WELCOME TO THE CASE

PRESENTATION OF
SERVOCONTROLS PVT. LTD,
BELGAUM

A case of
Organizational Development

CASE OPENING -ABOUT

SERVOCONTROLS

Servocontrols India Pvt. Ltd. was founded in the year 2002 by

two young and enthusiastic entrepreneurs, Mr. Deepak and
Dinesh Dhadoti.
ServoControls India Pvt. Ltd, Belgaum enjoys the privilege of
supplying cryogenic position sensors for the accomplishment
of Mars Orbiter Mission (MOM) a runaway success of ISRO
Servo controls is entrenched in the current business scenario
with flexibility and potential to spread its wings to make it
count. The case serves as a benchmark to infant and startup
companies and imbibes the traits of dreaming big
Servo controls is the key supplier to Indian aerospace and
defence organizations and is proud to be the first generation
and indigenous earner of a place in the 1000 Million revenue
club.

PRODUCTS OF SERVOCONTROLS INDIA PVT.

LTD

SALIENT FEATURES OF THE CASE

This case is an excellent manifestation of how efficient

leadership, local talent utilization, exploring foreign markets
with indomitable spirit can be a game changer and can leverage
you to the Global landscape.

A potential benchmark for budding entrepreneurs

Success does come at the First Hit
Demystifying
Empowering Local Talent can create wonder
Fight against odds with good intent makes things fall in line
Role Model can Change Ones Desire and Fortunes
In congruence with National Economic Policy

ASSOCIATION OF THE CASE WITH

THE
COUNTRY

Mr.Deepak candidly developed the feeling of patriotism which

spurred him to move back to India. This feeling was further
reinforced by Deepaks fathers interest who often quoted the
phrase Janani Janma bhoomi shacha swaragadapi
gariyasi.
This is a live example to fall in line with Make in India
campaign launched by the current Prime Minister Sri Narendra
Modi.

BACKGROUND NOTE

Deepak, a young engineer, gave up his green card in US. To start up

a high precision, high technology company, Servo controls Pvt. Ltd,
in Belgaum, a small city in the North Karnataka, India.
Born to a middle class family, their father worked as a cashier in a
bank. Right from his childhood Deepak was a meticulous and
zealous boy, escalating to international standards after coming out a
Government Kannada medium school as Mr. Deepak did is a
remarkable transformation.
Deepak helped his parents to milk the cows they reared
then and sell the milk door to door exemplifies his humble
background.
He invested his time to learn and work on computer by
sacrificing precious sleep in the wee hours from 3am to 6am

EARLY CHALLENGES
The company has had a bumpy ride be it the raising of
loan or choosing a site or obtaining Electricity permission
etc.
Lack of access to Belgaum by air route owing to
infrequently used airport was a major constraint faced by
customers.
Getting Industrial License considering the macro factor
uncertainty of aerospace business, attracting customers in
a situation controlled by cut throat competition with
MNCs etc was an uphill task
Scams pertaining to defense had freezed tender calling
process Company had to withstand and overcome this
erratic phase.

ROAD TO SUCCESS
Seizing the opportunities
2003- Odyssey Began with HAL offering a challenge to
work on defective valves
As Ralph Waldo Emerson says Everyone I meet is in
some way my superior in that I learn from him.
Mr. Sajjan Jindal at IISC - A conversation that scripted
success

ROAD TO SUCCESS
DPP PROJECT WAS A SHOT IN THE
ARM
Defense Procurement Procedure (DPP): the
offset policy is simple: foreign firms who win
major defense contracts must pump back at least
30 percent of the contract value to the Indian
manufacturing sector
subsequently Servocontrols signed a contract
with a tier 1 supplier for the Sukhoi 30 aircraft.

