10 Common Misconceptions About E-Commerce

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Pinakin Darji
SEO Expert | KNOWARTH Technologies
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On one hand online shopping has transformed
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into
a simplified,
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of transacting,
on the
other level
it has managed to lure most
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businesses
into
its enviable charm. Creating an
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level
online platform
that
is feasible, easier,
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trustworthy, and
most
importantly, one that
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generates most revenue is not an easy job.
Unfortunately most startups fall for the

It is not a big deal going online trap
and end up with not so happy results.
Yet E-commerce is an emerging and
evolving industry, heres an attempt to
help you distinguish misconception and
reality.
2015 KNOWARTH Technologies Pvt. Ltd.
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10
Common
Misconceptions
about
E-Commerce

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10 Common Misconceptions about E-Commerce
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Misconception
1: Revenue
is the foremost metric to
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measure
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The Reality: You need a strong financial base to buy
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merchandise,
pay your employees and stay breakeven
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among
a million other things. But there are several web
metrics like your search engine click-throughs,
conversion rate, and bounce rate that can paint a
better picture of where your company stands financially
and will give you a more realistic view of your online
presence.
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Misconception
2: Low
Prices
= More Customers
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The Reality: The price battle will always exist, so will the
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consumer psychology of pay less and get more. But the
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final purchase decision, especially in case of an online
store, is made through factors like availability of product,
inventory management, brand popularity, loyalty,
credibility, and round the clock customer support. So price
your products based on the quality and not on herd
mentality.
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Misconception
3: Alltext
E-Commerce
platforms are
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created
equal
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The Reality: Every product has its own way of selling

itself, and no two purchase processes can be exactly
alike. The time, money and energy invested in buying a
cell phone will be different from that of a shampoo. So
understand the mechanisms of your product and create a
feasible site for selling it online.
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textthe
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Misconception
4: Once
site is live, it will start
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generating
traffic
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FifthThe
levelReality: Successful ecommerce ventures use
professional techniques like SEM, SEO, SMM, PPC

advertising, etc. and will actively promote their
brand to build a market place. All this coupled with
internet marketing will drive traffic to your online
store.
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Misconception
5: You dont need to have business
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experience
to succeed online
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The Reality: Building an online business is the

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levelas building a brick and mortar company. You
same
need a strategy, you need a business plan, and you
need some good experience. You need to build
acleardefinition of the companys target markets
and have a thorough understanding of your
customers needs. It is no different than running a
physical store.
10 Common Misconceptions about ECommerce
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Misconception
6: Running
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an e-commerce store is
much
cheaper
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level than a real world store
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The Reality: E-commerce is a process, a journey to
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level
improve
customer experience. It is more than just a
catalog and you need to realize that it is not cheap.

Ideally, it follows the process of carefully planning the
venture, keeping realistic expectations, committing to a
long term business and a focusing on profit generation.
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Misconception
7: Product Data is easy
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FifthThe
levelReality: The more the products the harder it
gets to manage. Putting up loads of information

about the product will only do the job of a brochure.
What you need to do is arrange for generating
conversion, have outstanding visibility, ensure
appealing call to actions, and a plan a hassle free
layout.
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Misconception
8: Design is not a motivating factor
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FifthThe
levelReality: A survey suggests that consumers will
make a purchase decision in the first few minutes

that they spend on your site. The factors that play
around here are the design, the security and the
layout. Be aware that if you focus on being a price
leader and overlook the design aspect, you could be
viewed as a possible scam.
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Misconception
9: Language cannot become a barrier
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FifthThe
levelReality: Research has shown that less than
30% of the consumers do not buy from stores that

dont support their native language. If youre
looking at a global audience, let your website
support multiple languages. Because even if the
products seem visually good, customers may not
buy them if they dont understand the language.
10 Common Misconceptions about ECommerce
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text Ecommerce
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Misconception
10: Your
website is the total
plan
of your
online business
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level
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FifthThe
levelReality: Your website is only one single part of
your business plan. Analysis of the current trends

along with potential risks, efficient marketing and
promotional strategies are all a part and parcel of
your online store set up.
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So go
on then,
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level get your online store up and running soon!
KNOWARTHs E-Commerce development experts build robust
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and scalable E-Commerce Solutions that delivers the best
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user experience right from a front-end solution using the latest
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interface technologies and back-end architecture to solve a
systems integration problem helping you to reach to global
market.
Commercium assists Brick and Mortar stores in developing and
driving maximum revenue from their e-store and ensure that
their customers can buy the products from anywhere anytime
using any device
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Thank you!
KNOWARTH Technologies Pvt. Ltd.

Address: 11, Aryan Corporate Park, Nr. Shilaj Railway Crossing, Thaltej, Ahmedabad
380059, Gujarat, INDIA
Email: marketing@knowarth.com | Website: www.knowarth.com
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Unfortunately most startups fall for the

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2015 KNOWARTH Technologies Pvt. Ltd.