Sample – 3 segments
Industrial user
Time frame 1-7 weeks - I
5 weeks - II
Cost – 90,000
Report – 35,000
Agency B
Objectives
Awareness level of various decorative laminates.
User ship of different laminates.
Ares of usage of various material of interest.
Comparative rating of decorative laminates vis-à-vis other substitute
material of interest on select attributes.
Image of various branded laminates: formica ,decolam, neoluxe,
sungloss, and rammica.
Whether specific brand is used or not.
Level of satisfaction with current brand of laminates.
Factor considered for purchase of laminates.
The decision making process.
Post exposure to product concept.
Obtain the information about growth rate market size ,trade practices.
User segment
Methodology