Magazine Analysis

Examples

A* Grade
Example

They have identified the conventions of a

magazine cover, contents and double page
spread
They have analysed the genre and how it is
represented in the magazine pages
They have analysed the target audience of
the magazine to detail (referencing how
much the magazine costs)
They have compared genres of the
magazines
They have used excellent media
terminology throughout the analysis

The background is not the usual plain background used in NME to allow focus on the artist, but instead the
Masthead - It has been written in a
American flag has been used to reflect the main cover line. The background still allows for the text to stand
bright white sans serif font in the top
out against the background, therefore still engaging the audience. The flag stops halfway down the page as
left of the magazine cover. This font
studies show that the audiences gains interest in the magazine from the top half of the magazine, therefore
has been chosen as to not give off a
the flag stops halfway down in order to catch the readers eye straight away.
formal impression, therefore appealing
Here are pugs along the top right hand
to the magazines target audience of
side of the magazine The buzz word
teens to young adults. The colour has
FREE has been written the biggest font
been chosen as it stands out against
within the pug as the word free attracts
the main images hair and background
the audience as they will not have to pay
therefore attracting the target
for these posters, however this is also
audience. The mast head also stands
misleading as you have to pay for the
for New Musical Express. The words
magazine in order to get the posters.
used such as new makes it more
The sub images are layered over each
This
is to
the
main
image
of the
singer
appealing to the target audience as it
other
show
the
audience
what
posters
Lana
Del
Rey. She has been positioned
sounds exiting and the latest thing.
will be
inside.
within the center column within the rule of
Underneath the masthead is the issue
thirds, in order for her to be the main
number and price of the magazine
focus of the magazine. The shot taken is
which is 2.40 which is a suitable price
a mid shot as to catch the pose she is
to the spending power of its target
standing in to convey her body language
audience. It has been written in a
Along font
the right
hand
side
the
front
in the picture. She is looking directly into
small
as their
price
is of
not
the
cover are cover
which
state to
the camera (also known as direct address)
companies
sellinglines
point,
as opposed
what other
content is in
themay
magazine.
as to give the impression that she is
other
rival magazines
who
have
The sansprices
serif font
written
looking into the eyes of the audience,
cheaper
thathas
are been
usually
against a white
box pugs.
background at a
making the reader feel engaged. The
advertised
through
diagonal angle as opposed to the
costume and pose that has been chosen
usual column text seen in magazines.
to This
comply
with
Laura
Mulveys
is the
main
cover
line theory
writtenof
in
The colours used of white, light blue
The
Maleserif
Gaze
due
the
provocative
a sans
font
in to
the
colours
black
and black comply with the colour
clothing
usedThe
done
to goes
attract
the male
and blue.
text
across
the
scheme. The editors have chosen to
audience
to
her.
main image with the artists name in a
put the text in a form of pug with a
bigger font and different colour. This is
slight drop shadow connoting a
done to show the relationship
chaotic and unique layout. This has
between the main image and cover
In thedone
bottom
left side
the
been
to follow
theof
same
line to inform the audience who she is.
page
written
in
a
Sans
font
is
diagonal layout as the main cover line
The quote used is an emotive quote
thea word
showing other
as
sensePlus
of continuity.
with buzz words such as psycho
contents in the magazine,
which will intrigue the audience
separated by blue squares,
making them want to find out why.
keeping intact with the colour
The picture also relates to the main
scheme. This feature is done
image due to the face she is pulling
to give the impression to the
connoting that the artist is not your
The complimentary colour scheme used for the magazine is blue, white and
audience that their magazine
usual
artist,company
she is unique,
therefore
The
magazine
has chosen
to put
black. The bright colours stand out against the background and are eyeis value for money as it
engaging
the
user.
the
bar
code
in
the
bottom
right
hand
catching
to
the
audience.
The
target
audience
for
this
magazine
is
young
implies that the magazine is
full of content, persuading the adults who have like the genre of rock music, although NME has created issued corner. This has been done as space
efficiently possible due to the fact bar
aimed at other genres of music to try and attract a wider audience and gain a
user to buy the magazine.
codes have to be present on the front
greater
profit.
The
magazine
also
complies
with
the
rule
of
thirds
to
give
a
Also by adding this extra
cover. The choice to have the bar code in
professional
finish
to
the
magazine.
This
magazine
represents
young
people
as
information it creates a busy
odd and going against society due to the pose the model is pulling, the diagonal the bottom right enables more room for
atmosphere to the overall
other cover lines, and does not distract
style of text and the use of words psycho. By using the words modern
appearance of the magazine,

The overall layout of this contents

page is very simplistic with an unusual
layout as to stating the content of the
magazine as opposed to traditional
contents pages. This has been done so
the magazine creates a unique look
which appeals to the target audience.
Also this style of contents page has
been adapted to try and bring in a
wider audience as previous NME
contents pages have been purely rock
focused as shown below, where as
now it has been set out more like a
newspaper, to try and attract a more
mature audience.

In the centre of the rule of thirds is a

main image of the artist Noel
Gallagher with a page number in the
bottom right indicating where the
information is within the magazine.
There is also a quote underneath
written in italics to emphasize that
this is something he said. There is a
touch of humour to this quote, making
the reader laugh, yet the quote makes
the
reader
ask questions,
To
the
left hand
side of themaking
contents
themthere
want are
to find
out
more.stories
page
more
cover
with sub images with page numbers.
Along this column within the rule of
thirds is a competition, therefore
enticing the reader to carry on reading
as there is a change to win festival
tickets. Also the type of festival being
advertised on the contents page
reflects the target audience and genre
of this magazine which is rock. The
language used to describe each part
of the contents is set out as a headline
that you would see in a newspaper,
yet language used relates to the
target audience. There is a mix
between whether the font used is in
bold or not, which has been done to

