QFD

Quality Function Deployment

Methodology

The Basic House of Quality

Establishes the Flow Down
Relates WHAT'S & HOW'S
Ranks Technical Importance

HOUSE ELEMENTS
KEY
Gathered During
QFD Session

INFORMATIONAL
Can Be Gathered In
Follow-up Discussions

Two
TwoElement
Element Types
Types In
InEach
EachHouse
House
2

Whats Key Element

What Does The Customer Want

Often Called Customer Needs
High Level CTQs
The Ys
Need 1
Need 2
Need 3 S
''S
Need 4AATT
HH
W
Need
W5
Need 6
Need 7

Voice
Voice of
of the
the Customer
Customer

Obtained
Obtained Via
Via Customer
Customer Brainstorming
Brainstorming
3

Customer Importance Key

Element
Customer Ranking of their Needs
How Important Are The WHATs TO
THE CUSTOMER
Customer
Customer
Importance
Importance
55
==
High
High
11
==
Low
Low

Need 1
Need 2
Need 3
Need 4
Need 5
Need 6
Need 7

5
5
3 meerr e
m ce
s4sttoorttaannc
u
CCupoor
IIm
m2p
4
1

Voice
Voice of
of the
the Customer
Customer
Obtained
Obtained Via
Via Customer
Customer Vote
Vote

WHAT'S

HOW'S

Need 1
Need 2
Need 3
Need 4
Need 5
Need 6
Need 7

HOW 7

HOW'S
HOW'S

HOW 6

HOW 5

HOW 4

HOW 3

HOW 1

How Do You Satisfy the

Customer WHATs
Actionable Items to Meet Needs
Translation For Action
Xs

HOW 2

Hows Key Elements

5
5
3
4
2
4
1

Satisfy
Satisfy the
the Customer
Customer Needs
Needs
Obtained
Obtained Via
Via Team
Team Brainstorming
Brainstorming

Relationship Key Element

Need 1
Need 2
Need 3
Need 4
Need 5
Need 6
Need 7

5
5
3
4
2
4
1

H L

H
M

HOW 7

HOW 6

Xs

M
p

hhiip L
M nnssM

ttiioo
a
l
a
l
RRee
L

HOW 5

Each Row is a Transfer Function

Y = f(X)

HOW 4

9
3
1

HOW 3

Strong
Medium
Weak

HOW 1

H
M
L

HOW 2

Influence of Each HOW on the WHAT

M
M

Ys

Untangling
Untangling The
The Web
Web

Obtained
Obtained Via
Via Team
Team Voting
Voting Process
Process
6

Tech. Importance Key

Elements

Need 1
Need 2
Need 3
Need 4
Need 5
Need 6
Need 7

(CI *Strength)
TI = column

CI 45 5
5
3
4
2
4
1

36

45

5
9

HOW 7

HOW 6

HOW 5

HOW 4

HOW 3

HOW 2

HOW 1

Identifying the Critical Few

Where Should The Focus Lie

15
3
6

ccee
n
n
12
4 36
rrttaa
o
o
pp
1
M IIm
m
l
l
iiccaa
n
hhn
c
c
e
TTe
57 41 48 13 50 6 21

Ranking
Ranking The
The HOWs
HOWs

Obtained
Obtained Via
Via Sort
Sort On
On the
the TI
TI Values
Values

Need 1
Need 2
Need 3
Need 4
Need 5
Need 6
Need 7

CC = (CIrow*Strength)

CI H
5
3
4
2
4
1

L
H

H
L
L

M
L

HOW 7

HOW 6

HOW 5

HOW 4

HOW 3

HOW 2

Row Calculation Similar to TI

Is The Transfer Function Complete
Are All The Hows Captured
Is A What Really A How
Identify Point Solutions

HOW 1

Completeness Key
Elements

65
45
iiaa
r
r
e
21 riitte
M L
Cr
s
36C
s
s
ees
n
n
e
tte M 8
e
l
e
l
pp
52
m
H
m
o
o
CC
4

57 41 48 13 50

M
6

21

Have
Have We
We Captured
Captured the
the HOW'S
HOW'S
8

Need 1
Need 2
Need 3
Need 4
Need 5
Need 6
Need 7

5
5
3
4
2
4
1

H L
H
M

H
L
L

HOW 6

HOW 5

HOW 4

HOW 3

iioonn
t
t
c
iirreec
D
D
t
ggeet
r
r
a
TTa

HOW 2

HOW 1

Information On The HOW'S

More Is Better

Less Is Better

Specific Amount
Driven By Customer Inputs

L
M M
L

57 41 48 13 50

HOW 7

Target Direction Information

M
L
M
M
6

65
45
21
36
8
52
4

21

The
The Desired
Desired Best
Best Direction
Direction
9

HOW 7

HOW 6

HOW 5

HOW 4

57 41 48 13 50

M
M
6

1 mm

HOW 3
3 mils

8 atm

M M

40 psi

H L

12 in.

