Data Warehouse And Design

Submitted To

Submitted By

Prof.(Dr.) N.P.Singh
Management Information Systems

Abhisek Nayak
15PGPIM35
Akshay Kalia
15PGPIM15
Devasmita Mishra
15PGPIM13
Saurabh Karamchandani 15PGPIM41
Sneha Tripathi
15PGPIM24
Utakarsh Jayant
15PGPIM27

Why Data Warehousing

Enterprise data warehouse(EDW)- data warehouse is a system used forreportingand
data analysis.
Key Features

Subject Oriented
Integrated
Time-Variant
Non-Volatile

Applications

Information Processing
Analytical Processing
Data Mining

Dimensional Model
Helps to store data so that it is easy to retrieve it from the database
Design Model Steps
Choose the business process
Declare the grain
Identify the dimensions
Identify the fact
Benefits of Modeling

Understand ability
Query performance
Extensibility

CRM And Data Warehousing

Purpose of CRM

Understand, anticipate, manage the needs of an organisations current and potential

customers
CRM aims at creating value proposition for the customer
Creating insightful information from large sets of consumer data
Opportunity to expand businesses and improve customer satisfaction

Benefits of CRM
Effective Operations- Reduces costs
Increased customer satisfaction
Long term profitability and sustainability

Profitability And Architectures

Success Index Of Data Warehouses

Measures of Success

Return on Investment (ROI)

Data Warehouse users
Data Warehouse optimization
Project delivered on time
Project delivered within budget
Improved user satisfaction
Additional requests for functions and
data
Business performance-based
benchmarks

Measures of Failure

Funding Issues
Users unhappy with the quality of the
data
Users are unhappy with the query tools
Benefit to small percentage of users
Poor performance
Inability to expand the data warehouse
Data that is not integrated
ETL steps do not fit in the batch
window ETL

Vendors
Key Players
Leaders
Teradata
Oracle
IBM
Microsoft
SAP

Niche
HP
Players
MarkLogic
Exasol
Kognitio

Challengers
AmazonWeb
services
1010data
Cloudera
MapR
Technologies

Visionaries
Actian
Pivotal

Infrobright
Hitachi

Completeness of vision v/s ability to execute

Costing Models
Perpetual Model
Requires you to also pay an annual fee to receive the latest updates and access to
support
Consumption Model
Pay-per-Use SaaS Services-Separate cost is incurred for each user of a SaaS application
The Cocomo Model
Empirical model that was derived by collecting data from a large number of software
projects

Conclusion
Advantages of integration of CRM with Data Warehousing
Reduction in cost to acquire customers
Reduction in cost to sell
Reduction in cost to serve
Reduction in time to serve
Recommendations
Switching from databases to data warehouses highlights the benefits achieved in
businesses
Accounting for overhead or cost incurred in the transition from switching to data
warehouses
Break-even analysis can be performed to determine the average time taken

References
1.

Customer Relationship Management (CRM) and Corporate Renaissance by M.L Agarwal . Journal of Services
Research Volume 3, Number 2 (October

2.

http://sqlmag.com/database-administration/seven-steps-successful-data-warehouse-projects

3.

http://www2.sas.com/proceedings/sugi29/116-29.pdf

4.

http://docs.oracle.com/html/E10312_01/dm_concepts.htmData Mart Concepts

5.

http://datawarehouse4u.info/OLTP-vs-OLAP.htmlOLTP vs OLAP

6.

http://olap.com/category/bi-solutions/predictive-analyticsPredictive Analysis

7.

http://www.ewsolutions.com/resource-center/rwds_folder/rwds-archives/rwds-2000-01/data-warehousesuccess

8.

Building the Unstructured Data Warehouse: Architecture, Analysis, and Design, By Bill Inmon, Krish Krishnan

9.

Critical Success Factors for Data Warehouse Engineering, By Alan Perkins

10. http://learndataModelling.com/blog/dimensional-data-Modelling/
11. Building the Unstructured Data Warehouse: Architecture, Analysis, and Design, By Bill Inmon, Krish Krishnan
12. http://docs.oracle.com/html/E10312_01/dm_concepts.htmData Mart Concepts

Thank You