Tribe

sGroup 6

OUTLINE
Tighten the
tribe

Organizatio
ns vs.
factories

Whats a Tribe??
A group of people
Connected to one another
Connected to a leader
Connected to an idea

Requirements of a Tribe
A shared interest
A way to communicate

Joel Spolsky Runs a small software

company

Passion- Talking about how a small software

company is run

Writes blogs and books

Extremely famous amongst software

programmers, has created tribe

Are Tribes Local?

Certainly not. Internet has removed all communication barriers
Facebook, Ning, Meetup, Twitter, Squidoo, Basecamp new
channels of communication

Jacqueline Novogratz Founder, Acumen

Fund (Involving 20 countries)

Inspiring entrepreneurs to create

products/services to enrich people

Has a tribe of donors, employees,

entrepreneurs and supporters

The Opportunity and Belief

The Realizations

OUTCOMES

LEADING FROM THE BOTTOM

Elon Musk
Steve Jobs

Thomas
Barnett

What does it take?

Crowd vs.
Tribe
Crowd is tribe
without leader.
There is no
communication
within crowd.
Most companies
target crowd.
Smart companies
target tribe

What Market Wants?

Market dont want
boring, they want
remarkability, novelty
and style
Market is bored with
yesterday and want
tomorrow
Good enough was
past, today it has to
be great enough

Average is
Mediocre
Average is good in stable
environment
The motto is to build reliability,
predictability, cut cost and make
profit
Traditional marketer: standard
product for standard market
Average is mediocre for tribes
and is boring
No difference between average
and mediocre
Average is taken for granted

Do you have Fans?

Someone who care deeply

about you and your work
An artist need only thousand
true fans
Thousand is enough because
they form a tribe
Dont look for numbers, look
for fans with depth of
commitment
Hard to find and precious,
need generosity and bravery

Twitter and Trust

The Status Quo
Twitter build trust, slowly,
provide true fans
Consistent touch with
tribe
Tighten the relationship
with followers

Winners break status quo

Inspire others to change the rules
=> Thrive
Changing status quo =>opportunity
to be remarkable

Initiative = Happiness

Innovation is rewarded
Creativity is fun
Doing such work is engaging
Making successful things=> Great way
to spend time

Crowbars
A Simple Example

Scott Beale=> Innovator,

Leader and hence Impresario
Walked into deserted bar after
waiting for long to enter into
Google party
Tweeted about being in
designated place
Scores of people came
Deserted bar => Line at the
door
People follow you if you earn
respect and permission of tribe

A Brief History of The Factory

The Beginning
Factories are efficient
Good way to make profit
Measurable output, reduced
cost
Stability and absence of
responsibility
Government job in India: no
surprises and stable pay
NO motivation to make a
difference

The End
Companies lost growth =>
Factory worker lost jobs
Absence of responsibility =>
illusion of deniability
Reap benefits => Imagine and
provide insights
Control what you do =>
Authority over own time and
efforts
Cant achieve it in factory

Organizations vs. Factories

The F Word

Fear => Reason why

not all does
innovation
Will to make ideas
happen is missing
Winning idea is the
one with most
fearless heretic mind
behind it

Fight Your Fear

Fear is emotion => Very strong
We are eagerly waiting to see an
fearless fail
If you want to do something =>
Make clear that world needs change
Everything is ready for change =>
only fear is holding you back

In hierarchy, every employee

tend to rise to his level of
incompetence
Promoted until ends up in job
that one cant handle
Cant handle because one gets
paralysed with fear

It All Falls Apart If ->

The one who is leading is fearful
Many entrepreneur fail just because
of this

The Peter Principle

Revisited

The IDEA Which Wins

Fear of Failure is Overrated

It is an excuse
Organization bear failure and not you
We choose not be remarkable because we are worried about criticism
When others are criticized, we believe that same will happen to us
Constructive criticism is terrible, no one challenges it
Criticism is a proof that you are not boring
Weigh in the bad feeling of criticism and benefits from doing remarkable and
decide
Find what can you create that critics with criticize because they are meant to

The Cult of
Heretic
Engaged, passionate and more
powerful than everyone else
They challenge status quo
They believe

The Way to Lead!

There is no right way
Understand what is authentic
leadership
Understand how to create a tribe
Connect and inspire, DONT
manage

Why They Exist?

Not for getting their statue
built
They exist to help the tribe
Great leaders dont want
attention BUT
they use it..
To lead the tribe and not take
from tribe!!

Tighten the Tribe

Dont be tempted to make tribe bigger
A tribe which communicate quickly is the one
which thrives

How to Tighten the Tribe?

