KELLOGGS IN INDIA
KELLOGGS ENTERED IN INDIA IN 1994.
TREDITIONAL INDIAN FOODS LIKE IDLIS & VADAS. THIS STATEMENT WAS GIVEN BY DENIS AVRONSORD
(M.D OF KELLOGGS INDIA.)
Marketing Mix
Product: This element relates to how the company offers meets
Making a Difference
As a leading food producer of best-loved brands, we know
Fact sheet
With 2014 sales of $14.6 billion globally,
Kelloggs India
Background
With projected annual sales of over US$ 9 billion,
Kellogg Company, USA, is the worlds leading
producer of cereal and convenience foods. Founded
and headquartered in Battle Creek, Michigan.
Kellogg Company manufactures products in 18
countries and markets products in more than 160
countries around the world.
Kellogg India is a 100 per cent subsidiary of Kelloggs
Company, USA, and is the largest player in the Indian
breakfast cereal market. Kellogg India has over 100
employees and has invested over US$ 30 million.
Future plans
Kellogg Company views India as a very
(Results are
unaudited)
Quarter ended
December
January 3,
28,
Year ended
December
January 3,
28,
2015
2013
2015
2013
$3,514
$3,501
$14,580
$14,792
Operating profit
Income before
income taxes
-422
1,260
1,024
2,837
-479
1,214
825
2,606
Income taxes
-187
394
186
792
($293)
$819
$633
$1,808
($293)
$818
$632
$1,807
Net sales
Net income
Net income
attributable to
Kellogg Company
SEGMENTING
Launched in September 1994,
Kelloggs initial offerings in India
included Cornflakes, wheat, flakes
and Basmati rice flakes.
They first launched their Products in
Mumbai.
Their segmented market is to replace
other breakfast product to Kellogg's
cereal.
Segmentation
Markets are divided into market segments and
TARGETING
To caters the mass market but they only caters
POSITIONING
The companys advertisements and
Marketing Mix
Product: This element relates to how the company offers meets the
changing needs and wants of customers. The growth in healthier lifestyles
creates opportunities for Kellogg's to increase the number of products for
this segment.
PROMOTIONAL STRATEGY
Kellogg also increased its focus on promotions
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