Creativity & Innovation

Kick-Of f
 Creativity
•
•
• Creativity is
– An ability
– An attitude
– A process
 Creative Methods
•
• Evolution
• Synthesis
• Revolution
• Reapplication
• Changing direction
•
 Innovation
• Innovation is the process and outcome of creating
something new, which is also of value.
•
• Innovation = Invention
• +
• exploitation
•
 Creativity Vs Innovation
•
Creativity Innovation
Ability to think new things Innovation is doing new
things
•
Used in psychology and Used in business and
social sciences industry
General ability Specific area of performance

May be devoid of application Always has a goal

purpose
Emphasis on process Emphasis on product
Mostly cognitive Cognitive, affective and
skill-based
 Propellants of C&I
•

• Curiosity
•

• “I was once attempting to repair something, without

apparent success, when an onlooker asked testily,
"Do you know what you're doing?" I replied calmly,
"No, that's why I'm doing it."
•

•
•

• Challenge
•

•
• Constructive Discontent
•

•“This is an excellent
•solution, but I wonder

•if there isn't another

•solution that works even

•better (or costs less, etc).”

•
A belief that most problems can be solved –
•

Optimistic
•

The ability to suspend judgment and

•

criticism
•
 • Seeing the good in the bad
•
 • Problems lead to improvements
•

•
 Overheard conversations …
• Creative Person : "I like to put water in my orange juice
so it's less sweet."
Ordinary Person : "You're weird, you know?"
•
• Ordinary Person : "What are you doing?"
Creative Person : "We're painting our mailbox."
Ordinary Person : "You're crazy."
•
• Creative Person : "Why don't we add a little garlic?"
Ordinary Person : "Because the recipe doesn't call for
garlic."
•
• Ordinary Person : "Why are you going this way? It's longer."

Creative Person : "Because I like the drive."

Ordinary Person : "Did anyone ever tell you you're
strange?"
 Retardants of C&I
Oh no, a problem…
•

“The reaction to a problem is often a bigger

•

problem than the problem itself”

It can’t be done..!
•

“By assuming that problem cannot be

•

solved, a person gives the problem a

power or strength it didn't have
before”
What will people think?
•

•
Creative answers are complex
•

technologically
•

•
•

•Every problem has only

•one solution

•
•

I might fail…!
•

•
02

“There is virtually no problem you cannot solve,

•

no goal you cannot achieve, if you know how

to apply the creative powers of your mind, like
a laser beam, to cut through every difficulty in
your life and your work.”
 Intelligence

Synthetic Intelligence : The ability to combine existing information

in a new way.
Analytic Intelligence : The ability to distinguish between new
ideas that have potential,
that are not worth further
Practical Intelligence : The ability to sell one's ideas to funding
agencies, managers, editors
 Knowledge

Ability to recognize what is genuinely new

“Reinventing the wheel”
Too much knowledge might block creativity
- why a new idea is not worth pursuing and by
encouraging a person to be rigid in their
thinking.
Thinking Style

Creative people question conventional

wisdom
Creative people question common
assumptions
and rules
 This style brings creative people into
conflict with
society around them
 Personality

Creative people take the risk to

defy
conventional wisdom
Creative people have the courage
to
persist
Most people are too timid to be
really
creative
 Motivation

Two types of motivation

- Intrinsic and extrinsic
Creative people genuinely enjoy
their work
There are a number of extrinsic
motivators: money, promotions,
prizes,
praise, fame, etc.
In highly creative people, extrinsic
motivators appear to be less
important
than intrinsic motivators.
 Environment

A creative individual who could flourish in

one
environment can become a routine,
ordinary worker
in another environment.
 Creative activities can be accomplished in
one's
personal time 
A favourable environment is not necessary
for
creativity
Theory of Creativity
 Turning Problems into Innovation
Challenges

• Why Is This a Problem

• Why is that we are not selling
enough of our products .
•
• Why Has This Occurred
• “Why has it occurred that you are
not selling enough of your products ?”
•
• How Urgent Is the Problem
•
• What Are Your Competitors Doing About This Problem
•
• Putting It All Together
•
02

02
What if innovation
turns negative ???
0 Creativity At Workplace

2
“ I have not failed , I ’ ve just found
10 , 000 ways that won ’ t work ”.
- Edison

ü
Ø
How business leaders can fosters
creativity
•Optimum Challenging Environment

•A climate of trust and mutual commitment

•Freedom In Process enhancing

•Work Group feature

•Supervisory Encouragement

•Organizational Support
 Optimum Challenging Environment
Not much to feel Overstretched Not little to feel bored
Trust and Mutual Commitment
 Freedom In Process Enhancing

•Clearly Specify The End

Goal but give freedom in
Selection of process
•
•
•Enhances sense of ownership
•
•
•
•
•
 Supervisory Encouragement

•Freely and generously

recognize creative work
•
•Don’t always be on the
Criticism side
 Work Group feature

Managers should know their Group member very well

Organizational Support
How Individuals can foster creativity
•Clarity around goals ,objectives, roles and responsibilities
•
•Creative problem solving processes, tools and techniques
•
•Work as a team
•
•Work under a Proper leadership
•
•Have no pressure (pressure, workload pressure, and high
expectations)
•
•intrinsically & extrinsically motivated.
0
Clarity around goals , objectives , roles
and responsibilities

2
0 Strategic Innovation in Business

As a motivation technique (usually called Innovation Time Off),

all Google engineers are encouraged to spend 20% of their work
time (one day per week) on projects that interest them.
•Some of Google's newer services, such as Gmail , Google
News, Orkut, and AdSense originated from these
independent endeavors.
•According to analysis their 50 % of the new product
launches from this 20% time off.
•
 Value of Innovation in Business

•Creation of new markets

•Reduced Costs
•Increased Efficiency
•Reduced Energy Consumption
•Reduced environmental damage
•And many more...
0 Determinants of Organizational
Innovation
2.
Organizational Climate Leadership Style

Organisational Innovation

Resources & Skills

Organizational Culture

Structure & Systems

 Mechanism of Innovation

.
Clarify Ideate Develop Implement
 Foresight Preferences

Clarifier
Diagnostic
Developer
Thinking Evaluative
Ideator Thinking

Visionary
Implementer
Thinking Tactical
Thinking
 Impact of the Work Environment
Innovation within the organization
depends upon :

. •
•Organizational Motivation
•Resources
•Management Practices
•Expertise
•Creativity Skills
•Intrinsic Motivation
•
•
0 Know when to innovate

2
Innovation should be done only when

•The potential benefits are useful enough

•There are permissible means to innovate

•The risks involved are tolerable

 Know when to innovate
0
2
0 Different types of Innovation

2
•Disruptive Innovation
•Application Innovation
•Marketing Innovation
•Experiential Innovation

•
•
•
•
•
•
•
•
0 Marketing innovation
2
Vodafone

Vodafone has its creative way

of marketing to attract users.
0 Marketing innovation

2
0 Experiential innovation

2
•Done to improve customer’s experience

•Makes some superficial changes in the

product

•Adding delight, greater satisfaction,

or reassurance
0 Experiential innovation

2
Rate Your
Creativity
 Results

90 and above Highly Creative

75 - 90 Fairly Creative

Below 50 Pretty
conventional
In - Depth Analysis
In - Depth Analysis