CONCEPTS OF psychology
Greek: Psyche soul
Logos study
Modern: Psycho mind
Logy science
The science of the mind
Nature of psychology
Mind, or Behavior?
The Scientific Approach: Natural, Social, or
Human Science?
Universal Laws or Contextual Laws?
Basic Science or Applied Discipline?
PSYCHOLOGY AS SCIENCE
It is a social science with foundations in philosophy
Persceptives of psychology
Psychodynamic perspective:
Psychodynamic Rooted in Sigmund Freuds psychoanalysis. Rooted in
Cognitive perspective
Cognitive
Behavioral perspective
Behavioral
Humanistic perspective
Humanistic Developed by Carl Rogers (trained in the psychoanalytic
Biological perspective
Biological Assumes that behavior and mental
Sociocultural perspective
Socio-cultural Here, psychologists focus on the
psychology, work
psychology, work and organizational psychology, W-O psychology,
occupational psychology, personnel psychology or talent assessment.
It is concerned with the application of psychological theories, research
methods, and intervention strategies to solve workplace issues.
I/O psychologists are interested in making organizations more
productive and ensuring workers are able to lead physically and
psychologically healthy lives.
I/O psychologists are educated in the topics that include personnel
psychology, motivation and leadership, employee selection, training and
development,
organization
development
and
guided
change,
organizational behavior, and work and family issues.
I/O psychologists who work in an organization are likely to work in the
Human Resource (HR) department. Many I/O psychologists pursue
careers as independent consultants or applied academic researchers
Experimental Research
Experimental
Research is prototypical of
scientific method. They are employed to test
hypothesis. They stand as powerful tools to examine
cause-and-effect relationship between variables. The
essential characteristics of an experiment are that
Manipulation, Experimental Controls and Random
assignment of subjects to various conditions.
Experimental manipulation is the changes that are
deliberately produced in an experiment to detect the
relationships between different variables.
Instead of searching for naturally occurring situations
the experimenter creates the conditions necessary
for observation.
A cause-and-effect relationship between variables is
possible because of experimental manipulation.
Scientific investigation/Method
Two themes give the field coherence:
The TYPES of QUESTIONS psychologists ask.
The WAYS we ANSWER those questions.
Scientific investigation/Method
Scientific
Naturalistic Observation
Naturalistic
Surveys
Surveys are basic research instrument.
Surveys are being popularly employed
Correlational Research
Co-relational
Research
studies
the
strength of the association between the
naturally occurring variables.
For example, a co-relational research may be
used to assess whether motivation of children
is related to motivation of parents.
It ideally attempts to understand whether two
sets of factors are related or not.
NEURONS
Neurons are specialized cells that are the
structure of neurons
In playing the piano, driving a car, or throwing a ball to the basket, different muscles are
involved. The body system sends messages to the muscles and coordinates these
messages to produce successful results. Such messages are passed through specialized
cells called neurons.
Components of neurons : the cell membrane, dendrites, the cell body, the axon, myelin
sheath and neurotransmitters.
a. Dendrites: They are cluster of fibers at one end of a neuron that receives messages from other neurons.
b. Axon: It is a tube like long extension from the end of a neuron that carries messages to other cells through
the neuron. The length of axons range from several millimeters to three feet.
c. Terminal buttons: They are small branches at the end of an axon that relay massages to other cells.
Electrical messages travel through neuron beginning with detection of messages by dendrites, continue
into the cell body(nucleus) and pass down the axon.
d. Myelin sheath: It is the axons protective coating, made of fat and protein. Its
function is to prevent messages from short circulating by insulating the axons.
.Neurotransmitters: when a neuron receives a signal (heat, pressure, light etc)from
adjacent neurons or from sensory receptors it fires or becomes active. This neural
impulse is called the action potential. It is a brief electrical change that travels down the
axon. When the action potential reaches the knob like terminal buttons at an axons end,
it triggers the release to chemical messages called neurotransmitters.
structure of neurons
Nervous System
Nervous System
the bodys speedy, electrochemical communication system
consists of all the nerve cells of the peripheral and central
nervous systems. It has two parts;
Central Nervous System (CNS)
Brain( hindbrain, midbrain and forebrain) and Spinal
cord.
Peripheral Nervous System (PNS)
Automatic nervous system(parasympathetic system
and sympathetic) and somatic nervous system.
Structure of Brain
Hindbrain
Controls many functions key to survival, including
behavior.
Structure of brain
spinal cord
Send control to the glands and smooth muscles
Controls internal organs, usually not under
voluntary control.
Somatic Nervous system: the activities basically
related to muscles that control movements of
the body are regulated by somatic nervous
system.
rigorous activity
Increased heart rate
Slowing down of peristalsis (rhythmic
high
Restored bodys internal activities
Cardio slowing
Speeds up peristalsis
Vasolidation
Widening of skins capillaries
Stimulus
Body prepares for response
Body returns to normal
Process of Sensation
Importance of sensation
Sensations and perceptions are the basic means
Importance of sensation
A lack or loss of sensations, such as blindness
Sensory Threshold
1) Threshold - a dividing line between what has
Difference Threshold
Difference Threshold - the minimum amount of
Adabtability of Sensation
Sensory adaptationis the tendency of the sense organs
Habituation
Habituation
is a decrease in response to
astimulusafter repeated presentations.
