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Submitted to: Sachin Bhatnagar

Submitted by: Rahul Raj


Sana Khan
Vishakha Daga
Ashruta Singh
Anisha Modi

The Company
The Spykar story started way back in 1992, when Mr. Prasad
Pabrekar led by ambition ventured into fashion apparels and
accessories to make use of his vast repertoire of technical
knowledge in processing of denim garments.
He started the company with the firm belief that the best
investment for the Co. was Human Capital, starting with just a
handful, and slowly built up a company with over 150
employees. He gave them the best possible infrastructure to
work within, resulting in a strong & dedicated team.
SPYKAR products are available at over 500 MBOs across the
country, apart from the large format stores like Shopper's
Stop, Globus, Lifestyle, Pantaloons, Pyramids, etc. and at the
Exclusive Spykar Jeans outlet at Ahmedabad, Ghaziabad,
Hyderabad, Indore, Kolkata, Lucknow, Mumbai, Nasik, New
Delhi and Pune. Spykar jeans has almost over 150 Exclusive
brand outlets in India.

Journey
1992 - Proprietary concern set up to launch ready to wear garments.

1993 Emergence of Brand (Spykar)

1999 First exclusive Store in Hyderabad.

2003 - First Flag ship retail store in Phoenix Mall Mumbai.

2005 - Set up its own washing unit in Kharine , Navi Mumbai.

2006 - Set up an exclusive store in UK, London and 200 Stores in India.

Company Profile
Bring it on
Founded

1992 (Mumbai)

Industry

Retail

Sector

Private

Company Type

MNC

Products

Clothing and Fashion Accessory

Area Services

India and UK

Website

www.spykar.com

Vision of the Company


Vision

Deliver cutting edge fashion to


the Indian youth and become a
youth cult(ure).
Spykar is looking forward to
take its store count to 300 in
2015-16. Spykar also expects
to grow revenues by over 30
per cent for the fiscal year and
is looking to clock a revenue
upwards of Rs 250 crore.

Organizational Structure
In Multi Brand Outlets

Multi

Company

Brand
Outlets

Company
warehouse

Distributor

CNF

Organizational Structure
In Exclusive Brand Outlets:
Firstly, Products comes to the companys
corporate office i.e Sampling.

Secondly, Products goes to companys


warehouse i.e Stock/Inventory.

And finally it goes to the Franchisee stores


as per the demand of the product.

Product line

Product Range
Merchandise

Range

Denims (Male & Female)

2299 - 4899

Casual Shirts (Male)

1799 - 2299

T-shirts (Round neck)

999 1299

T-Shirts (Polo neck)

1199 - 1599

Casual Trousers

2299 - 2999

Stores in Patna
There are five stores in Patna:
C-148, Maurya complex, Patna-800001
Shop no. LB-3, Dumraon Place Frazer
road, Patna.
Spkyar Yellow Ticket Store 16/17, Radhe
krishna apt, Bhattacharya Road.
Shop no 4,Ground Floor, Harihar
Chambers, Boring road, Patna.
Spykar Yellow Ticket Store, kankarbagh
Main Road.
Store Visited: Maurya lok, Patna

Marketting and Promotions

Free Samples : Looking for key areas, pointing out targetted groups and giving
out free samples.

Spykar also presents a refreshed new attitude of strength, trends and utility in
its knitwear line, with an addition of a vast flat knit range to its existing range of
T-shirts.

Festival Offers

End of season sale

Future Plans
Expansion plans of the company is focusing on the
southern markets, followed by the central region.
Online Store: Spykar will come up with online
stores.
Spykar denims are targetting for 11,000
Retail outlets across 300 cities and 100
more EBOs by 2020.
Spykar is targetting to earn Rs 255 cr by March 2016, while
ambitiously chasing to have the turnover of Rs 1,000 cr by
2020. Whereas, Present turnover is Rs 200cr and till 2018
aiming to grow by 30 per cent annually.

References
www.spykar.com
www.Denimsandjeans.com
www.Company.monsterindia.com
www.google.com

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