5
5
3
4
2
4
1

3 lbs

Need 1
Need 2
Need 3
Need 4
Need 5
Need 6
Need 7

HOW 1

Target Values for the Hows

Note the Units
Implies Conversions Built
into the Transfer Function

HOW 2

How Much - Information

65
45
21
36
8
52
4

How
How Much
Much

21

Consistent
Consistent Comparison
Comparison
10

Correlation Matrix Information

Impact Of The Hows On

Each Other

57 41 48 13 50

Conflict
Conflict Resolution
Resolution

HOW 7

HOW 6

HOW 5

HOW 4

L
M
M
6

65
45
21
36
8
52
4

1 mm

3 mils

M M

8 atm

40 psi

H L

HOW 3

HOW 2

5
5
3
4
2
4
1

3 lbs

Need 1
Need 2
Need 3
Need 4
Need 5
Need 6
Need 7

12 in.

Strong Positive
Positive
Negative
Strong Negative

HOW 1

Correlation
Correlation
Matrix
Matrix

21

11

Putting It All Together

Conflict
Conflict
Resolution
Resolution

Customer
Customer
Importance
Importance

Target
Target
Direction
Direction

How
How important
important
are
arethe
the Customer
Customer
WHATS
WHATS to
to the
the
Customer?
Customer?

HOW'S
HOW'S

How
How Do
DoYou
You Satisfy
SatisfyThe
The Wants
Wants ??

WHAT'S
WHAT'S
What
WhatDoes
Does
The
The
Customer
Customer
Want
Want

L
H

HRelationship
Relationship
Matrix
M
M L
Matrix
HH
LMM
LL

Strong
Strong 99
Medium
Medium 33
Weak
Weak 11

M
Completeness
Completeness
Check
Check

How
How Much
Much

Target
TargetValue
Value and
and Units
Units

Technical
Technical Importance
Importance
Used
Usedto
to Sort
SortMatrix
Matrix

The
The 99 Elements
Elements of
of aa QFD
QFD House
House of
of Quality
Quality
12

Building A House of Quality

Before)
Before) Pre-Meeting
Pre-Meeting 22 Weeks
Weeks
Set
Set Up
Up

11 Hour
Hour

Perform QFD) Team

2)
2) Customer
Customer

Importance
Importance
55
==
High
High
11
==
Low
Low

1)
1) WHAT'S
WHAT'S
Brainstorm
Brainstorm

3)
3) HOW'S
HOW'S
Brainstorm
Brainstorm

4)
4)Relationships
Relationships
HH Strong
Strong 99
M
M Medium
Medium 33
LL Weak
11
Weak
Randomly Select Rows
4a) Rank Across Row
4b) Sanity Check
Next Row in Reverse

5)
5)Completeness
Completeness
Check
Check

RESULT)
RESULT)Technical
TechnicalImportance
Importance
(CI*Strength)
Value
Value== column

column

After)
After) Wrap
Wrap UP
UP

Next
Next House
House // Follow
Follow Up
Up

Each
Each House
House of
of Quality
Quality Requires
Requires 6-12
6-12 Hours
Hours

13

QFD (Quality Function Deployment)

Tirantes Accesibles

No Restringe
Movimiento

Lgero

Seguro

Attractive

Grdo de Dificultad
(5=difcil, 1=fcil)

Evaluacin
de Ingeniera

Especificacin

14

Nuestra Compaa
Compaa A
Compaa B

No. de Tirantes

No. de Hebillas

Espesor del Tirante

No. De Tallas

Acoginamiento

Peso del Harns

Estandares de la Espec.
100%

Evaluacin del Cliente

Nuestra Compaa
Compaa A
Compaa B

Fuerte - 9
3

Ajusta con
cualquier ropa

4mm

Cmodo al Usar

Detalles
Tcnicos

Tamao del
Rango

80kN

Fcil de Poner

150g

Uso

Facilita el Gusto por Escalar

Mochila para
Alpinista

WHAT's

Desempeo

Producto:

Importancia para Cliente

Medidas de
Desempeo

HOW's

No. de Colores

Ejemplo de QFD y la Casa de la Calidad

Fuertemente Positivo
Medianamente Positivo
Medianamente Negativo
# Fuertemente Negativo

Medio - 3

5
4
3
2
1

Dbil - 1

Importancia Absoluta

45

Importancia Relativa (%)

11%

59

54

14% 13%

18

39

104

62

4%

9%

25% 15%

30

411

7% 100%

Exercise - House of Quality

EJERCICIO PRACTICO QFD

CONTROL REMOTO PARA TV

OBJETIVO:
Construir una matriz QFD a partir de la Voz del Cliente
respecto a un buen Control Remoto para TV.

15