Election Campaigns: Digital and Mobile is the way forward.

Getting Ready for Campaign

It is important for the politican to have seamless connect with voters. Digital media help them connnct with voters
and give feedback to the voters on the issues concerned. It also help them in developing an image of trustworthy
political figure
Build more than one
personal story. Add flacor
of local, regional, national
and international issues .

Story
Be flexible about timing in
critical moments

Timin
g is
the
Key
Transition from old to new
media only requires
editorial work. Hence,
circulate content on social
media and press.

Media
is one

Emoti
onal
Conn
ect
Get
ready
for
campai
gn

Attra

Build emotional story

around peoples feelings
and emotions. It is
important to have cases
when the politician has
shown genuine empathy
with these contexts

express humanity and

empathy by updating
status, telling events in
your life, uploading
pictures of a party or of a
place that has deeply
moved you.

Be
Huma
n and
Edit
content and make it
more
attractive,
Empa
userfriendly
and
thic

searchfriendly. Use #tag.

Digital Media for Elections

The user should be able to easily find the politicians view on topical themes and on his political fights,
biography, programme, communication literature, interests, photos and videos uploaded on the social network, the
voice of his supporters and of the activists of his electoral committee
Candidate and Party website
Visually appealing content
Communicate to loyal
followers

Website
Campaign information flow
Central Information Portal
Customized information
delivery

News letters & Updates

Most Dependable & Efficient
Link to Call to Action

Campaign
War Room

Blog

Digital Media
for Elections
Communicate to loyal
followers
Measure reach & conversion
Call to action

Email and
SMS
campaigns

Social
Media

Search
Marketing

Face book, Twitter, YouTube

Immediate & Viral Platform
Two way communication
Monitor, Engage & Influence

Search Engine Optimization

Google and Yahoo search
Direct measure of credibility

Campaign Flow for Voter Engagement

We have observed that in India every voters has mobile or at least has access to mobile communication. It makes
mobile based SMS campaigns an effective election campaigning tool. SMS Marketing is the key to connect voters but
it does not mean we can avoid other tools.

Website
Blog

Email and
SMS
Broadcast
Search
Marketing

BROADCAST

SMS
Personaliza
tion

SMS
Segmentati
on

TA R G E T I N G

Social
Media

SEGMENTING

PERSONALIZING

Election Campaign Ideas

Recent elections have seen how effective use of mobile marketing have changed the dimension of election campaigns
and has made it more productive. Mobile marketing can be used to share messages to engage voters, setup a
complaint managemtn system, party communication and coordination, share viral messages to name a few.
Voice push for voters: Make sure your voice
reaches to lacs of voters across your
constituency. To win the hearts of voters
engage with issue based campaigns,
holiday greetings. powered by a robust
voice platform
Complaint Management: Let your voters
reach you free of cost by giving a missed
call. Give your voters an automated call
back number. The number which can be
used to
record complaints , and
suggestions
Inbound Number: Give a phone number to
each of your candidates and key party
workers. At this number voters will have
option to reach out with any queries or
suggestions. You can monitor your voter
conversations and know their pulse.
Improved Party Coordination: Increase
coordination among party workers and make
sure
important
announcements,
and
messages
are
spread
across
them
instantaneously . Also provide a conference
bridge for party workers to discuss

Election Campaign Ideas

Recent elections have seen how effective use of mobile marketing have changed the dimension of election campaigns
and has made it more productive. Mobile marketing can be used to share messages to engage voters, setup a
complaint managemtn system, party communication and coordination, share viral messages to name a few.
Voice push for voters: Make sure your
voice reaches to lacs of voters across
your constituency. To win the hearts of
voters engage with issue based
campaigns,
holiday
greetings.
powered by a robust voice platform
Complaint Management: Let your voters
reach you free of cost by giving a missed
call. Give your voters an automated call
back number. The number which can be
used to
record complaints , and
suggestions
Inbound Number: Give a phone number to
each of your candidates and key party
workers. At this number voters will have
option to reach out with any queries or
suggestions. You can monitor your voter
conversations and know their pulse.
Improved Party Coordination: Increase
coordination among party workers and make
sure
important
announcements,
and
messages
are
spread
across
them
instantaneously . Also provide a conference
bridge for party workers to discuss

Voice Campaign Management Framework

Outbound calls are
places
simultaneously
Upload Phone
Nos

Upload Voice
File

Web
Interface
Upload voice
message and
phone number list

Telephony
Server
Reach out to lacs of
voters
simultaneously
Download Logs
from web
interface