For example, a novel sound in your environment,
such as a new ring tone, may initially draw your
attention or even become distracting.
After you become accustomed to this sound, you
pay less attention to the noise and your response
to the sound will diminish. This diminished
response is habituation.
Habituation is one of the simplest and most
common forms of learning.
among animals.
The main sensory organ of the visual system is the eye, which
takes in the physicalstimuliof light rays and transducer them
into electrical and chemicalsignalsthat can be interpreted by
the brain to construct physical images.
The eye has three main layers: the sclera, which includes the
cornea; the choroid, which includes the pupil, iris, and lens;
and theretina, which includesreceptorcells called rods and
cones.
The
human visual system is capable of complex
colorperception, which is initiated by cones in the retina and
completed by impulse integration in the brain. Depth
perception is our ability to see in three dimensions and relies
on bothbinocular(two-eye) andmonocular(one-eye) cues.
Theories of hearing
PERCEPTION
Thementalprocessofrecognizingandinterpreti
nganobjectthroughoneormoreofthesenses
stimulatedbyaphysicalobject.
Perceptioncan be defined as our recognition
and interpretation of sensory information.
Perception also includes how we respond to the
information. We can think of perception as a
process where we take in sensory information
from our environment and use that information
in order to interact with our environment.
Perception allows us to take the sensory
information in and make it into something
meaningful.
PERCEPTION
Perception
characteristics of perception
The
Extrasensoryperception &
subliminalperception
Extrasensory
The
ESP
The
scientific community rejects ESP due to the absence of an evidence base, the
lack of a theory which would explain ESP, the lack of experimental techniques which
can provide reliably positive results, and considers ESP a pseudoscience.
subliminalperception
perceptual process
The perceptual process is the sequence of psychological steps that
perceptual process
Theperceptual
actually,
separate
processes.
Theorists
artificially separate them in order to talk about
them.
In terms of cognition, a bottom-up process
occurs when something unexpected is moving
in the corner of your eye and catches your
attention. This causes you to look over and
react. The signal causing this chain of events
originated in the environment, at the "bottom"
of the sensory processing stream.
"Where's Waldo?". You start with an internal "highlevel" goal, which determines where you look
next. You are looking "for" something, so higherlevel brain areas "prime" the low level visual areas
to detect that pattern.
In terms of how it works in the brain, the easiest
way to think about it might be to make an analogy
to communication within a larger corporation .
GestaltPrinciplesofPerceptualOrganization
we look at an object, we see that object (figure) and the background (ground) on
which it sits. For example, when I see a picture of a friend, I see my friends face
(figure) and the beautiful Sears brand backdrop behind my friend (ground).
However, the idea of "good form" is a little vague and subjective. Most psychologists
think good form is what ever is easiest or most simple. For example, what do you see
here: : > ) do you see a smiling face? There are simply 3 elements from my keyboard
next to each other, but it is "easy" to organize the elements into a shape that we are
familiar with.
4) similarity - do I really need to explain this one? As you probably guessed, this one
states that objects that are similar are perceived as going together. For example, if I
ask you to group the following objects: (* * # * # # #) into groups, you would
probably place the asterisks and the pound signs into distinct groups.
Cognitive illusions
Cognitive illusions are assumed to arise by interaction with assumptions
Necker cubes
This is an example of two identical necker cubes, the one on the left
showing an intermediate object (blue bar) going in "down from the top"
while the one on the right shows the object going in "up from the bottom"
which shows how the image can change its perspective simply by
changing which face (front or back) appears behind the intervening
object.
to "know what we know" about the people in our world is essentially a question
not only of what behavior we have seen, but of our cognition as individual
perceivers-our social cognition.Social cognition, therefore, is the study of the
mental processes involved in perceiving, attending to, remembering, thinking
about, and making sense of the people in our social world."(Gordon B.
Moskowitz,Social Cognition: Understanding Self and Others)
"Social cognitionis a conceptual and empirical approach to understanding
social psychological topics by investigating the cognitive underpinnings of
whatever social phenomenon is being studied. That is, its focus is on an
analysis of how information is processed, stored, represented in memory, and
subsequently used in perceiving and interacting with the social world. Social
cognition is not a content area within social psychology; rather, it is an
approach to studying any topic area in social psychology. Thus, a social
cognition perspective can be adopted in studying topics as wide-ranging as
person perception, attitudes and attitude change, stereotyping and prejudice,
decision-making, the self-concept, social communication and influence, and
intergroup discrimination."(David L. Hamilton (Ed.).,Social Cognition: Key
Reading in Social Psychology)
Prejudice and
Discrimination
Most prejudice, however, is negative and involves prejudging a
group as inferior.
