ULIN LIFE SDN BHD

COMPANYS PROFILE & CLIENTS

TRAINING - COACHING -

FACEBOOK.COM/TRAININGANDCOACHING TEL/FAX +603 7772 6002

SOCIAL
MEDIA
&
INTERNET
STRATEGY
FOR
ENTREPRENEUR

What is Your

Expectations

SOCIAL MEDIA

Automobile
Formal Letter

Television
Telephone

Personal Computer
Email & Text
Messaging

Tables &
Smartphone
Text & Social Media

Gen Y /

Tables &
Smartphone
Text & Social Media

Google Glass /
Nano Computing
/Driverless Car

Silent
Pre-1945

Boomers
1946-1964

Gen X
1965-1979

Millennials

1980-1993

Gen Z
2001-2013

Gen Alpha
2010 -2030

76+

66-69

< 50

22 - 36

15-18

<6

W W W .FACE BOO K.COM / CO ACHM E GAT

0
1
MALAYSIA 2014

31%

Internet use by AGE

33%
22%

13%
<18 yrs
GEN Z

18-24 yrs
GEN Y

25-35 yrs
GEN Y

> 35 yrs
GEN X

0
2
MALAYSIA 2014

Internet use by GENDER

71%
MALE

29%
FEMAL
E

W W W .FACE BOO K.COM / CO ACHM E GAT

0
3
MALAYSIA 2014

Internet use by EDUCATION

MOBILE INTERNET USER BASED

Graduate / Post Graduate

24%

Diploma / Undergraduate
Schooling up to 12 years
Uneducated

40%
27%

9%

W W W .FACE BOO K.COM / CO ACHM E GAT

0
4
MALAYSIA 2014

98% of Internet use on SOCIAL MEDIA

Any Social Network

Facebook

18 MILLION MALAYSIAN

Google+

LinkedI
n

95%

77%

Twitter
Instagram

98%

57%
40%
32%

W W W .FACE BOO K.COM / CO ACHM E GAT

% males/females who cite the following as 'major reasons'

why they use Facebook

me
n

wome
n
42
%

Sharing with many people at

once
Seeing photos / videos
Receiving updates and
comments
Seeing entertaining / funny
posts
Keeping up with news and
current events
Learning about ways to help
others
Receiving support form others
in your network
Getting feedback on content you
have

16
%
16
17
%
%

39
%
39
39
%
35 %
43
%
%
31
31
%
25 %
35
%
%
29
%

50
%
54
%

W W W .FACE BOO K.COM / CO ACHM E GAT

FACEBOOK worldwide

1.49 Billion Monthly Active User

1.19 Billion Mobile Monthly Active User
Source:http://newsroom.fb.com/company-info/

WWW.FACEBOOK.COM/COACHMEGAT

FACEBOOK in Malaysia

>10M
PEOPLE LOGIN
DAILY

>8.7M
LOGIN DAILY
ON MOBILEP

BUSINESS & COMMUNITY

80%

It costs 80% less to

retain a customer than
acquire a new one

95%

Increasing retention
rate by 5% can
increase profits by
95% over long-term

25%

Increased engagement
on community sites
can results in 25%
increased in revenue

the best way of learning about

anything is by doing

SOCIAL MEDIA SURVEY

01

05

09

02

06

10

03

07

11

04

08

12

Programme: New Entrepreneurship Foudation (NEF)

Module:Social Media and Internet Strategy
Date: 08 & 09 JAN 2014

Programme: Retail 200 - PKNS

Module:Social Media and Internet Strategy
Date: 28 JAN 2014

FINDINGS:

Facebook = 1. ICT and 2. Internet

Year 2013: Survey done by PAKARPC (www.facebook.com/thepakarpc)

THE REASON FOR HIGH FAILURE IN

THE STARTUP WORLD

1.
2.
3.
4.
5.

The Team
Communication Problem
The Product + Market Fit
The Resources Available
Validation

Source: Entrepreneurial Insight

SOCIAL MEDIA SURVEY

01

05

09

02

06

10

03

07

11

Alerts
04

08

12

6 COMMONSOCIAL MEDIA CATEGORY

Social Networks
Blog (Social Content)
Bookmarking Sites
Social News
Media Sharing
Microblogging

Find at least five (5) social media tools for each category

Social Media and Why Now?

