D H E E R A J S R I N AT H
131GCMA035
RVIM
Introduction
Oral health
State of being free from diseases and disorders that affect the oral cavity
Oral healthcare
The practice of keeping themouthand teeth clean to
preventdentalproblems
Introduction
Brand loyalty
Conscious or unconscious decision, expressed through
intention or behaviour, to repurchase a brand continually
Factors:
Customers' Perceived Value
Brand Trust
Customers'Satisfaction
Product features and quality
Sales Promotion or Advertisements
Price
Objectives
To understand about different products of oral healthcare
To find factors influencing brand loyalty
To find whether the customer is brand loyal
To analyse different brands and the customers loyal to
them
Statement of problem
Oral care is part of daily routine
Many alternatives available for oral care
Because of this it is necessary for the companies that sell
oral care products to retain customers.
This study looks into what affects the customer loyalty
Methodology
Type of research
Descriptive
Sampling
Convenient sampling
Data collection
Questionnaire
Analysis
Tabulations are done based on the responses to the
questionnaire.
Based on the values of the tabulation percentages will be
calculated.
The results are further analysed and represented through
charts and graphs.
MS Excel used to analyze data
Findings
All the respondents use toothpaste and toothbrush
Majority of the users of toothpaste and toothbrush have been using
the same brand for the past 3 years
Most of the users of oral care products are satisfied with the products
90% of the respondents think brand image can influence buying
behaviour.
Around 40% of the respondents have tried a different brand recently
and around half of them switched back to their previous brand.
Findings
40% of the respondents will switch if a good promotional
scheme is provided
Family is the biggest influencer on brand preference
Advertising plays an important role
Television is the most influential mode of advertisement
58% have brought a particular brand because of the
advertisement
Suggestions
Promote new products like whitening products as its
limited mostly to use of toothbrush and toothpaste
Indian companies need to increase Competition
Increase the number of loyal customers
Efficient supply chain
Conclusion
Oral care still a long way to go
Dominated by MNCs like Colgate and HUL(Pepsodent &
Close-Up)
Tendency to shift if preferred brand not available
Most customers are brand loyal unless availability or price
influences
Thank You