Leadership is Scarce
Because not many are willing
to go through discomfort
required to lead
Discomfort come from:
Standing in front of strangers
Proposing an idea which might
fail
Challenging the status quo
Resisting the urge to settle

If there discomfort, leader is

required there
If you are feeling discomfort,
you are not reaching the
leadership potential

Followers
Lean in, Back Off But
Dont do Nothing

Group creates a vacuum where everyone

is waiting for something to happen
Figure out how to step into vacuum and
create motion
Those who dont do anything are afraid
of something thats not out there
Sometimes its good to set stage and step
back
Backing off is not doing nothing, it is
finding right time to step in
Doing nothing means hiding
Leadership is a choice of not doing
nothing
Participating isnt Leading

CASE STUDIES
CrossFit.com
Tribe of slightly crazy fitness fanatics
Get engaged in timed competitions on
websites
Runs certification courses to recruit new
members, coordinated by Central
website

Foundation
laid by : Greg
Glassman

Built the tribe from

scratch
Pushes the tribe to
their limit every day
Creates a friendly
environment among
the people

CrossFit Tribe is STRONG and GETTING

STRONGER!!

Patientslikeme.com
Leaderless tribe
Builds an ever growing database of real
world data
People support one another with
enthusiasm and comfort

Different
type of
leadership :

Founders were
Leaders in a different
way
Gave the tribe the
tools to communicate
with each other
Made the tribe
tighter

Leaning in or backing off, but NOT

DOING NOTHING!!

CURIOSITY
A Fundamentalist is a person
who considers whether a fact is
acceptable to his religion before
exploring it

A Curious person explores first

and then considers whether or
not to accept the ramifications

THE PLURALITY MYTH

You dont need a plurality or a
majority of people following
you

YOU GET TO CHOOSE THE

TRIBE YOU LEAD !!

Al Gore led a tribe

whom they didnt
even know.
He stated his
message and
people followed
him.

THE SCHOOLTEACHER EXPERIMENT

The Virtuous Cycle vs. the Exclusive Tribe

The Balloon Factory And The Unicorn

Employees are afraid of change in their environment.
They are persistent and resistant.
The balloon factory represents the STATUS QUO.
And the unicorn represents the LEADER who can disrupt the
normal flow of work at the factory, because they want to create
change.

Leaders are
Generous
Click icon to add picture

Leaders dont look for

monetary benefits or
status, instead they get
their compensation from
watching the tribe
THRIVE!!
Leaders lead the
tribe because of
what they feel
they can do for
the tribe,
not because of
what the tribe can
do

Dont forget the big mac and the microwave

oven.
Break the
rules and
invent a new
sandwich !!

The status quo is more

threatened than ever..
Change the rules before
someone else does!!

Understand the
leverage available ,
go ahead and change
things

CLIMBING ROCKS..
You dont need to risk
your fingers on a
rock
Instead, you need to
have a persistent
vision to make
change happen.
You will realize that
impossible things
arent impossible any
longer !!

WHO SETTLES ???

Fear, Faith And Religion

Faith is critical to all innovation. Without faith,

its suicidal to be a leader.
Religion, on the other hand, represents a strict
set of rules and encourages us to fit in, not to
stand out.

Religion Works Great When It

Amplifies Faith
Religion reinforces the STATUS
QUO, often at the expense of
faith!!
Religion gives our faith a little
support when it needs it, its a
SORT OF MANTRA, a subtle, but
consistent reminder that belief
is okay, and that faith is the way
to get where youre going.

Challenge religion and people wonder

if youre challenging their faith
Faith & Religion
Religion and faith
go together!!!
Religion
reinforces faith
and we cant
succeed without
it

Faith is the cornerstone of humanity, we

cant live without it
while religion is just a set of invented
protocols, rules to live by
Successful heretics create their own
religions
You can recognize the need for faith in
your idea, you can find the tribe you
need to support you, and
YES!! You can create a new religion
around your faith !!

Click icon to add picture

Over-the-top
Underdog
Bravery

Leadership involves thinking and

acting like the underdogThats
because leaders work to change
things.
If youre not over the top,
youre not going to have any
chance at all of making things
happen!!

THE EASIEST
THING
Easiest thing is : To
react
Second easiest thing is
: To respond

But the
Hardest
thing is : To
initiate

The Difference between Things that happen to You and

Things you do

Sometimes, it makes more

sense to take the follow.
Leading when you dont know where
to go, when you dont have the
commitment or the passion, or worse
of all, when you cant overcome your
fear---- that sort of leading is worse
than none at all.

Leaders dont have

things happen to
Them. THEY DO
THINGS!!

