A STUDY ON ROLE OF EFFECTIVE

COMMUNICATION IN THE SUCCESS OF DLF AS A

HOUSEHOLD NAME IN PROPERTY DEVELOPMENT

Submitted to:

Mrs. Shriemi Srivastava

Prepared by:

Dhaval Modi (8NBSU012)

Shreyash Doshi (8NBSU004)
Vatsal Pastagiya (8NBSU039)
 Objectives
Introduction of DLF
Vision & Mission
Product
How to communicate with people?
Awards
Future planning
Summary
 Logo

•The pyramid symbol and the mission line

'Building India’ is collectively
referred to as the DLF Logo.

DLF
BUILDING INDIA
 Introduction
 The company's business was
founded by late Mr.
Raghvendra Singh and
the promoter of DLF
Limited, Mr. K.P.
Singh in March 16, 1946.
•

 Registered Office:
Gurgaon 122 002,
Haryana, India
•

 Corporate Office: New

Delhi 110 001, India
•
 Cont…
 Thereafter, DLF United Limited merged with DLF
Limited, then known as American Universal Electric
(India) Limited, with effect from October 1, 1978.
•

 The merged entity was renamed as 'DLF Universal

Electric Limited' with effect from June 18, 1980.


 In line with its current expansion plans, DLF has over

751 million sq. ft. of development across its businesses,
including developed, on-going and planned projects.


 This land bank is spread over 32 cities, mostly in metros

and key urban areas across India.
 Vision & Mission
 DLF Vision: To contribute
significantly to building the
new India and become the
world’s most valuable real
estate company.
•

 DLF Mission: To build world-

class real-estate concepts
across six business lines with
the highest standards of
professionalism, ethics,
quality and customer service.
 Product
Projects Apartments
Properties Malls
Flats Golf Club
Communicate with people
Mega Projects
Household facilities
Banner & Hoardings
DLF & IPL Cricket
 Mega Projects
DLF City
DLF City is spread over 3,000 acres in Gurgaon and is an integrated
township, which includes residential, commercial and retail
properties in a modern city infrastructure with schools, hospitals,
hotels, shopping malls, prestigious DLF Golf and Country Club with
night golfing facilities.
 Household facilities
 Type I
• (2 BHK 2 Toilet ; area
around 1200 sft )
 Type II
• (3 BHK 2 Toilet ; area
around 1480 sft )
 Type III
• (3 BHK 3 Toilet ; area
around 1680 sft )
 Type IV
• (3 BHK 3 Toilet ;area
around 1980 sft )
 Each block will have 3 lifts
including 1 with stretcher
duty.
 Terrace Garden, Balcony, gym,
swimming pool, theatre, etc.
Banner & Hoardings
DLF & IPL Cricket
Awards
Complete Projects
 Future Planning
Some of the upcoming DLF Projects in
India are:
• DLF Town Square in New Delhi
• DLF Savitri in New Delhi
• DLF Andheri in Mumbai
• DLF Hyderabad
• DLF Ludhiana
• DLF Chennai
 Summary

•
Sixty years on and DLF continues to
be a dynamic and vibrant entity
that has constantly striven to stay
ahead through a combination of
quality, excellence, innovation and
technology.
Thank You