Strategic Management:
Concepts & Cases
13th Edition
Fred David
Ch 8 -1
Ch 8 -2
Implementing Strategies
Ch 8 -3
Ch 8 -4
Marketing Issues
Marketing decisions requiring policies
Ch 8 -5
Ch 8 -6
Advertising media
Purpose-based marketing
Ch 8 -7
Marketing Issues
Market segmentation
Product positioning
Ch 8 -8
Marketing Issues
Market Segmentation
Ch 8 -9
Market Segmentation
Geographic
Demographic
Market Segment
Basis
Psychographic
Behavioral
Ch 8 -10
Market Segmentation
Ch 8 -11
Product
Place
Promotion
Price
Ch 8 -12
Marketing Issues
Product Positioning
Schematic representations that reflect
how products/services compare to
competitors on dimensions most
important to success in the industry
Ch 8 -13
Ch 8 -14
Bank C
Aggressive
Conservative
Bank D
Bank E
Impersonal
Ch 8 -15
Firm 4
Bad Customer
Service
Firm 3
Low Capability
Ch 8 -16
Low Price
Average mass
merchandiser or
discounter
Average specialty
chain
High Price
Average
department store
Conservative, everyday
menswear
Ch 8 -17
Firm 1
Firm 2
High Customer
Loyalty
Low Customer
Loyalty
Firm 3
Low Convenience
Ch 8 -18
Product Positioning
Look
Ch 8 -19
Finance/Accounting Issues
Acquiring needed capital
Developing projected financial
statements
Preparing financial budgets
Evaluating the worth of a business
Ch 8 -20
Finance/Accounting Issues
Ch 8 -21
Finance/Accounting Issues
Debt vs. Equity Decisions
EPS/EBIT analysis
Ch 8 -22
Ch 8 -23
Finance/Accounting Issues
Projected Financial Statement Analysis
Ch 8 -24
Finance/Accounting Issues
Steps in Preparing Projected Financial
Statements
1.
2.
3.
Ch 8 -25
Finance/Accounting Issues
Steps in Preparing Projected Financial
Statements (contd)
4.
5.
6.
Ch 8 -26
Ch 8 -27
Ch 8 -28
Finance/Accounting Issues
Financial Budget
Details how funds will be obtained
and spent for a specified period of
time
Ch 8 -29
Types of Budgets
Cash budgets
Operating budgets
Sales budgets
Profit budgets
Factory budgets
Capital budgets
Expense budgets
Divisional budgets
Variable budgets
Flexible budgets
Fixed budgets
Ch 8 -30
Finance/Accounting Issues
Evaluating Worth of a Business
Ch 8 -31
2.
3.
Ch 8 -32
Ch 8 -33
Ch 8 -34
Ch 8 -35
Ch 8 -36
2.
3.
Ch 8 -37
Management Information
Systems (MIS) Issues
Having an effective management
information system (MIS) may be the
most important factor in differentiating
successful from unsuccessful firms.
Ch 8 -38
MIS Issues
Functions of MIS
Ch 8 -39
Ch 8 -40