At the top of the contents page is the title of the contents

page Inside this week. It has been written in a serif font to
show maturity and to also reflect a newspaper style theme.
Underneath is the date of magazines issue also reflecting a
newspaper style, creating an overall mature theme, whilst also
connoting that the magazine will contain a lot of factual
information like a newspaper.
To the right hand side of the
contents page is the
content of what is going to
be in the magazine with the
page numbers to the
bottom right of the sub
image. There are play on
words smells like free
posters to reflect the track
smells like teen spirit which
fans of this band will pick up
on. Also the word free will
intrigue the audience, whilst
also the italic font connotes
something different and
exciting as italics is not a
prominent font in this
contents page. It is also
unusual that the main cover
line on the front page is not
in the centre of the contents
page connoting that there
could be more interesting
articles than the main cover
line. Also the foul language
such as right
bullshit
re page a
Atused
the bottom
of the
enforces the target
audience
subscription
section.
This is the
of younger
adults.
It also with a
only
part of the
magazine
gives red
a chatty
and informal
bright
background,
therefore
language
relates
to
making
thiswhich
part of
the contents
the
audience.
page eye-catching and engaging the
readers interest. The use of yellow
font has been used to highlight
important selling features of the
subscription, for example the 46
is in yellow font. This draws in the
reader, persuading them to
A plus feature has been placed here, written in a sans font and in italics.
subscribe as most people want to
It shows extra content within the magazine, and the word plus makes it
save money. However the star
seem that there is a lot of content within. The titles of each feature
indicates that this price may vary. At
underneath are not very explanatory in what the content of that article is,
the bottom there are previous issues
therefore intriguing the audience and also creates an element of surprise.
of NME magazines all overlapping
The page numbers feature above the article title, giving a modern look to
each other with parts of the
There is no synergy relationship with
the contents page and the front cover.
This contents page is predominantly
black and white which has been done to
make the pictures stand out, with a
splash of colour for subscription to
attract the audiences eye.

The main image has been placed at the top left of the double
page spread. It shows the artist sitting in what looks to be a back
garden. The props used of the coke bottle and converse is
relatable to the reader, as it looks like a typical summer afternoon
setting many everyday people encounter. This makes the artist
seem more relatable to the reader, and encourages the reader to
read more about her. It also represent s her and her fans as quite
relaxed. The shot is a medium close up where the artist is looking
directly into the camera, giving off a friendly atmosphere. The
caption n the bottom right could be seen as quite humorous, or to
also create curiosity within the reader due to the fact the caption
uses
a rhetorical
question.
The caption has been written on a blue
The title
of the article
reads
background
which
fits
in
with
the colour scheme.
Im so nervous. The use of
this pull quote has been
chosen as the title as it gives a
sense of personalization to the
double page spread, relating to
the Uses and Gratification
theory, Blulmer and Katz 1974.
The colour scheme of the blue
has been used as this is the
same colour used for the main
cover line on the contents page.
This shows synergy between
the two pages, creating a
subconscious link within the
audience. The blue has also
been chosen as it stands out
against the background. The
quotation marks are in an
orange colour as this is part of
the complimentary colour
scheme. Underneath the
heading Is the subheading in
where names have been written
in a blue colour. This has been
done so the names mentioned
gain recognition and stand out
to the reader. The text used for
the subheading
is a serif font
in article which has been
Underneath
the subheading
is the
italics.
This
has
been
done
to
split into three columns. The use of having three columns on
create
a sophisticated
to a professional look whilst
the
double
page spread look
creates
the sticking
magazine,
which
also
to the
rulerepresents
of thirds. Each column has also been
the magazines
target
audience
separated
by orange
dots,
which gives definition to the
as
classy
and
want
reliable
columns whilst also reflecting the colour scheme. Drop caps
information.
have
been used and have been written in an orange colour.

Sub images have been used that overlay each other and go over the double page
spread. These images have been used to break up the text and to make the page seem
more exciting, persuading the reader to read on. The images have a white border
around them with a slight drop shadow to give a 3D effect and to make them jump off
the page, which will catch the eye of the reader. Captions have been included on both
of these images which have been placed in a blue box. This has been done so the
caption stands out to the audience. Both these images are contrasting as it shows the
artist as glamorous, and not so glamorous. This has been done so the reader feels as if
they get more of a look into her life and gain more information on her life, glamorous or
not glamorous. Also by including a non glamorous image could make the reader feel
relatable to the artist, therefore encouraging them to read on. Both images have been
The
text
continues
on the
placed at a tilt to give a more busy look to the magazine
and
to also
make the
layout
opposite side of the double
interesting.
page spread. It still is in the
three columns to comply with
the rule of thirds, even when
the image pushes the text to
the side. As this is an interview,
there is a mixture of bold and
not bold serif font. The use of
having a serif font gives a
sophisticated an d serious look
to the text, which connotes
reassurance to the reader that
this is the reliable information.
The use of bold has been used
to help the reader distinguish
the difference between the
interviewers questions and the
artists answers. At the end of
the text in bold, italics and serif
font
is text
There
is atelling
blue the
pugaudience
in the
to centre
turn the
page
to
more
of the text.get
It has
a
information
on the
artist,
black outline
to give
the
showing
that the
impression
of amagazine
target to has
good
value
for
money.
shoot at. This has been done

Along the bottom is a blue banner which has been used as a

timeline, The use of the colour blue complies with the colour
scheme and also is eye-catching, drawing the reader to this
feature. This banner has been split up into sections to make it
clear to the reader the different time periods the time line is
showing. The title is written in a mix of sans serif and sans font
in italics reading The Rise of Del Rey. The artists name is
written in a sans font and in italics to represent the artist as
elegant and sophisticated. Sub images have been placed
across the banner with a drop shadow on each sub image, with
This has been done to reflect to catch the eye of the reader some images placed with a white border. This has been don to
whilst sticking to the colour scheme. The use of having two create a 3D effect to make the images jump off the page. Some
of the images are at a tilt, which could connote a hectic lifestyle
drop caps allows the reader to see when new information

to show the link between the

quote used in the centre of
the pug fighting for
survival. This pull quote
has been used as it is an
unusual statement that will
draw in the readers
attention making them want
to read the article as the
quote sparks up curiosity.
The sans serif font used is in
capitals to make the text
stand out. Underneath is the
artists name written in a

