Marketing of Services in
Majestic Park Plaza
Ludhiana.
Hotel Industry
“Atithi Devo Bhavha” (Guest is God) has
been one of practices of Indian Culture
since time immemorial.
In India “Atithi” is treated with warmth,
respect and give them best services as we
can.
In today’s scenario Hospitality sector is
second among all the fastest growing
sectors in India.
It would grow at 8% between 2010 to 2016.
These Days Tourism sector is also included
in the Hospitality sector
Continue…
Hotel industry depends largely upon the foreign
tourist arrivals further classified into business
travellers (around 65% of the total foreign
tourists) and leisure travellers.
The main factors contributing to the growth
included stable political & economic
conditions, boom in service industry,
infrastructure development, emphasis on
tourism by the central as well as state
governments and tax rationalization initiatives
to bring down the tax rates in line with the
international levels.
Top Players of Industry
Indian Hotels Company Ltd. (The Taj hotels,
Resorts& Palaces)
Oberoi Hotels (East India Hotels)
ITC Hotels
Hotel Leela Venture
Asian Hotels Ltd.
Sarovar Hotels and Resorts(Park Plaza and
Park Inn)
The industry is classified into
four segments:
5 Star
5 Star deluxe
Heritage Hotels
Budget Hotels
Majestic Park Plaza
Majestic Park Plaza is the first five star hotel in
Punjab. Majestic Park Plaza is franchise of
Sarovar Group of Hotels and Resorts. The hotel
with the perfect location and it is the ideal
venue for business travellers, tourists and for
hosting conferences, meetings, weddings and
other functions.
Sarovar group
Sarovar Hotels are the master franchisor for the Park Plaza
and the Park Inn hotel brands in India. The Majestic Park
Plaza is Franchise of Sarovar hotels and Resorts.
Banqueting Faclities:-
Darbar, Kohinoor,Firdaus,Diwan-e-Khas,
Price
Room Category SGL DBL
Executive Suite 8000 10,000
Club Room 12000 15000
Superior Rooms 4500 6000
LatalaSuite 35,000
q RACK RATES
q CVGR – Corporate Volume Guarantee Rate.
q ETVP – Executive Travel Volume Plan.
q GIT
q Majestic privilege Membership card
CARD USAGE DISCOUNT
(Average Spend in previous 3 months)
Up to Rs. 3999 10%
4000-7999 15%
8000-11999 20%
12000 and above 25%
q
Accommodation Benefits:- The Majestic Privilege
member will be entitled to a 20% discount on the rack
rate for accommodation booked by him/her during the
card validity. Rack rate means the published rate for a
room and does not include any discounts, packages or
promotions.