ROAD TO SUCCESS

2007 OPENED MANY DOORS

June 2007 was a silver lining in the journey of

Servocontrols India Pvt, ltd, at a symposium organized by
the Aeronautical society of India.
Dr. Kalam exclaimed to Dr. Saraswat the Director of
Defense Research & Development Organization (DRDO)
This man give him a push! Give him lot of projects,
proprietary tenders, he is young make him work hard.
Agreements with Russian Company Voskhod makers of
aircraft actuations Aerospace were the worthy outcomes. To
cater to these business needs and work on several incoming
projects Servocontrols grew big by expanding workforce to
provide shelter to 120 employees by 2010 and 156 in 2014.

ROAD TO SUCCESS
2009
STINT WITH MR. RATAN TATA
Untiring and relentless efforts of Mr. Deepak and his team
yielded coveted results in the form of TATAs assigning
subcontracting to servo controls. Usually TATAs get the lion
share of defense projects.
14th October , A memorable project related to TATAs T-72/T-90
tanks and simulators Which normally takes 8-10 months was
executed in 3 months by Servocontrols India Pvt. Ltd.

ROAD TO SUCCESS
2014 A RENOWNED ACCOMPLISHMENT

ServoControls India Pvt. Ltd, Belgaum enjoys the

privilege of supplying cryogenic position sensors for
the accomplishment of Mars orbiter Mission (MOM)
a runaway success of ISRO.

ROLE PLAYED BY HUMAN RESOURCES

DEPT

HR dept plays an extremely benign role at

Servocontrols; it relies on local talent and believes in
transforming the incoming talent in a candidate to reach
national and International boundaries.
Servocontrols does not emphasize on high end
qualification and heavy weight experience, instead aims
to provide berth to young talent with tremendous
potential.

ACHIEVEMENTS / ACCOLADES / AWARDS

Deepak Dhadotis story is featured in Rashmi Bansals

Take me Home one of the best seller books The
Inspiring Stories of 20 Entrepreneurs from Small- Town
India.
Deepak Dhadotis is awarded with the KAIGARIKA
RATNA PRASHASTI 2011 by the Karnataka Small
Scale Industries Association (KASSIA) at the hands of
Capt. Gopinath at Hotel Capitol, Bangalore. The award
is given on the occasion of the KASSIA Founder Day
Celebrations.
Mr. Deepak was voted as Belgaumite of the year by
the citizens of Belgaum
Felicitated as Jewel of KLE, Society, Belgaum .

ORGANIZATIONAL

Supplying cryogenic detective sensors for the accomplishment of

Mars orbiter Mission (MOM) a runaway success of ISRO.
It is the only company in India to have a Design studio.
Manufacturing and testing all under one roof.
AS9100 B & ISO 9001 certification. They participated in the several
shows in 2007 & 2009 held in Bangalore and in the Paris Air show in
2009. Servocontrols India Pvt. Ltd is one of the few Indian
companies with AS9100 B certification backed by unparallel
reputation for quality & extensive field experience.
Esteem for having participated and contributed its bit not only to
civil aircrafts but also to space missions like Chandrayan and many
more.
In 2013, Servocontrols recorded a turnover of 100 crores.

GOAL CONGRUENCE
Achievements underscore the concept of a prominent
management terminology Goal Congruence- It
means Personal & organizational goals are congruent
to each other.

FUTURE PLANS

As expressed by Mr. Deepak, Founder Chairman,

Servocontrols India Pvt.Ltd
Realizing an upward trend in our business we have
started constructing a new manufacturing unit at Hattargi
32kms from Belgaum.
Mr. Deepak Wants his company to fly high in 200
crore orbit in the next 5 years, strategic measures are in
place to accomplish this ambition, he expressed further
with optimism.
He is not a person to allow complacency to set in. He is
mindful of the fact that the foreign companies with
mammoth financial reserves may chew and spit smaller
companies in no time.

CURRENT CHALLENGES
Servocontrols India Pvt. Ltd even today
encounters problems of talent shortage; hence
the hunt for right talent is always on
Operating in an industrial estate surrounded by
foundries emitting industrial dust poses a greater
challenge and thus makes company lay high
emphasis on housekeeping. To maintain, a dust
free premise & sparkling clean premises is a
rigorous challenge.
complex bureaucracy system continues to plague
the organization hampering the pace of growth.