This is a cover line which could also be seen as a selling line

Diagonal pugs are used with each square in alternate colours of
yellow and pink to keep with the colour scheme. The way this banner?
has been presented creates a 3D effect, giving the impression that this
feature is jumping off of the page, attracting the eye of the user. The
words used such as must creates a hyperbole persuading the
audience to but it.
This is a promotional cover
line. The sans serif font fits the
colour scheme of black and pink
and is written in capital letters to
draw in the audiences attention.
The word exclusive has been
written in a bigger font as this
buzz word connotes that this
magazine contains content that
no other magazine has,
This here is a bright yellow pug to give
persuading the user to buy it.
the impression that a sticker has been
stuck onto the magazine. This is done
to draw interest to the reader. The font
used is all in capitals to make the text
jump off the page. Buzz words are
used such as to blown your minds,
which plays on the audiences
emotions, connoting that this is the
only magazine that has a list of the top
festivals, therefore making the user
buy it. The pug has been carefully
placed on the elbow of the artist as to
not draw too much attention away
Here
more
cover
lines
from
theare
main
image,
yet
still making
more content
within the
the
thestating
pug eye-catching
towards
magazine. The use of the pink
reader.
colours, alliteration of the f and
italics makes the text stand out.
The language devices used
creates a harsh sound yet
intrigues the audience. The
colour
used company
still complies
the
The
magazine
has with
chosen
andinfits
the
to colour
put thescheme
bar code
thewith
bottom
rule
of thirds.
right
hand
corner. This has been
done as space efficiently as possibly
and has also been placed at the
This is the main image of the artist Lana Del Ray. The shot
bottom as this is what the audience
is a mid shot of the artist with her looking directly into the
sees last. On the bar code the price
camera, making the reader feel engaged. She is wearing a
and issue number of the magazine
white dress and a tiara, connoting that she is innocent, yet
has been written above the bar
the blood on her head draws the reader in as it is unusual
code. The price has been written
and weird, reflecting the artists personality. The blood also
above the bar code as their price is
makes the audience want to read the article to fins out why
not as cheap as competing

The colour scheme used if red, pink, yellow, black and white. These colours used
are bold and eye catching to attract the target audience. The target audience of this
magazine is predominantly for a more mature audience, due to the content and
price of the magazine. Also this magazine tries to appeal to a wide variety of genres
of music therefore appealing to a greater audience creating a greater profit.
This is the mast head of the magazine
with the name being Q, which originally
was to be called Cue (as in the sense of
cueing a record, ready to play), but the
name was changed so that it wouldn't be
mistaken for a snooker magazine. The
masthead has also been designed in such
a way, with the red square round it, it has
now become a logo as it recognised across
the country. The colour chosen for the
mast head is white so it stands out against
the background and a serif font has been
used in order to give the magazine a more
mature
to a more
Here islook
one relating
of the cover
linesmature
on
target
audience.
the left
hand side of the magazine,
complying with the rule of thirds. It
is written in a sans serif font in
capitals to make the text stand out
against the page. The colour of red
has been used to create a link
between the mast head and the
cover line so the colour of the mast
head does not unusual.
Here is the main cover line with the
artist's name written in a sans serif
font, yet written in a typography as
to give the impression that the artist
has signed the magazine cover. This
connotes as a sense of
personalisation to the user, making
the user feel in some way connected
to the artist. The colour used of pink
fits with the magazines colour
scheme, but also relates to the
artists target audience of young
women. Underneath her name is the
title So whats so bloody good?. The
use of informal language has been
used to make the magazine more
appealing to their target audience as
it shows a chatty language, yet the
word bloody also relates to the main
image as she has blood on her head.
This ensures continuity within the

At the top of the contents page is the mast head/logo along with the title contents. This creates continuity and flow There is a simplistic colour
between the front cover and contents page as by having the masthead allows more recognition for the company. The
scheme used of red and black. This
title has been written in capitals in a sans serif font. The text is also big in size and bold, which has been done so the
colour scheme is prominent in many
title stands out and it is clear to the reader what page this is. It is also the same height as the masthead/logo to create a articles within the magazine,
professional look to the contents page. Underneath the title is the subheading Discover Great Music shows the
making the magazine seem more
continuity with the masthead. The use of having the selling line underneath shows that the magazine contains great professional and will also make the
content therefore persuading the audience to buy it. By repeating this slogan reinforces the idea that the magazine is
audience remember the magazine.
the best magazine for good music.
The colours chosen of red gives an
emotional impact on the audience
To the left hand side of the rule of thirds is
which connotes success and that
the column features in which shows
In the
thecentre
magazine
of theispage
passionate
is a redabout
pug
more content of the magazine. At the top
stating
music.
the issue number. This has
of this column there is a sub image with
been done to show clearly what issue
the heading 140 songs to download now
the magazine is at a quick glance. By
which has been written in a large, black
having the issue number as a pug it
sans serif font. The use of the word now
can be seen as a quirky design
creates a sense of urgency therefore
feature, or it may connote that the
persuading the reader to download them.
company is promoting its successful
The font has been written in a bigger font
history and shows the audience that it
compared to the rest of the text as to
is a well established magazine. This
catch the eye of the reader. Underneath
could link to the uses and gratification
the page number and colour of the text is
theory, in that the if the audience buys
different to the rest of the text that follows.
thisThere
magazine
will have
the
is an they
extreme
close
uplatest
of
The page number has been increased and
information.
the artist Lana Del Reys face. The
the font has been enlarged and changed
artist can tell who this is due to
to the colour red. This has been done
the synergy between this photo
again to catch the eye of the reader, as
and the main cover line on the
this section of the contents page is
front cover. The direct address of
different, therefore will make the reader
the artist makes the reader feel
read it. Underneath is more content of the
involved in the magazine. The big
magazine listed out in the same style,
page number to the bottom right
each separated by a thin black line. By
of the picture has been put there
having the same layout it connotes a more
to indicatetothe
of sub
professional look the magazine. The
Underneath
thepage
mainnumber
image are
the
article
about
the
artist.
graphic image of the mouse is used to
images. They are same in size with the
reinforce the idea of downloading. It also
page number in a red bock in the
Unlikethe
other
music magazine,
the
gives
impression
that it is clicking
on
bottom left of the image, indicating the
contents
page to
forshow
Q spreads
over 3 this
the
sub image
the audience
page in which the article will be. By not
pages
in which
conventions
as It
an
example
of what
you could such
download.
having a caption underneath the image
subscriptions,
editors letters
and
also
gives the impression
to the audience
creates curiosity with the reader as they
many
more.
The
overall
layout
of
that
it is
quick
and
easy to
download.
do not know what the article is about.
these other pages are similar to the
However there is information about
layout of this first contents page,
these articles directly to the left. The
following the same colour scheme,
images have been placed here to make
font and layout to create synergy and
the page more eye catching to the
continuity within the pages to show
reader. The arrows to the side of the
that these pages are all part of the
image show that the contents page
At the bottom of the magazine is the date, page number and mast
contents. The company may have
stretches over more than one page,
head which can also be seen as a logo. There is also a website address
decided to spread the contents over 3
which gives the sense that there is a lot
towards the right hand side where the reader can go to subscribe. The
pages to imply the vast amount of
of information in the magazine, where
website is www.greatmagazines.co.uk which emphasizes the fact that

