Moritz Zimmermann

V.P. Product Management & Founder

hybris AG

Agenda

hybris is the vendor of choice when implementing

demand chain management solutions based on Oracle 9iAS

Our showcase customer solved a complex B2B

integration scenario with the hybris solution handling
$ 500m of transaction volume

The hybris functionality stack is highly complementary

to other e-business applications

Questions & Answers

hybris AG

hybris is the vendor of choice when implementing

demand chain management solutions based on Oracle 9iAS

Supplier

hybris develops and markets a

software platform to streamline the

Manufacturer

demand chain processes of our

customers.

Distributor

Procurement
Hub

Reseller

Founded 1997
1000+ installations

Retail

60+ sales and implementation partners

(including names like EDS, CSC, T-Systems,

Customer

Cap Gemini)

Privately held
Inbound service request

Operating profitable since Q4 2002

Buying process

hybris AG

The hybris software platform addresses the key business

processes for demand chain management and catalog based
procurement

hybris core expertise

Procurement

ERP

Demand Chain Management

Sub-Processes:
Production, Manufacturing, Inventory,
Logistics, Order Processing, Accounting,
Financials, HR

Product
Information &
Catalog
Mgmt.

Channel
Partner
Mgmt.

Opportunity
Mgmt.

Supply Chain

CRM

Management

Sub-Processes:
Analytics, Marketing Campaign Mgmt.,
Sales Force Automation, Call Center Mgmt.

hybris AG

Transaction Fulfillment,
Handling
Service &
E-Commerce Replacement

hybris partners with system integrators to deliver high quality

solutions to our customers and provide sales leverage

PLATINUM-Partners
Global system integrators targeting
enterprise customers

GOLD-Partners
SIs with a local focus targeting
medium sized customers
(currently 50 partners)

hybris AG

The hybris solution is perfectly fitted

to the demand of todays enterprise customers
Enterprise Software Buyer Behavior
Past

Present

Custom built
solutions

Standard software
+ customizing

hybris solution USPs

Caters buy- and demand-side business processes with

broad prepackaged standard functionality

Component based platform including development tools

delivering fast results, high reusability and extensibility

Bought with less

planning

Due diligence /
increased scrutiny

High investment security through state-of-the-art

architecture based on open industry standards (J2EE,

XML, Web Services)

Strategic, largeSmaller, tactical

Low and transparent total cost of ownership (TCO)
scale (enterprise
point solution focus
through on-demand scalability for growing needs of
wide) solution focus
capacity and functionality

Low starting cost reduces barrier to investment

Longer payback
(ROI 18-24
months)

Shorter payback
(ROI 4-12
months)

Deployment in weeks not months reduces ROI

dramatically

hybris AG

Agenda

hybris is the vendor of choice when implementing

demand chain management solutions based on Oracle 9iAS

Our showcase customer solved a complex B2B

integration scenario with the hybris solution handling
$ 500m of transaction volume

The hybris functionality stack is highly complementary

to other e-business applications

Questions & Answers

hybris AG

Bechtle, a leading corporate reseller for IT products & services,

is processing 40% of its $ 1.2bn turnover through its online sales
application built on hybris.

Customer description:
Bechtle is the second largest corporate reseller for IT and services in Europe

Customer need:
Replacing proprietary but functionally very advanced custom-built demand chain mgmt.
solution to achieve lower TCO and higher reliability

Customer objectives:
Reduce product information management cost
Reduce catalog production cost
Effectively integrate channel partners and key customers in solution
Reduce operating costs
Enhance performance and reliability
Reduce customizing cost in a very rapidly changing business environment

Pitched against:
SAP, ATG, IBM, Intershop

Pitch won because of:

Software architecture
Extensibility & customizability of the software to tackle complex functionality
Scalability
Customer IT Department can customize software easily
hybris AG

At Bechtle the hybris application supports a broad range of

e-business initiatives on a homogeneous platform
Sell-Site
Resellers
Corporate
Customers
PRM Portal

Automated
Procurement with
large Customers
Hosted

B2B
Demand-ChainManagement Application
ERP-System

Personalization
Multi-Channel Management

Products
Availability

Product-Configurator
Complex Price Calculation

Order-Entry

Partner-Stores
Merchandising

Procurement for
SME Customers

Online
Marketplaces
e.g. emaro.com
Bechtle
Print-Catalog

hybris AG

Customer Showcase Live Demo

hybris AG

10

hybris integrates seamlessly and in realtime with the SAP

back-end of Bechtle

J2EE Appserver /
hybris Framework

RFC

Backend
SAP
R3

9iAS App. Server

JCo

APO

hybris
Core

hybris
Web App.

B2B

BW

Demand-ChainManagement Application
SAP
CRM 3.x

ERP-System

Personalization
Multi-Channel Management

Products
Availability

Product-Configurator
Complex Price Calculation

Order-Entry

Partner-Stores
Merchandising

hybris AG

11

Agenda

hybris is the vendor of choice when implementing

demand chain management solutions based on Oracle 9iAS

Our showcase customer solved a complex B2B

integration scenario with the hybris solution handling
$ 500m of transaction volume

The hybris functionality stack is highly complementary

to other e-business applications

Questions & Answers

hybris AG

12

The hybris functionality stack is highly complementary to

other e-business applications

hybris
Functionality Stack
AppServer ISVs

Demand Chain Mgmt.

Catalog Mgmt.
E-Commerce
E-Procurement

ERP/CRM ISVs

Content Management ISVs

hybris AG

13

The hybris software extends the Oracle 9iAS platform with a

component framework for demand chain management and
catalog management

Catalog Mgmt.
E-Commerce

hybris Core

Procurement

Demand
Chain Mgmt.

Application Server

Database

hybris AG

14

hybris builds on Oracle 9iAS Integration for seamless

integration with back-end systems and business partners

Integration of back-end systems

through 9iAS Integration
Using industry standard connectors
(JCA)
Sales Partner
Supplier 1

Supplier 2

Customer

Back-End Systeme
SAP
Siebel
Baan
etc.

XML
XML

XML

XML

XML

XML

Integration of business partners through

Web Services interface
Supporting XML-industry standards
(BMECat, OpenTrans, OCI, etc.)

hybris AG

15

The hybris solution USPs in a nutshell

Caters buy- and demand-side business processes

with broad prepackaged standard functionality

Component based platform including development tools

delivering fast results, high reusability and extensibility

High investment security through state-of-the-art architecture

based on open industry standards (J2EE, XML, Web Services)

Low and transparent total cost of ownership (TCO)

through on-demand scalability for growing needs of capacity and functionality

Low starting cost reduces barrier to investment

Deployment in weeks not months reduces ROI dramatically

hybris AG

16

Agenda

hybris is the vendor of choice when implementing

demand chain management solutions based on Oracle 9iAS

Our showcase customer solved a complex B2B

integration scenario with the hybris solution handling
$ 500m of transaction volume

The hybris functionality stack is highly complementary

to other e-business applications

Questions & Answers

hybris AG

17

www.hybris.com

Thanks for your attention