chocolates:
MONTREAUX CHOCOLATE USA
Group 4
Alok A Jahagirdar
Ankur Chugh
Rohan Gupta
Rohit Deo Shrinet
Shiven Kalelkar
Vivek Agarwal
IIM Calcutta
THE SITUATION
IIM Calcutta |
DILEMMAS
The Brand name puzzle
Rollout Dilemma
Facility confusion: To buy or not to buy
Next Steps
IIM Calcutta |
Top 25 in revenue
IIM Calcutta |
BRANDING
1. Apollo Foods: is a credible name in confectionery
business in USA but it never sold chocolates. For
customers It will be challenging to associate Apollo with
chocolate.
2. Montreaux: No Brand building for Apollo.
3. Healthy Cravings: an altogether new brand name.
BRANDING
Apollo healthy cravings
Rollout Dilemma
Options
Cons
Pros
Regional
Rollout
National
Rollout
2.
3.
4.
Awareness type
ACV type
Product quality
Results
11
12
13
SUMMARY
Market goals
Product specifications
Pouch
70% Premium Cocoa
Introducing Apollo
Healthy Cravings Filled
with happiness and good
health
Sub-brand of Apollo
IIM Calcutta |