To the right hand side of the

article is the title. It is written in
a large white serif font. The serif
font style has been chosen as it
connotes a sophisticated style,
making the reader think that the
information contained is reliable
and the white has been chosen as
it is a contrasting colour against
the black background, therefore
stands out. The title of this article
are the artists names Jay-Z and
Kanye West. This is not typical of
a double page spread headline,
as it is not a bold and catch
headline e that is typically used.
The reason the company have
chosen to have the artists names
as the headline is show that the
focus of the article is purely on
them. It also reflects the overall
simplistic layout of the double
page spread. By having the
artists names also makes it easy
for the reader to determine who
the article is about quick and
easily. Underneath the headline
is the subheading Hip hops
superpowers lose nothing going
back to basics. This is a powerful
subheading as it reflects the
simplistic style of the double page
spread by using the word basics.
By personifying hip-hop as to
have superpowers gives of a
very powerful image of the genre,
promoting it to be one of the best
and has a big impact yet a good
impact on its audience. The
subheading has been written in a
red serif font. The serif font style
shows the sophistication of the
magazine, whilst also represents
its target audience and fans of
hip-hop as mature and
sophisticated. The red used
complies with the colour scheme
and reflects the logo in the top
left of the Q. Underneath this is

At the top left of the magazine is the

logo with the title of this feature of
the magazine Q Live. This follows
the same layout as the contents
page, showing a synergy
relationship, which creates a
recognisable brand to the audience.
The large white sans serif text
stands out against the plain black
background to inform the reader
what the section of the magazine is
about.

The monochromatic colour scheme used

is a key colour scheme used throughout the
magazine, making the audience relate the
colours to the brand name Q, giving more
recognition to the company. The colour
scheme used for this article also reflects the
red used for this articles cover line on the
front cover showing synergy. The overall
simplistic view represents their audience as
quite mature, and that the hip hop genre is
all about the music, as the main focus of the
article is about the artists performances.

Directly underneath the subheading is the text. It has been

written in a white sans font. The white has been chosen as it
contrasts against the black background and the serif font
allows for the reader to believe that this is a reliable source of
information. It also connotes that a sophisticated and mature
look to the magazine. There is also use of drop caps which are
typical conventions of an article. They are used to draw the
eye of the reader in. Two drop caps have been used to show
the beginning of a new paragraph. This has been done as it
gives the illusion that there is a lot of information within these
articles due to the use of two drop caps. At the end of the text
is a red box with three white arrows to indicate that the article
carries on over two pages. This has been done to give the
impression to the audience that there is a lot of information
about these two artist as it goes over more than two pages.

To the right hand side of the

double page spread is a feature
called Set List. It has been
written in a white box with a large
black serif font with the text all in
caps. This has been chosen to
make this feature stand out to the
audience. Underneath this title is a
list of all the songs that the artist
sings for their performance. The
list of songs takes up the majority
of the right hand side, telling the
audience that if they go pay to see
the artist they will be getting their
moneys worth. The red line along
the left makes the text seem in
line and placed in a neat order.
The colour red has been used to
tie in the colour scheme. This
Tofeature
the bottom
of the
doubleof a
is notright
a typical
feature
page
spread
a caption
that this
double
pageisspread,
making
has
been written
in therefore
a red box will
magazine
unique,
with
sans
serif font. The
gaina awhite
bigger
audience.
caption makes a humorous
reference to the main image. This
has been done to create a funny
feel to the audience, making
them feel involved within the
article. The use of the sans serif
font has been chosen to reflect
this humorous feel, and the red
background has been used to
make the caption stand out.
Underneath is the page
number, date and logo. The
hastwo
been
placed
here
to placed
Here the main imagelogo
of the
artists
have
been
make
sure
that
the
magazine
across the double page and take up roughly two thirds of
gains
more recognition
therefore
the double page spread,
showing
that they are
the main
willasell
focus. The image is also
longmore
shot,copies.
which has been used

so the reader can get the whole impact of the artist

performing. The images are not of your typical artist
posing directly for the camera, but instead are of these two
artists performing. This has been done to relate to the title
of Q Live as it reinforces the idea of the artists performing
live within the main image. The simplistic clothes worn
have been chosen to connote that these artists do not
need the latest designer clothes, to show that they are
good at what they do. It also focuses the readers attention
purely on their singing. The simplistic images also relates

