PRODUCT
PLACE
PROMOTION
DAILYMARKETER
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- Since 1879
Boundari
es of
Price
PRICE FLOOR
PRICE CEILING
DICTATED BY YOUR
COMPETITORS
&
COMPARABLE
SUBSTITUTES
Approaches to Pricing
PRICE
DRIVE
RS
S
MARKET SKIMMING
PENETRATION PRICING
COST-BASED PRICING
Full absorption cost method
Rigid cost-plus pricing
Flexible cost-plus pricing
VALUE-BASED PRICING
Charges fairly low price for a high
quality offering.
Associated with lowered cost of
operations
COMPETITOR-BASED PRICING