Election Campaign Ideas

Recent elections have seen how effective use of mobile marketing have changed the dimension of election campaigns
and has made it more productive. Mobile marketing can be used to share messages to engage voters, setup a
complaint managemtn system, party communication and coordination, share viral messages to name a few.
Voice push for voters: Make sure your voice
reaches to lacs of voters across your
constituency. To win the hearts of voters
engage with issue based campaigns,
holiday greetings. powered by a robust
voice platform
Complaint
Management:
Let
your
voters reach you free of cost by giving
a missed call. Give your voters an
automated call back number. The
number which can be used to record
complaints , and suggestions
Inbound Number: Give a phone number to
each of your candidates and key party
workers. At this number voters will have
option to reach out with any queries or
suggestions. You can monitor your voter
conversations and know their pulse.
Improved Party Coordination: Increase
coordination among party workers and make
sure
important
announcements,
and
messages
are
spread
across
them
instantaneously . Also provide a conference
bridge for party workers to discuss

Complaint Management Framework for voters

Our system captures the
request
Voter gives a missed call to a
number if he wants to register
complaint or suggestion

Voter Records his

complaint /
suggestion

Voter request is
registered

9811*******

Voter

Telephony
Server
An outbound
call is placed to
the voter and he is asked to
record his complaint /
suggestion

Complaint
Recording

Election Campaign Ideas

Recent elections have seen how effective use of mobile marketing have changed the dimension of election campaigns
and has made it more productive. Mobile marketing can be used to share messages to engage voters, setup a
complaint managemtn system, party communication and coordination, share viral messages to name a few.
Voice push for voters: Make sure your voice
reaches to lacs of voters across your
constituency. To win the hearts of voters
engage with issue based campaigns,
holiday greetings. powered by a robust
voice platform
Complaint Management: Let your voters
reach you free of cost by giving a missed
call. Give your voters an automated call
back number. The number which can be
used to
record complaints , and
suggestions
Inbound Number: Give a phone number
to each of your candidates and key
party workers. At this number voters
will have option to reach out with any
queries or
suggestions. You can
monitor your voter conversations and
know their pulse.
Improved Party Coordination: Increase
coordination among party workers and make
sure
important
announcements,
and
messages
are
spread
across
them
instantaneously . Also provide a conference
bridge for party workers to discuss

Candidate Outreach Program Framework

Voter
Calls the
number
Wait for
Input

Greeted with a welcome

message
Set Welcome Message
Program Extensions
Access call Logs

Dials 1
for any
queries

Call
connected
to
candidate or party
ve
n
cei catio
worker
e
R
t if
No
L is t
en
C
to t
all
Candidate
he
or Party
worker

SMS

E-mail

Call
Recording
Voter Records a
message
Dials 2 to
Voice fle
record
sent to
message
SMS

E-mail

Election Campaign Ideas

Recent elections have seen how effective use of mobile marketing have changed the dimension of election campaigns
and has made it more productive. Mobile marketing can be used to share messages to engage voters, setup a
complaint managemtn system, party communication and coordination, share viral messages to name a few.
Voice push for voters: Make sure your voice
reaches to lacs of voters across your
constituency. To win the hearts of voters
engage with issue based campaigns,
holiday greetings. powered by a robust
voice platform
Complaint Management: Let your voters
reach you free of cost by giving a missed
call. Give your voters an automated call
back number. The number which can be
used to
record complaints , and
suggestions
Inbound Number: Give a phone number to
each of your candidates and key party
workers. At this number voters will have
option to reach out with any queries or
suggestions. You can monitor your voter
conversations and know their pulse.
Improved Party Coordination: Increase
coordination among party workers and
make sure important announcements,
and messages are spread across them
instantaneously . Also provide a
conference bridge for party workers to

Party Coordination Framework

Message is transmitted to all party
workers

Coordinator calls a
number and records a
message
9811-******
Chief
Coordinator

Reach out to all Party workers

simultaneously

Elements to Managing Image & Reputation

Photos, Videos & Interviews
showcasing accomplishments,
current issues & campaign
coverage.

Human touch & emotional

connect in everything we do.
Support it with the help of
testimonials & Voices from
people, and followers

Audience classification and

targeting
with
focused
discussions amongst people
on issues.

Podca
st
Creati
ve
Videos

Politic
al
Satire
s
Managing
Image and
Reputation

Offline
Integr
ation

Promote
candidate
with
human touch and emotional
connect and engage and
influence voters

Share candidate details - life

story, past accomplishments.
Use this platform to share
you election manifesto.

Electio
n
Manife
share
stofrequent updates

Issues
and

voters on stand on current

issues and back it up with
events coverage having

Thanks!
Mobile: 91 9900590943 | Email: braj@braj.in | Blog: braj.in