PREPARED BY:

ANKIT WINDLAS
ROLL NO:
1502031

OVERVIEW
Mondelez is an American multinational
confectionery, food and beverage conglomerate.
Employs around 107,000 people around the world.
Key information:
Deerfield, Illinois,
Headquarters
US
Chairman & CEO Irene Rosenfeld
Global Net
Revenues
$ 34.2 billion
Operating
income
$ 2.2 billion
Total Equity
$ 27.8 billion
Total Assets
$ 66.8 billion
Profit
$ 3.92
billion
Operates in over
80 countries
and competes in ~165

countries around world

MILESTONES
In 1980,
Kraft
merged
1969
with Dart to
Company name form Dart &
changed to
Kraft
Kraftco and to
Kraft, Inc.

1930
National
Dairy
acquired
Kraft-Phenix
Founded as National
DairyProducts
Corporation on
December 10, 1923 by
Thomas McInnerney

2010
Kraft acquired
Cadbury for $
11.5 billion

Spin-Off of Kraft
Foods, Inc.: name then
changed to Mondelez
International in
October12

1995
Company
name
Other
changed
to Milestones
Kraft(1980-1995)
Foods

In 1988, Kraft merged

Inc
with Philip Morris's
General Foods unit to
form Kraft General
Foods
In 1990, the company
acquired Jacobs
Suchard and Freia
Marabou

JOINT VENTURES
In 2014, Mondelez announced a merger of its
coffee business with Dutch Firm Douwe
Egberts

JACOBS DOUWE
EGBERTS
~ $ 7 Billion Net
Revenue
Mondelez will receive $ 5 billion cash and 49%
equity stake for the deal

TECHNOLOGY OFFERED
Warehouse
One of the biggest challenges in storing of chocolates is to
maintain
the integrity and the shape of the chocolate.
Introduced the pallet storage system which uses pallets to
store the chocolates which are light, strong and easy to
move.

Visi Cooler
Uses a system of uniquely designed Vizi coolers which it
supplies to every retailer to store its chocolates in lower
temperature.
The coolers come in various sizes from a large to ultra small
size in which 20-30 chocolates can be stored
Led to increased distribution and significantly boosted sales
and market reach for Mondelez.

GEOGRAPHICAL PRESENCE
Latin America
Asia Pacific
Eastern Europe Middle East and Africa
(EEMEA)
Europe
North America

PRODUCTS OFFERED
Five consumer sectors:

Biscuits
Chocolates
Beverages
Gum & Candy
Cheese & Grocery
Mondelez is a global snack powerhouse.
Beverages; 16%
Cheese & Grocery; 9%

Snacks; 75%

$ 34 Billion net revenues in

POWER BRANDS
Mondelezs Power Brands, which represent almost 60 percent of
total net revenues

FINANCIALS

Organic Net Reveue

Year 2014

Reported Net
Revenues

Organic Net
vs PY Revenue
Growth

Latin America
$5,153
-4.30%
15.10%
Asia Pacific
4,605
-7
-2.8
Eastern Europe,
3,638
-7.1
6.5
Middle East & Africa
Europe
13,912
-1
-1
North America
6,936
-0.8
0.8
Mondelz International
$34,244
-3.00%
2.40%
* All figures for Reported Net Revenue are in million dollars

Operating Income and Diluted EPS

Reported
Gross Profit
Gross Profit Margin
Operating Income
Operating Income Margin
Net Earnings7
Diluted EPS
* Values in $ is in millions

FY (2014)
$12,597
36.80%
$3,242
9.50%
$2,184
$1.28

vs PY (2013)
-3.90%
(0.3)pp
-18.40%
(1.7)pp
-44.20%
-41.60%

Power
Brand
Growth
14.50%
-2.2
11.3
0.5
2.2
4.10%

MARKET SHARE
BISCUIT
S
COMPANY NAME

SEGMENTNAME

Mondelez
International, Inc.

Biscuits

OFTOT. MARKETSH
REV.
ARE

34.80%

11.05%

47.34%
29.21%
33.16%
100%
60.95%
17.43%
71.99%

7.51%
2.27%
2.58%
8.39%
10.85%
1.62%
3.13%

CONAGRA FOODS, INC.

CAMPBELL SOUP CO.
CAMPBELL SOUP CO.
Dean Foods Company
GENERAL MILLS, INC.
HORMEL FOODS CORP.
Hillshire Brands Company
HERSHEY FOODS
CORPORATION

Total Consumer Foods

Biscuits
U.S. Simple Meals
Total
U.S. Retail
Grocery Products
North American Retail
Total

100%

7.93%

Kellogg Company

Total

100%

14.54%

Kellogg Company
Kellogg Company

U.S. Morning Foods &

Kashi
U.S. Snacks

21.82%
24.02%

3.17%
3.49%

Frito-Lay North

MARKET SHARE
BEVERAGE
S
COMPANY NAME
Mondelez
International, Inc.
CAMPBELL SOUP CO.
Hillshire Brands
Company
Kraft
Foods&
Inc.
CHEESE

GROCERY

SEGMENTNAM OFTOT.R MARKETSH

E
EV.
ARE
Beverages
U.S. Beverages

15.31%
9.84%

57.20%
9%

Coffee& Tea
Beverages

16.13%

33.80%

COMPANY NAME
Mondelez
International, Inc.

SEGMENTNAM OFTOT.R MARKETSH

E
EV.
ARE
Cheese &
Grocery
8.23%
17.22%

Dean Foods Company

Dairy Group

Kraft Foods Inc.

Cheese

100%

55.28%

23.44%

27.50%

VOLUME/REVENUE OF PRODUCTS
Our segment net revenues and earnings

During 2014, our segments contributed to our net

revenues in these product categories as follows:

VOLUME/REVENUE OF PRODUCTS
Within our product categories, the classes of products
that contributed 10% or more to consolidated net
revenues were:

FUTURE PLANS

FUTURE PLANS

FUTURE PLANS

FUTURE PLANS

FUTURE PLANS
Stepping up Productivity
Delivery

COMMENTS ON PAST GROWTH &

STRATEGIES

COMMENTS ON PAST GROWTH &

STRATEGIES

COMMENTS ON PAST GROWTH &

STRATEGIES

SUGGESTIONS FOR FUTURE GROWTH

PLANS

Market Opportunity
Presently, Asia Pacific region accounts for 13.5% of Net
Revenues.
Need to establish a stronger base in India & China

Marketing Strategy
Company should look for ideas to harness smart phones for
in-store marketing, impulse purchases and out of store
applications. Ex: Mobiles futures platform can be utilized

Supply chain network

Supply chain is still very fragmented due to disinvestment of
Kraft foods

THANK YOU