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Introduction to Management

Accounting

2007 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton

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tice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burg

Introduction to Management
Accounting
Chapter 1

Managerial
Managerial
Accounting,
Accounting, the
the
Business
Business
Organization,
Organization, and
and
Professional
Professional

2007 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton

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tice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burg

Learning
Objective 1

Users of Accounting
Information

Management
Accounting
Internal managers

Financial
Accounting

External Users

Investors:
Stockholders
Creditors:
Day-to-day operating decisions
Suppliers
Long-range strategic decisions
Bankers
Government Authorities

2007 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton

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tice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burg

Decision Making
Scorekeeping:
Evaluate
Organizational
Performance

Attention Directing:
Compare Actual
Results to Expected

Problem
Solving:
Assess
Possible
2007 Prentice Hall Business Publishing, Introduction to Management Accounting
14/e, Horngren/Sundem/Stratton
Courses
of
Action

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tice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burg

Accounting Information System


Process of gathering, organizing, and
Communicating financial information

Financial
Statemen
ts
2007 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton

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tice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burg

Influences on Accounting Systems


Generally accepted accounting principles (GAAP)
Foreign Corrupt Practices Act
Internal controls
Internal auditors

Sarbanes-Oxley Act

Management audits

2007 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton

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tice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burg

Learning
Objective 2

Sarbanes-Oxley Act
In 2002, the Sarbanes-Oxley Act required
chief executive officers to sign a
statement verifying the accuracy of
the companys financial statements.

External auditors must examine and report


on the companys internal control system.
2007 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton

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tice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burg

Ethics
Reliability
Trust

Integrity

No regulation can be as effective in


ensuring reliability as high ethical
standards of accountants.
2007 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton

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tice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burg

Service and Nonprofit Organizations


Service
organizations
Accounting firms
Law firms
Real estate firms
Banks
Hotels

Nonprofit
organizations
Hospitals
Schools
Libraries
Museums
Government agencies

2007 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton

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tice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burg

Learning
Objective 3

Cost-Benefit and Behavioral


Considerations

Cost-benefit
balance

Behavioral
implications
The system must provide
accurate, timely budgets and
performance reports in a form
useful to managers.

Weigh estimated
costs against
probable benefits.

Managers must use accounting


reports, or the reports
create no benefits.

2007 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton

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ice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgs

Decision Making
Decision making: the purposeful choice
from among a set of alternative courses
of action designed to achieve some objective.

Planning: Setting
Control:
objectives and
Implementing plans
outlining how the
and using feedback
objectives will be
to evaluate the
obtained.
attainment of
2007 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton
objectives.

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ice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgs

Learning
Objective 4

The Nature of Planning and


Controlling

Corrections and revisions of plans and actions

Management
Process
Planning
Planning
Increase
Increase
Profitability
Profitability
Control
Control
Actions
Actions
Evaluations
Evaluations

Internal Accounting
System
Budgets,
Budgets,
Special
Special
Reports
Reports

Accounting
Accounting
System
System
Performance
Performance
Reports
Reports

Other
information
systemsCustomer

Customer
surveys
surveys
Competitor
Competitor
analysis
analysis
Advertising
Advertising
impact
impact
New
New items
items
report
report

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ice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgs

Budget and Performance Reports


Budget: quantitative expression of a plan of action

Performance reports:
compare actual results with budgeted amounts
provide feedback by comparing results with plan
highlight variances

Variances: deviations from plans


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ice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgs

Performance Reports
Mayfair Starbucks Store, March 31, 20X7
Sales
Less:
Ingredients
Store labor
Other labor
Utilities, etc.
Total expenses
Operating income

Budget
$50,000

Actual
Variance
$50,000

22,000
12,000
6,000
4,500
$44,500
$ 5,500

24,500
11,600
6,050
4,500
$46,650
$ 3,350

$2,500
400 F
50 U
0
$2,150 U
$2,150 U

U= Unfavorable actual exceeds budget


2007
Hall Business
Publishing,
Introduction
to Management
14/e, Horngren/Sundem/Stratton
F Prentice
Favorable
actual
is less
than Accounting
budget.

