Done by
JIKKU JOHN
INDUSTRIAL PROFILE
Aluminium is the most abundant metal in earth
crust.
Bauxite is the ore of aluminium.
Accounting to U.S Geology survey 2008
,reservation of 27 lakhs croresof bauxite ore is
still exist in under the earth crust.
Hindalco Aluminium Ltd & National Aluminium
company Ltd are major players in the world.
COMPANY PROFILE
Establish in 1996 by A Raj Vikraman at pappampatti,
Coimbatore
With 5 employees and initial capital of Rs 2 lakhs.
Sun home products ,Sun Hindalium and Sun hi tech appliance
are the subunits.
Company deals with Manufacturer of aluminium vessels
specially anodized and hard anodized utensils.
Products are marketed under the brand name of Aditya
ORGANISATION CHART
DEPARTMENTS
Ø PRODUCTION DEPARTMENT
Ø MARKETING DEPARTMENT
Ø FINANCE DEPARTMENT
Ø PERONNEL DEPARTMENT
PRODUCTION DEPARTMENT
PRODUCTION
DEPARTMENT
The following are the duties and
responsibility.
manufacturing of matt finished, anodized and hard
anodized products.
Purchasing and storing of raw materials.
Quality checking.
No of workers : 120
Plant production capacity 1200 tones/day
PRODUCTION PROCESS
CASTING
ROLLING
ANNEALING
CUTTING
PRESSING
SPINNING
ANODIZING
HARD ANODIZING
MAT FINISH
REVETING
Flow chart of production process
PRODUCT PROFILE
§
§ FRY PAN
§ IDDILY POT
§ SAUCE PAN
§ KALAM
§ MODULED
URULI
§ KADAI
§ PARUPPU
CHATTY
§ VANA
§ FLAT BOTTOM
TOP
§ MINI
CHEMBU……
§
MARKETING DEPARTMENT
F LO W
CH ART
DUTIES AND RESPONSIBILITIES OF
MARKETING DEPARTMENT
Promotional activities
Advertising activities
Sales activities
7 staff in marketing department
Direct distribution methods.
Export through agent.
190 - wholesale dealers
commission on dealers 5 -8 %
COMPETITORS
Tamil Nadu
Arun brand
Peacock brand
Maruti brand
•MINI CHEMBU
COMPETITORS
KERALA
Anna aluminium
Shank brand
Avt brand
Other local brands
FINANCE DEPARTMENT
FLOW CHART
DUTIES AND RESPONSIBILITIES OF
FINANCE DEPARTMENT
Salary
staff : Rs 5000/ month.
workers : 2500/month.
MARKET STUDY
The market study was conducted among the Ernakulum
dealers.
Finding
ü high demand for anodized product.
ü lack of dealers retention programme
ü inadequate brand awareness among customers.
ü Lack of offers and discounts to customers and dealers.
ü
Ø
SWOT ANALYSIS
STRENGTH WEAKNESS
High value for the Brand Inadequate advertisement
name . and promotional activities .
High preference for Hard Lack of customer retention
OPPORTUNITIES TREATES
Growing market
High competition.
market demand for anodized
products.
shortage and Fluctuation in
supply of raw materials.
3. Chance of high reputation in Rise in raw material price.