The Age of Heretics

When you DO things in the corporate world,
you may end up demoted, fired, disgraced and unhappy
Art Kleiners above said book talks about many such people
But the world belongs to such Heretics
Leaders go first and create changes
Over and over everyone is wrong if you
believe that , then you are not everyone
Then you are right
We will see how

Why music industry fell into a

crisis
It never had the
heretics they
needed
They forgot to
embrace their tribe

So the best time to change your business model

is when you have momentum
Dont panic if the new business model is not as
clean as the old one
It is not about great ideas
It is about taking initiatives and making things
happen

Sheepwalking
Hiring and raising obedient people and giving them brain-dead
jobs
And enough fear to keep them in line
All such organizations give jobs where they are managed by fear
They use fear as a motivation

How to stop this?

How to solve Sheepwalking

Step
One
Step
Two
Step
Three

Give the problem a name,

Sheepwalking
That is done

Realization that you can stop

Sheepwalking

Comes from anyone who teaches or

hires.
That is to cherish and reward nonsheep behavior

Your Micromovement 5 things to do

Publish a manifesto
Make it easy for your followers to connect with
you
Make it easy for your followers to connect with
one another
Realize money is not the point of a movement

Track your progress

Your Micromovement 6
Principles
Transparency really is your only option

Your movement needs to be bigger than you

Movements that grow, thrive

Movements are made most clear when compared to status
quo
Exclude outsiders
Tearing others down is never helpful to a movement as building
your followers up

Every Tribe is a media channel

They are most effective media channel ever
They dont do what you want, they do what
they want
That is why joining and leading a tribe is such
a powerful marketing investment

How to be wrong
Steve jobs was wrong about Apple III, the Next computer, wrong
about Newton
Insanely wrong
And the rest is neatly written down in history

Secret of leadership:
Do what you believe in
Paint a picture for the
future
Go there
People will follow

Reactionary Tribe
Intend to change the world?
Never concentrate on changing the worldview of the
majority
Opportunity is to carve out a new tribe
Yes it is OKAY to abandon the big, established Tribe

It is all a risk
Always
Thats not true actually
It is a certainty that it is a
risk

Initiative
Things that happen are rarely good, because they disturb the status
quo
Organizations that need innovation the most are the ones that do the
most to stop it
It is a paradox, once you realize it, it is a tremendous opportunity

The Posture of a leader

If you see my new product but dont buy it, thats my failure, not
yours
If you attend my presentation and you are bored, that is my fault not
yours

It might be tempting to blame others in your

tribe who are not working hard
But it is helpful to know that you have a
choice when you communicate

Switching tribes
People dont like to switch
To switch sides is to admit we made a mistake
If you want people to switch to your tribe , dont look for loyal
followers from another tribe
Dont start with the leader
Start with those at the borders and work your way in

Change almost never fails because its too early. It almost always
fail because its too late

The largest enemy of

change and leader is
Not yet

Understanding the trick

Leadership is very much an

art, one thats accomplished
only by people with authentic
generosity and a visceral
connection to their tribe

Managers Vs. Leaders

Managers
are
pessimists
because
they
have seen future
before and they
believe they have
already done it as
well as it can be
done

Leaders
have
hope

Writing songs that spread

Th
fo e
to r t ch
tr he he alle
w ibe lp le ng
th ha si yo ade e
at te ng ur r
is
so ver ,
ng fo
ta rm
ke
s

Do they care?

If they dont care

really and deeply care
then they cant
possibly lead

Elements of leadership
Leadership challenge the status quo

Leaders have an extraordinary amount of curiosity about the world they are trying to change

Leaders create a culture around and their goal and involve others in that culture

Leaders use charisma to attract and motivate followers

Leaders commit to a vision and make decisions based on that commitment

Leaders communicate their vision of the future

Leaders connect their followers to one another

Ronald Reagans secret

Value what you hear, and

then to make a decision even
it contradicts the very people
you are listening to

Commitment is the key

Employees who are
committed to change and
engaged in making things
happen are

happier and
more

productive

Hard is finding the faith to become a heretic

Hard is to lead a team

What is Hard?

Hard is breaking the rules

Hard is to push the innovation out the door into the

world

to play
a
differe
nt
game

We have obligation to

to
raise
the
bar
We have obligation to

We have obligation to

chang
e the
rules

Dont settle

We have obligation to

The obligation:

and to play
it
better
than
anyone has
any right to
believe
is
possible

Imagination
Leaders create things that didnt exist before

They do this by giving the tribe a vision of

something that could happen, but hasnt yet

Leadership is now like that. No

one gives you permission or
approval or a permit to lead. You
can just do it. The only one who
can say no is you

Every tribe is
different

Every leader is
different

The very nature

of leadership is
that youre not
doing whats
been done
before

If you were,
youd be
following, not
leading

Recap : Main Lessons from the

book

Believe
in what
you Do
Creat
e
Your
Own
Religi
on
No

Escape
Seek
Critic
ism

Create
a
Movem
ent
Failur
e
isnt
fatal

THANK YOU