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ice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgs

Product Life Cycle


Product life cycle refers to the various
stages through which a product passes.
No Sales
Product

Sales Growth

Developme Introduction to
nt Market

Low sales No
sales
Stable Sales Level
Phase-out
Mature Market
Product

2007 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton

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ice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgs

Econ. Can Help Explain Life-Cycle:


1. Returns to Scale in Production (the Cost
Side)
a. U-Shaped Average Cost Curve
b. Demand can cut Average Cost at
Decreasing or Increasing Average Costs
2. Network Returns to Scale in Demand
a. User-Networks Build Value
b. Learning Curves and Lock-In
c. Microsoft Case (see articles by Paul
Krugman and Brian Arthur)
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ice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgs

The Value Chain

Service
Service

Research
Research
and
and
Development
Development

Product
Product
And
And
Service
Service
Process
Process
Design
Design

Customer
Customer
Focus
Focus

Distribution
Distribution

Production
Production
Marketing
Marketing

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ice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgs

Learning
Objective 5

Management Accountants
Role as
Internal Consultant

Collects
and compiles
information

Prepares
standardized
reports

Internal
Consultant
Interprets and
Analyzes information

Is Involved
In decision making

Management

2007 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton

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ice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgs

Organizational Authority and


Responsibility
Line managers:
directly involved with
making and selling
products or services.

Staff managers: Advisory


Support line managers.

Cross-functional teams: Found in


modern, flatter organizations;
Functional areas work together
In decision making process.
2007 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton

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ice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgs

Learning
Objective 6

Accounting Function
Chief
Chief Financial
Financial Officer
Officer (CFO)
(CFO)

Controller
Controller Functions
Functions
Planning for control
Planning for control

Reporting and interpreting


Reporting and interpreting
Evaluating and consulting

Treasurer
Treasurer
Functions
Functions
Provision of capital
Provision of capital
Investor relations

Investor relations
Short-term financing
Short-term financing
Evaluating and consulting
Banking and custody
Tax administration
Banking and custody
Tax administration
Credits and collections
Government reporting
Credits and collections
Government reporting
Investments
Protection of assets
Investments
Protection of assets
2007 Prentice
Hall Business Publishing, Introduction to Management
Accounting 14/e, Horngren/Sundem/Stratton
Risk
Economic
Riskmanagement
management(insurance)
(insurance)
Economicappraisal
appraisal

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ice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgs

Learning
Objective 7

Career Opportunities in Management


Accounting
The Certified Management Accountant (CMA)

CMAs must pass a four-part examination:


1. Business Analysis
2. Management accounting and reporting
3. Strategic Management, and
4. Business Applications.

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ice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgs

Learning
Objective 8

Management Accounting Change


Drivers
Shift from a manufacturing-based
to a service-based economy
Increased global competition
Advances in technology
Changes in business processes

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ice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgs

Major Influences on Management


Accounting
Advances in technology:
E-commerce
Enterprise resource planning (ERP)

Business process reengineering:


Just-in-time (JIT) philosophy
Lean manufacturing
Computer-integrated manufacturing
Six sigma
2007 Prentice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton

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ice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgs

Learning
Objective 9

Standards of Ethical Conduct

The
The Institute
Institute of
of Management
Management Accountants
Accountants (IMA)
(IMA)
Statement
Statement of
of Ethical
Ethical Professional
Professional Practice
Practice for
for
Management
Management Accounting
Accounting Members
Members
Requires
Requires members
members to
to adhere
adhere
to
to aa code
code of
of conduct
conduct regarding:
regarding:
Competence,
Competence,
Confidentiality,
Confidentiality,
Integrity,
Integrity, and
and
Credibility.
Credibility.
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ice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgs

Ethical Dilemmas
Managers must choose an alternative and there
are:
Significant value conflicts among differing
interests.
Real alternatives that are all justifiable, and
Significant consequences on stakeholders in
the situation.

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ice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgs

Unethical Behavior Temptations

Emphasis on short-term results:


Pressure to meet expected profit
numbers.
2. Ignoring the small stuff:
Large misdeeds often result from many
small ones.
3. Economic cycles:
A downturn market can reveal what an upturn market
conceals.
Vigilance in all stages of economic markets maintains high
ethical standards.
4. Accounting
rules
Avoid creative interpretations of the rules.
Practice full and fair disclosure to convey companys performan
1.

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The End

End of Chapter 1

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ice Hall Business Publishing, Introduction to Management Accounting 14/e, Horngren/Sundem/Stratton/Schatzberg/Burgs

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