Here is a pug at the top right hand side of

At the top of the magazine is a header in the colour yellow with
This is the masthead which is not at the
red text in a sans serif font. There is a sub image in the top left to the magazine cover, covering the header.
highest point to the cover and each letter
There is a slight drop shadow on the pug
is not completely shown as it is covered by give a sneak preview to the audience of the poster. Buzz words
top create a 3D effect and the colours used
used such as special persuade the audience purchase the
the main image and a pug. This is
in this pug attract the eye of the audience.
magazine.
The
overall
target
audience
for
this
magazine
is
for
unusual compared to other music
The text is written in a sans serif font to
young people who like rock music. This is reflected through
magazines. This could be done due to the
appeal to their target audience and the
typography and chosen artists to appeal to people who like this
fact that this magazine is of a rock genre,
font varies in size, creating certain buzz
genre.
The
colour
scheme
is
a
complimentary
colour
scheme,
therefore the magazine layout does not
words
like
riotimage
to catch
of thefrom
follow the usual structure. The typography however there are some colour clashes to enhance the rock genreHere
is the
main
of the
leadeye
singers
audience.
used accentuates the rock genre theme as
a variety of different rock bands connoting
the typography looks like shattered glass.
that this magazine is aimed at every hybrid
This expresses the rock genre as it
of rock genre such as heavy metal or indie
connotes that people who like rock fit in
rock, therefore appealing to a greater
with the stereotype of destroying things.
audience to make more profit.. The bottom of
The
colour
black
also of
fitsthe
with
theofgenre
the image has been faded to make sure the
In the
center
column
rule
thirdsasis
black
is often
associated
withmagazine.
rock and It has
eye focuses on the top half of the artists and
the main
cover
line of the
also
out
also to make the bottom half of the
beenstands
written
in against
a yellowthe
pugbackground.
to make the
magazine not too busy as to not to be able to
main cover line stand out against the page.
read the cover lines. The shot taken is a mid
The sere is a mixture of font and colours
shot with each artist positioned in a diagonal
used for the main cover line to tie in the
point. This creates a 3D effect and also
colour scheme and make the main cover line
means that the audience focus most of their
eye-catching. Images such as records have
attention on the centre artist. Furthermore
been used instead on 0s to enforce the
his body language is different from all the
musical aspects of the magazine. Also by
other artist as his arms are out, connoting
saying that certain bands present, gives a
poses of a typical rock genre and also to
sense of a relationship between the user and
Another
pugpower.
is usedAlso
her this
on the
corner
ofhis
the
show
he has
post
makes
the artist, as the artist is presenting
main
cover
line.
It
has
been
written
in
a
sans
hands
look
like
they
are
wrapped
around
the
something to us. Persuasive words used
To the left hand side of the magazine
serif font
inline,
capitals
against
a red background
main
cover
therefore
drawing
attention
such as need also entice the reader making
are different cover lines separated by
to
comply
with
the
colour
scheme.
Capitals
to this convention.
them want to buy the magazine.
a black line to show a clear divide
have also been used to make the words bigger
between each cover line. A sans serif
and therefore easier for the audience to read.
font has been used with all text in
There has been an effect on the pug to look as
capitals, with alternating colour
though the pug is peeling away to create an
schemes to show continuity. Repetition
effect of a sticker. This could connote a
has been used such as the word new
subconscious image of the magazine pages
to create an exciting atmosphere
turning, persuading the audience to buy the
persuading the reader to buy it as the
magazine. Also this graphic effect links with
magazine contains the latest content.
As with
thealso
previous
magazine
the word
inside
persuading
the front
audience
Colloquial language is used such as
covers,
the
bar code has been placed
to purchase
the
magazine.
words like lowdown to make the
in the bottom right hand corner for the
magazine appeal to its target audience
most space efficiency in the magazine.
of younger people who are interested in At the bottom of the magazine is a footer with text written in a sans serif The price has also been put above the
font with colours of white and yellow which still fit in with the colour
the rock genre. On the opposite side of
bar code as this is not their main
scheme. Words used such as exclusive is an emotive language device as selling feature. Although this magazine
the rule of thirds are more cover lines
it connotes that the magazine contains content not available anywhere
following the same layout as the cover
is the cheapest out of the 3 music
else, therefore persuading the audience to purchase the magazine. . The magazines I have analysed, the front
lines on the right side, creating a
magazine represents their target audience as a typical rock stereotype of cover is very over crowded and the
professional finish. There are also sub
loud music, and part of riots. The overall magazine does not fit Laura
images used so the audience can make
company could feel that by advertising
Mulveys male gaze theory, as most rock magazines do not focus on

At the top of the page is a black

banner at a tilt in which the mast
head, title, issue number and cover
date has been placed. The
typography and design feature of the
banner emphasizes the genre of the
magazine. The mast head has been
placed in the banner in which the
typography looks like smashed glass,
emphasizing the rock genre but also
to create synergy with the front page.
The colour choice of yellow has been
used to stand out against the
background. Typography has been
used as if the text contents has
been scratched away, reflecting the
rock genre. The issue number has
Here
the main
imagethe
of a band
been is
included
to reflect
which
will feature
thesuccess,
magazine.
magazines
historyinand
There
is no the
caption
to that
the main
reassuring
reader
this is one
image,
which
has been done to
of the best
magazines.
create curiosity to the reader. The
pose being pulled by the band
reflects the stereotypical rock genre
of violence and being out of control.
This has been done to appeal to
their target audience, or could also
connote a busy and exciting
Here are examples
of double
page
atmosphere
which will
intrigue
the
spreads within the magazine. These
audience.
sub images have been layered on
top of each other to create a busy
atmosphere. Images of these double
page spreads have been put here to
give the reader an idea as to what is
in the magazine, yet it does not
reveal all the content, persuading
them to read on. Pugs in the form of
different shapes have been used to
indicate the page number in which
the article will feature on. The text
appears over the pug which is
unusual as for pugs as it takes away
the illusion of the pug looking like a
sticker. This has been done to reflect
the genre of rock, as it is
stereotypical that rock does not
comply with the rules. The use of
having the colours red and black are

The overall colour scheme used of black, yellow, red and blue are
generic colours of the rock genre, therefore the editor has chosen
this colour scheme to reinforce who their target audience are. The
overall layout of the contents page is very busy and chaotic, which
reflects the genre of music and also represents their target
audience as chaotic and out of control, which is emphasizing the
stereotypical rock genre.

Here is the list of contents which

fits in with the rule of thirds. It has
been set out with headings that have
been placed in a black rectangle with
yellow sans serif font. The
typography of the text continues
throughout showing synergy and to
convey the rock genre theme. The
page numbers have been written in a
red font and are placed to the left
hand side of the text. The list of
contents continues underneath the
pug. This also elongates the text,
giving the impression that there is a
lot of content in the magazine. This
column
also is
atina the
slight
tilt to
The pugishere
shape
ofshow
an arrow to
an
irregular
layout,
which
reflects
imply
that this
feature
is related
to the main
the
genre
the magazine.
image.
Theofcolour
of blue used does not
comply with the yellow and black colour
scheme, yet it does reflect some of the blue
in the images and banner for subscription.
The colour choice has been used to make
this feature of the contents page stand out
and attract the audience. Listed in the pug
are the contents with the page numbers to
the right. The use of the word preview has
been chosen to gain the readers interest
and make them want to read on. The pug
has been placed over the top of the column
To the bottom right of the contents page is
of contents to make the pug stand out.
the subscription box. It has been placed
in a black background to make the text
stand out, which has been done to catch
the eye of the audience therefore
persuading them to subscribe, resulting in
a bigger profit. There is a blue banner that
goes across at the top and bottom of the
subscription box stating K! Subscribe.
The repetition of this sentence has been
done to persuade the audience to
subscribe. The image at the bottom left
At the bottom of magazine it the convention of the editors letter. The shows magazines placed overlaying each
language in which it is written is of a colloquial language, which has
other to give the impression that there is a
been done to appeal to the target audience and also makes them feel
lot of magazines, implying that the user
involved. The letter looks as if it has been personally signed by the
would get good value for money. The left
editor, therefore creating a sense of personalization, fitting in with the
hand side of the magazines have also
uses and gratification theory, Blulmer and Katz (1974). To the right of
been chosen as predominantly the left
the editors letter is a sub image of the editor and the band Twin
hand column of the rule of thirds is the

