Categorizati
on
Industry
Overview
Metrics and
Major
Players
Major
Players
Details
FOOD-TECH
Food services industry is touted to be a $50 billion
market and growing at 16-20% each year - Globally
100
Indias food ordering space is just one market booming in response to the
growth of smartphones and mobile internet access in the county.
An IDC reportfound India the fastest growing smartphone market in Asia over
23 million smart phones were shipped in Q3 2014, according to the firm, which
represented an 82 percent growth on one year previously.
Responding to this many models have come up in this space and trying to
establish a foothold by distinguishing themselves in terms of monetization
techniques, service-scaling, geographies or object aggregation.
50
0
Food-Tech
18%
$Billion
22%
1
0
2015 2016 2017 2018 2019 2020
60%
Handyman&Day-to-Day
Services
Others
Industry
Overview
Food-Tech
Categorizati
on
Metrics and
Major
Players
SUB-CATEGORIZATION
Major
Players
Details
Industry
Overview
Food-Tech
Categorizati
on
Metrics and
Major
Players
Major
Players
Details
Grofers
Orders/D
ay
TinyOwl
Major
Playe
rs
Swiggy
Delivery
Time
Peppertap
Metric
s
Number of
Tie-ups (if
aggregati
on)
Sequoia
Comm
on
Investo
rs
Accel
Engagem
ent Ratio
Sub-Category
Global Payers
Spoonrocket, Sprig
FreshDirect
Local/Grocery/Food/ Others
Restaurant Aggregation
GrubHub, DeliveryHero
Chef Aggregation
Munchery
SAIF
Industry
Overview
PEPPERTAP APP
Food-Tech
Categorizati
on
Gets a discount as it
does bulk buying
Spoilage costs in an
inventory led model
are quite higher when
compared to
something like
Peppertap which is an
asset-light model.
Value Proposition
Major
Players
Details
ABOUT PEPPERTAP
Founders
Cost Advantages
Metrics and
Major
Players
Business Model
Funding
Navneet Singh-An IIM-Ahmedabad alumnus, Singh has over a decade of experience across
financial services, transportation and logistics industries
Milind Sharma -Sharma has four years of experience in client acquisition and general
management in the e-commerce industry.
Prior to Peppertap, the duo had co-founded NuvoEx, an e-commerce focused reverse
logistics company. This also supports the logistics arm of Peppertap currently
Peppertap partners with vendors who have real time inventory and sophisticated kirana
stores
Currently they have partnered with 25-30 vendors
The vendors should be tech-savvy and should be ready to share the data with Peppertap
It is a product first model
Seed Sequoia 1.2$Mn- - 2014
Series A Sequoia, SAIF partners 10$Mn - April 15-2015
Team Size
Monetization
Costs Involved
Marketing
Logistics - The delivery fleet is on contract and gets paid per Km. It is 30-40Rs/order
Orders/Day
Mobile Dependency
Main office
Expansion Plans
and Expectations
Plans to expand to Mumbai, Pune and Hyderabad and to 5 more cities by the end of fy-2015
Keeping this in consideration, it is estimated that by the end of 2015, Peppertap will be
handling close to 8000-10000 orders/day
Gurgaon
Status
On demand delivery:
guaranteed in 2 hours.
Flexibility to choose
from a catalogue of
over 15,000 SKUs
SWIGGY APP
Value Proposition
Focus on converting
healthy food tastier,
owns the supply chain
and delivery on
bicycles to support
their message of
promoting good
health.
Scalability
If the company plans
to partner with
restaurants which do
not compromise on the
quality, its a scalable
model by its very
nature.
Main office
Bangalore
ABOUT SWIGGY
Founders
Sriharsha Majety- A BITS Pilani and IIM-C alumnus, Majety has experience as a trader at an
investment bank in London
Nandan Reddy- A Bits Pilani Alumnus, had previously founded galla and Zurna
Last year, both of them were building a logistics platform called Bundl which was shut
down in June 2014. Working on Bundl and tracking the logistics space excited both the cofounders of the potential of hyperlocal delivery in Indian metros
Business Model
Funding
Team Size
450 in all
200+ delivery boys.,16 people in tech, 80-100 in operations (call center, customer care),
20 in expansion/leadership fleet for evaluating the market outside Bangalore, 15- Sales
team and other members in the core team
Monetization
Currently they charge a commission from restaurants, and going forward the can charge
some amount from the customers also
Active Customers
The engagement of Swiggys website has been 40-50%. i.e. out of the total number of
users that have visited the website in last six months, 40-50% of them have ordered
repeatedly with each person ordering 8-10/month on an average
Orders/Day
Mobile Dependency
Swiggy gets 25% of the orders from mobile and rest from the website
Expansion Plans
and Expectations
Status
TINYOWL APP
ABOUT TINYOWL
Founders
Value Proposition
Business Model
Funding
Team Size
400 + people 100 people in logistics, 100 people at call center, 50-working on making
menus of hotels more visual and functional,40- technology team :engineers and design
team, 15-work on improving the app. Apart from this, there is a senior management team
which ensures smooth functioning of the team.
Scalability
Monetization
Economics
Orders/Day
2000+ orders/day ,with the number to peaking to 2500 on better days(as of Feb-2015)
Mobile Dependency
100% mobile
Main office
Expansion Plans
and Expectations
Status
Mumbai
GROFERS APP
ABOUT TINYOWL
Founders
Business Model
Value Proposition
On demand delivery:
guaranteed in 90 mins
Flexibility to choose
from a catalogue of
over 15,000 SKUs
Scalability
If the company plans
to partner with
restaurants which do
not compromise on the
quality, its a scalable
model by its very
nature.
Main office
Funding/Transactio
ns
Team Size
Monetization
Economics
Orders/Day
Mobile Dependency
Albinder Dhindsa An alumus of IIT Delhi, Columbia University, Albinder has worked with
Zomato for 3 years before starting Grofers.
Saurabh Kumar A Graduate of IIT Bombay and UTA , Saurabh was previously associated
with Resilient technologies (COO), opera solution and Cambridge Systematics befor taking
up Grofers.
Hyperlocal-Delivery, it provide customer to get product from their local market at their
doorstep.Helps offline retailers go online
Is partnered with 400+ vendors
It is also in B2B business where it already working with Quikr.
It is a shop first model.
Seed Sequoia, Deepinder Goyal - $500k December 8, 2014
Series A- Sequoia 10$Mn February 26, 2015
M&A Sequoia ,Tiger Global- Acquired MyGreenBox for $35 Mn April 10, 2015
Series B Sequoia, Tiger Global - $35Mn April 14, 2015
250- 500 employees
Fees/commission from retailers/vendors
Currently Valued at 728 Cr INR
Revenues : - $30-40 Mn with a +ve PAT.
Expansion Plans
and Expectations
Status
Call made
Gurgaon