W O RPopulation
L D S P U P U Land
A T I O Social
N
World
Media

the worlds pupulation is

7.2 Billion
1.96 Billion
Estimate number of Social Networking Users

NEARLY 20% of overall time spent

online is spent on Social Networking Sites

P O P U L AR S O C I A L M E D I A AP P L I C ATI O N S

FACEBOOK
1.5B

GOOGLE+
1B

TWITTER
645M

INSTAGRAM 4SQ
300M
45M

How About Companies in Malaysia?

Social Media Used in Companies

1,761,051

1,700,811

1,390, 976

1,305,416

1,152,616

Number of Facebook Fans in Malaysia

17,543, 528

15,319,998

11,974,742

7,580,325

6,164,806

Number of YouTube Viewers in Malaysia

901,434

284,379

171,805

119,354

67,452

Number of Twitter Follower in Malaysia

W W W .FACE BOO K.COM / CO ACHM E GAT

More Category

The 9 Social Media Game Plan

Step 1: Analyse Your Organization
Step 2: Analyse Your Audience
Step 3: Define Your Objectives
Step 4: Assess Your Resources
Step 5: Evaluate Your Options/Tools
Step 6: Make A Plan
Step 7: Implementation
Step 8: Watch And Learn
Step 9: Refine And Improve

INTERNET STRATEGY

.domain

What is TLD
Top Level Domain. . . . . . .

www.cyberview.com

.com
www.cyberview.com

www.trainingatcyberview.com
www.training.cyberview.com

EMD

Exact Match Domain?

What is EMD

Exact Match Domain is a domain using the

exact keyword phrase that you are targeting.

www.trainingatcyberview.com
Search: training at cyberview
domain: www.trainingatcyberview

Diapers.com
[Amazon]
WebHosting.com [AT&T]
CloudComputing.com [Dell]
RentalCar.com
[eEnterprise]
History.com
[The History Channel]
OfficeSupplies.com [Office Depot]
clothes.com
[Zappos.com]

91.3 %
1 st Page

Legitimate
Search

Desperate

Gooooooooooogle
1 2 3 4 5 6 7 8 9 1011 Next

Its gotta be here

Somewhere.

God help you what are you

Still doing here

Google Search
1 ST Page

15 %
Paid

85 %

91.3 %
1 st Page

Organic

Data Driven by Chitika Insights June 2014

Data is representative of Google search traffic only

Search Engine Optimization &

Social Media Optimization

st

Page Criteria

1. The TLD
2. The EMD
3. The Content 'content is king' (relevant content)
4. The Backlink and Internal Link
5. The Content + Tag + Keywoard + Description Match
6. Content Update
7. Check-In Time and bounce rate
8. Posting
9. Sharing / Tag / Like
10.Engagement

st

Page Criteria

Internet
1. The TLD
2. The EMD
3. The Content 'content is king'
(relevant content)
4. The Backlink and Internal Link
5. The Content + Tag +
Keywoard + Description Match
6. Content Update
7. Check-In Time and bounce
rate

Social Media

1. Posting
2. Sharing / Tag / Like
3. Engagement

Hands-On Exercise
Register on Social Media

https://login.live.co
m/
https://mail.google.com
www.facebook.com
https://login.live.com/
http://www.bing.com/toolbox/webmaster

Hands-On Exercise

Project Presentation
1. Identify You Social Media Strategy
2. Create Blog for Your Business Content
3. Link to Facebook, Broadcast to your
Friends and Get Feedback
Note: You can use YouTube and any other media to help you with
your social media plan

Posting Too Many Vacation Photos

On Facebook Can Cause
Unfriend

Facebook Prohibited Like-Gating.

Section 4.5
Effective November 5th, 2014 you may no longer incentivize people to like
your apps Page

Get Ready to See Less of Your Friends

For Entrepreneur Liking is a dangerous thing to do on Facebook

Socially Devoted

Social Media and legal implications

License Types