At the top of the double page spread is a banner that

The main image stretches over both pages and takes up the majority of both pages.
stretches over both pages. In the left hand corner is the
Layering has been used to make the lead singer s head appeal above the banner, making
title 2012 Albums Preview. This shows the link between
him stand out to the audience as it creates a 3D look. The location of the main image has
the front cover as the main cover line is about the 50
been Photshopped into is of a woodland setting at night. This connotes a dark and
albums you need to hear in 2012. The typography used for
mysterious atmosphere which represents their band as the stereotypical rock band as dark
the year 2012 and the image of the record shows the
and reflects the angry music produced. Next to each member of the band is the name of
synergy relationship to the front cover. The colour used for
each member written in a sans serif font with the typography that looks as f it has been
the record is also reflected in the title of the double page
hand written on. This has been done to create a sense of personalization that is relatable to
spread. The blue banner also links with the colour scheme
the audience, complying with the Uses and Gratification theory, Blulmer and Katz 1974. The
which is also used in the title and text.
typography used also links to the typography used for the title of the article, which creates
continuity and allows for a professional finish.
Along the centre of
To the right hand
the double page
side of the page is
spread is the
quote used by
articles heading.
one of the
The heading reads
members of the
Sound of the
band. This quote
Overground. This is
is an example of a
a play on the phrase
pull quote as it
sound of the
engages the
underground and
reader and gives
can also signify that
the sense that the
this band is now
artist is talking to
recognised on a
the reader making
large scale and have
them feel
sold many records.
involved. The
The typography used
white sans serif
for the word sound
font used also
is written in a
reflects the chatty
cracked/ faded font,
language and also
which reflects the
thearrows
white stands
The
have
genre of music
out
against
the to
been placed next
rock. The colour
background.
the
text to indicate
scheme used for the
that the article carries
sans serif font is
on over the page. The
yellow and blue. This
reason the company
has been used to tie
have put parts of the
in the basic colour
article on more that
scheme. The colours
one double page
used are also rather
spread is to make it
bright to make the
seem as though the
text stand out and
article contains lots of
The text goes over both double page spreads and only takes up about a third of the whole double page spread. The
catch the readers
layout is typical of an article beginning with a sub heading. The subheading is in a bold serif font and is larger than the information. It also
eye and to also
makes the article look
article text. This is a typical layout of an article mostly used in newspapers. It has been done to attract the eye of the
stand out against
reader. The bands name is written in a blue colour to reflect the colour scheme and to make the bands name stand out as if it does not have
the dark
as much text to read,
to the audience, informing them who the article is about if they are unfamiliar with the band. The text begins with a
background.
as studies have shown
dropped capital which are conventions predominantly used in articles. It is written in a yellow font to reflect the colour
that people are more
scheme. There is another dropped capital later on in a blue colour. It is unusual to have two dropped capitals in an
likely to read the
article. This could be done to reflect the stereotypical view of the rock genre not complying to the rules. The text has
article if it looks like
been written in three columns to comply with the rule of thirds to give a professional look. The white box surrounding

The monochromatic colour scheme has been chosen to reflect the

simplistic layout, whilst the colour orange adds brightness to catch the
eye of the audience. The target audience of this magazine is for
women, which has been represented with stereotypical views of
shopping and relationships. The less busy layout has been chosen to
create a calm and relaxing feel to the magazine to create a more
mature look, appealing more to the target audience.
The masthead takes up the whole
width of the magazine and has been
placed at the top of the front cover
to show importance and to easily tell
the audience what the magazine is
called. The masthead has been
written in a big sans serif font and
in capitals. This has been done so
the text looks informal therefore
relating to the audience as it gives a
chatty feel to the magazine. It has
also been written in an orange
colour to comply with the colour
scheme. The colour is also bright
therefore the magazine becomes
more eye-catching to the audience.
Underneath the masthead is the
magazines website address and
directly opposite is the issue date.
This
done
to give
To
theisleft
hand
side more
are more cover
information
to thewith
audience.
lines
that comply
the rule of
thirds. The colour scheme is still
prominent creating continuity. Emotive
language and choice of titles used for
these cover lines have been used to
make the reader ask questions,
therefore making them want to buy the
The main cover line is unusual as it
magazine.
does not relate to the main image
unlike most magazines. However this
main cover line has been chosen to fit
stereotypical views on women and
shopping. The sans serif font has
been chosen again and the size
varies to draw in the readers
attention. The colour scheme of black In the bottom right hand corner is the bar code. The
and orange has still been used to
magazine company has hidden the bar code here to create
create continuity within the front
as much space efficiency. It has also been placed at the
cover. Informal word choices have
bottom as this is the last thing the audience will see, and
been used such as soooo to create a by the time they see the bar code, the decision would have
chatty feel making the magazine
already been made whether to purchase this item. It has
more relatable to the target audience. also been placed over the models legs due to the fact by

At the top of the magazine in the header is a

selling line stating that this magazine is Britains
No1 Womens Magazine. This feature has been
added to persuade the audience to buy their
magazine as words used like No1 tells the reader
that this is the best magazine they can buy. Also this
selling line also makes the target audience clear as it
Across
mast head
a pug which
states that
this the
magazine
is foriswomen.
has been used to advertise the price of
the magazine Only 2. By having the
price shown in a big font in a pug makes
the price stand out to the audience
showing them that the price is good
value for money. The use of the word
only also makes the audience feel that
the price of this magazine is cheap,
therefore creating the audience to buy
To the right side of the magazine
the magazine, resulting in a bigger
are cover lines that fit into rule of
profit.
thirds. The colour scheme of white
orange and black is continuous.
The sans serif font has been used
with font varying in size to draw
attention to certain emotive words.
This has been done to draw in the
readers interest to make them but
The main image of the celebrity
the magazine.
Reese Witherspoon has been placed in
the centre column of the rule of thirds.
The main image goes over the
masthead to give a 3D feel and also so
the main image attracts the audience.
However, it is only the head of the
model that goes in front of the
masthead and the rest of the body
goes behind, therefore the face of the
model attracts the reader. The model is
also looking directly into the camera to
make the reader feel involved in the
magazine. The location in which the
model is posing on a sofa. This
connotes how this magazine is suitable
to be read in your own home for
leisure, therefore appealing to the
target audience. It could also connote
that the celebrity used seems to be
relaxing like every day to day people,
therefore making the magazine more
relatable to them. The choice of
clothing used could fit with Laura
Mulveys theory of The Male Gaze as

At the top of the page is the mast head which has been written in a different colour to the
On a following page the mast head has been
masthead on the front cover. However it still uses the same sans serif font to show the
placed in the top corner of another page,
relationship between the front cover, and also to make a brand name that is recognizable to the
showing the synergy relationship between
audience. The colour scheme used are pastel colours to accentuate the spring season and also
the two contents page. It has been written in
the different shades of pink represent their target audience of women as stereotypically very
a smaller size, yet follows the same layout as
girly in liking the colour pink. Underneath the masthead is the date written in a big serif font.
the first contents page, just to show the
This has been done as a design feature in all magazines, connoting that the magazine is up to
audience that this is still part of the contents.
Separated by a pink line
date with current affairs and has the latest information for the reader. Underneath is the
in the centre of the two
magazines website address which is also another design feature which appears in all issues of
columns are more
the magazine. This has been placed here to inform the reader of where more information can be
contents of the
To
the
left
hand
side
of
found on their website.
magazine, which is set
the rule of thirds is the
out as the same layout
contents of the
as the first contents
magazine which have
page. The headings are
been divided into
again in bold and follow
different sections to
the colour scheme of
make it easier for the
the title. The reason the
reader to see what
layout of font and style
articles feature in the
is the same as the first
magazine. Each section
contents page is to
follows a different colour
show continuity
scheme for the title of
between the two pages
the section, which
so it is apparent to the
complies with the colour
audience what the page
used in the mast head.
is, and it also creates a
The layout of the text for
professional look.
each article follows the
However, both pages
same structure with the
have been set out in
same sans serif font with
only two columns which
the title in bold and the
is unusual in a
page numbers following
magazine as it does not
the colour scheme. This
follow the rule of thirds.
has been done to create
This could be done
a professional look to
because the magazine
the magazine and to
is only A5 size therefore
create continuity
by having three
throughout the layout as
columns of text could
the same layout follows
At the top of the right hand column is the competition
Win the
create a busy
on the
to the
page,
To
leftnext
of the
magazine is the main image of Elizabeth Olsen. The shot
cover look. The word win has been written inatmosphere,
a larger serif
font. This
which
informing
the
audience
is a medium long shot of the model sitting on a chair smiling. She is also
has been done to attract the audience to theirwould
competition.
The with
use
not comply
that
the
contents
page
looking directly into the camera (direct address) to make the reader feel
of having the serif font connotes a more sophisticated
look,
which
the overall
simplistic
goes
over
two
pages.
involved in the magazine, creating a sense of personalization. She is
could show that this competition is a serious one.
sub magazine
images
look The
of their
wearing a yellow dress to reflect the spring theme whilst also creating a
and text used below show the reader what prizes
could
won if they
which
has be
been
happy atmosphere, making the reader feel cheerful and encourages them
enter their competition. By spreading the textdesigned
over a whole
to fit column
their
to read on. The use of having her sat on a chair also creates a calm
and using different images connotes that this target
competition
contains
audiences
atmosphere to the reader, which represents their target audience as calm
lots of prizes that would be worth entering for.preferences.
The sub headings used
and relaxed people who like simplicity. The italics used The other cool
follow the colour scheme used in the title to show continuity. A bold
Olsen creates emphasises on the other as most people recognize the
text has been used to make the prizes stand out to the audience,
name Olsen as the Olsen twins. This creates curiosity to the audience as
making them believe that there are a vast amount of prizes to be

The main heading has been

written in a large serif font
such as a Times New Roman.
This has been done to show
the seriousness of the
magazine, as this article is on
a serious topic. The celebrities
name is written in a larger
font to the rest of the heading
to show that the focus of the
article is about her. The
colloquial and informal title of
Lets talk about Demi shows
that the article is all about her
life, which fans of her will take
an interest in. Also this
heading could represent the
target
audience
of underneath
women as
The sub
heading
gossips,
as
the
heading
has been written in the same
suggests
there are the
serif font that
to emphasize
secrets
involved
insubheading
the article.
serious issue. The

In the top right hand page of the double page

spread is the title G Reality. This is a design
feature in the magazine which shows the
different sections of the magazine, therefore
making it easier for the reader to flick through to
a page that will interest them. The G is an
abbreviation of the masthead, connoting a
chatty atmosphere to the reader. The word
reality also shows that the article here will be
relatable to the reader, therefore engaging them
into reading it.

gives a basic over view of the

situation this celebrity was in,
therefore engaging the reader
as this subheading sparks
curiosity as to why she was in
rehab. The use of the words
rollercoaster year have been
chosen to emphasize that this
article will be discussing the
highs and lows of her life,
which again makes the reader
curious.
The
interviewers
The page
number
and
name
has
been
written
in bold
magazine name
has been
as for her
to gain
recognition
written
in the
bottom
left. The
about this name
story. is here as to
magazine
create a brand and to gain
recognition. In the centre is the
photographers name in bold.
This has also been placed here
in order
for the
o to two columns which does not necessarily fit with
The text
has photographer
been split up in
gain
therecognition.
rule of thirds as there is only two columns. Although it could be seen that the
sub images make up the third column. The reason the text could be in two
columns is because this is an A5 magazine, and therefore by having only two
columns make the text seem less crowded. The text begins with the convention of
a drop cap, which has been placed there to grab the readers attention. The text
has also been written in a serif font to show reliability of the text and to also show
the importance of what has been written. At the end of the text is a black arrow to
indicate that the article continues over the next few pages. This shows that the

The overall colour scheme is black and

white with the neutral colour of brown.
This could connote how the celebrity
has striped back to reveal all secrets. It
could reflect the seriousness of this
article. The reader here has been
represented as curious and desire to
know more information about the
subject of rehab, The magazine could
also be represented as considerate to
serious issues which could occur within
their readers/

The main image takes up

the whole of the right hand
side of the double page
spread. This has been done
so when the audience is
flicking through the
magazine, the main image
will catch their eye as the
user predominantly looks
to the right hand side of
the magazine first. The
shot taken of the artist is a
long shot where the artist
is looking directly into the
camera to make the reader
feel engaged in the
magazine. The costume
and make up used are
quite simplistic and bare,
connoting that this person
has striped back to reveal
all their secrets. This will
intrigue the audience as
they will want to read on.
The dress worn however is
very low cut in which we
There
is aunderwear.
pull quote
can
see her
used
to
the
of the
This fits in withside
Laura
main image,
which
has
Mulveys
male gaze
theory,
been
used
to
draw
the
as this image can be seen
into the text. A
as reader
quite provocative.
thin black sans serif
font has been used, as
it could connote the
impression that the
celebrity is talking to
the reader, therefore
engaging them in the
article. The white
quotation marks have
been used to make the
stand out
The sub images have been included to thequote
right hand
the background
side of the double page spread. The imagesagainst
have been
gaingives
the readers
placed in a white border with a drop shadow.toThis
interest. This
the impression that these look like Polaroid pictures.
could connote that the serious issues that have
happened to her are now in the past. Underneath the
images is a caption to show where each image was
taken and the significance of the images. This is
different to previous magazines who use humorous

C Grade
Examples

They have identified the conventions of

a magazine cover, contents and double
page spread
They have analysed the genre and how
it is represented in the magazine pages
They have analysed the target audience
They have used good media
terminology throughout the analysis

Front cover analysis

This is the masthead and it has been
placed at the top of the magazine to show
that it is important in draw people in. it has
been put at the top of the magazine in
capitals to show that it is informal so that it
relates to the target audience. Underneath
the masthead is the pug which identifies
the reader that it is a special issue of the
magazine

This is the background. The

background that is used here is
relevant to the colour scheme and
works well with what the magazine
genre is.

This is the main image and it is here

so that people know what the
magazine is and they can tell this by
looking at the centre of the page. The
text can only cover the bottom part of
the main image so that the audience
can see the image.

At the top here is the header and the selling

line stating that it is the official magazine. This
feature is here to persuade people to buy the
magazine because it says it is the best buy.
This tells people that it is an authentic and the
correct magazine to buy.

I can tell that this is a gaming magazine

because there is a soldier on the front and
because there is the name of the game
which is popular. This magazine would be
for someone aged between 18 and 20
because of the fact that it is a 18 rated
game. This game would have a socio
economic class of an E because people
who play this would be in school or wouldnt
have a job.

This is the cover stories which do not

go with the rule of thirds. They follow
the colour scheme and includes
interesting stories which help draw
people in, which makes people want to
buy the magazine

This is the barcode, it is here so that

the magazine can be purchased and
so it is out of the way of anything else.
It is also here so that it isn't covering
any of the conventions of the
magazine.

Contents page analysis

Here is the mast head and it

is placed here so that the
audience can see what
magazine they are reading. It
is placed up out the way so
that it isn't covering any of the
main conventions of the
magazine.

This contents page doesnt

follow the rule of thirds
making it a unique
magazine

On this contents page

there is no synergy
therefore it does not follow
a colour scheme through
out

On this contents page there are a lot of

images explaining what the magazine genre
is so it helps the audience know what they
are reading. It also makes the magazine
look a lot better because it isn't just writing
and it gives it a sense of creativity.

I can tell that this is a

gaming contents page
because it has lots of
different games and
images of games. It also
has a list of what pages
the stories are on. It also
has cartoon images of
games and large images
of consoles

This is the title and it

explains that it is the
contents page

This is the page numbers and

lists of where the stories are
and it helps the audience
identify where the stories they
are looking for are. It also
helps them see clearly the
story that they are looking for
and at what part of the
magazine it is in.

Double page spread

analysis

The background of the main image bleeds

over with a person ever side of the article
standing against the wall. This links to the title
best of both worlds they are on ever side of
the DPS and their two lives. You can tell that it
is a music article by the main image

Long the top of the DPS the title bleeds

across from left to right. To help show
that is a double page spread and also to
catch your eye. The title its self links to
main image with the two boys on each
side.
The feature
article is split
into two
columns in the
centre of the
page. However
this never
bleeds over
the fold like
the title and
They
have
a drop
the
main
capimage.
the stands out
from the rest of the
article showing you
On the bottom left hand side of the
where you star
person the is a small caption telling
reading from. They
you about the picture. This helps the
make it stand out
reader find a bit more about the
by making it bigger
people in the magazine.
and also by making
it the colour that

There is a small
introduction to the
article telling you a
brief description
about what is in the
article. This helps
the reader to know
what it is about and
weaver or not they
are interested in
reading more about
it.
The text is on both side
of the page to help use
the space of the double
page. Also so then it
doesn't look like a lot
of reading so then they
might be more

Title to tell you

what the
article is
about.

Name of
person to
tell you
who the
article is on
and also
links with
the main
image on
that page.

Main image is
effective because
it is the biggest
feature on the
double page
spread.

Lots of information not just on

the player profile but on the
other page there is even more
information on the player
profile.

There is another
image just to
make the
magazine look
more effective.

Drop Cap
makes the
text stand
out more by
giving the
effect of the
drop cap just
being one
letter.

Analysis of double page

spread

The drop cap is shown

frequently in this double page

spread and these small things
help the reader identify where
to start reading from

This magazine double page

spread has the rule of thirds
because it is divided into
three different sections
because there is text on one
side and on the other side
with the main image situated
in the middle so that it is
easy to see.
The fold is in the centre and
it is situated in the middle
of the page. There is no
text on the fold for ease of
reading but the main image
is bleeding over
The heading of this
magazine is on the top
left of the magazine and
it is rather big to signify
what genre the article is
and so people know what
they are reading.

The main image stretches over

both pages and fills them both.
The main image bleeds over the
whole page and the text covers
the whole left side on top of the
main image. The main image
bleeding over shows that the
double page spread is actually a
double page spread The main
image is a soldier with a gun in
his hand representing war and
destruction.
In the top left of the double page

spread is a quote made by one of

the members from infinity ward
which pulls the readers in to the
page because of the large text and
how clear it is compared to all of
the other text. Having this quote
makes the reader feel like they are
getting something back from the
developers and that there is a good
I can tell this is a gaming magazine
sense of communication
because It has a picture of a soldier
on the front and a well known
franchise called infinity ward. This
would be for boys aged between 18
20 because it is an 18 rated game
and it is for the socio economic class
of an E because the people that