Sociologists believe that we are not born with prejudice. Rather we
learn prejudice from the people around us.
Prejudice does not depend on negative experiences with others. It
also reveals that people who are prejudiced against one racial or
ethnic group also tend to be prejudiced against other groups.
People can be and are prejudiced against people they have never
met and even against groups that do not exist or existed in past.
Sociologists stress that we should move beyond thinking in terms
of individual discrimination the negative treatment of one person
by another.
Although such behavior creates problems, it is primarily an issue
between individuals.
With their focus on the broader picture, sociologists encourage us
see institutional discrimination that is how discrimination is woven
into the fabric of society.
Social Influence
Social influence is a major topic in social
Attitude
Inpsychology, anattitudeis an expression of favor or
Structure of Attitudes
Affective component: this involves a persons
UNIT: IV LEARNING
Learning is referred to as a relatively permanent change in behavior (or behavior
LEARNING
The cognitive learning theorists argue that learning cannot be reduced to mere
Cognitive VsBehaviorist
Cognitive psychology
Cognitive psychology assumes that humans have the capacity to process and
organize information in their mind. It is concerned less with visible behavior and
more with the thought processes behind it. Cognitive psychology tries to
understand concepts such as memory and decision making.
Behaviorism
Behaviorism only concerns itself with the behavior that can be observed. It
assumes that we learn by associating certain events with certain consequences,
and will behave in the way with the most desirable consequences. It also assumes
that when events happen together, they become associated and either event will
have the same response. It does not note any difference between animal behavior
and human behavior.
Both branches of psychology attempt to explain human behavior. However,
they are both theories have been replaced by other approaches (such as cognitive
behaviorism - which takes the best of both theories - and social psychology- which
looks at how our interactions with others shape our behavior).
Cognitive VsBehaviorist
Behaviorists say: Specific actions
Behaviorists say: to press the bar.
Cognitive say: Mental representations
Cognitive say:that pressing produces food.
Cognitive VsBehaviorist
For example, in a Skinner Box, a rat may
1.
Learning Theory
What
association.
In classical conditioning, responses are involuntary and
automatic; however, responses are voluntary and learned in
operant conditioning.
In classical conditioning, the event that drives the behavior
(the stimulus) comes before the behavior; in operant
conditioning, the event that drives the behavior (the
consequence) comes after the behavior.
Also, whereas classical conditioning involves an organism
forming an association between an involuntary (reflexive)
response and a stimulus, operant conditioning involves an
organism forming an association between a voluntary
behavior and a consequence.
Observational learning
Observational learning extends the effective range of both
Continuous Reinforcement
Continuous Reinforcement: Often can miss
MEMORY
Memory connotes the capacity of an individual to record, retain and
MEMORY
Memory process includes encoding, storage and retrieval.
Encoding refers to getting information into the brain,
Storage refers to retaining the information and
Retrieval refers to getting back the information.
Successful
ENCODING
When information comes into our memory system (from sensory input), it needs to be changed
into a form that the system can cope with, so that it can be stored. Think of this as similar to
changing your money into a different currency when you travel from one country to another. For
example, a word which is seen (in a book) may be stored if it is changed (encoded) into a sound
or a meaning (i.e. semantic processing).
There are three main ways in which information can be encoded (changed):
1. Visual (picture)
2. Acoustic (sound)
3. Semantic (meaning)
For example, how do you remember a telephone number you have looked up in the phone book?
If you can see it then you are using visual coding, but if you are repeating it to yourself you are
using acoustic coding (by sound).
Evidence suggests that this is the principle coding system in short term memory (STM) is acoustic
coding. When a person is presented with a list of numbers and letters, they will try to hold them
in STM by rehearsing them (verbally). Rehearsal is a verbal process regardless of whether the list
of items is presented acoustically (someone reads them out), or visually (on a sheet of paper).
The principle encoding system in long term memory (LTM) appears to be semantic coding (by
meaning). However, information in LTM can also be coded both visually and acoustically.
MEMORY STORAGE
This concerns the nature of memory stores, i.e. where the information
is stored, how long the memory lasts for (duration), how much can be
stored at any time (capacity) and what kind of information is held.
The way we store information affects the way we retrieve it. There
has been a significant amount of research regarding the differences
betweenShort Term Memory (STM ) andLong Term Memory(LTM).
Most adults can store between 5 and 9 items in their short-term
memory. Miller (1956) put this idea forward and he called it the magic
number 7. He though that short-term memory capacity was 7 (plus or
minus 2) items because it only had a certain number of slots in
which items could be stored. However, Miller didnt specify the
amount of information that can be held in each slot. Indeed, if we can
chunk information together we can store a lot more information in
our short-term memory. In contrast the capacity of LTM is thought to
be
unlimited.
Information can only be stored for a brief duration in STM (0-30
Memory Retrieval
This
are given a list of words to remember, and then asked to recall the fourth word
on the list, participants go through the list in the order they heard it in order to
retrieve
the
information.
LTM is stored and retrieved by association. This is why you can remember what
you went upstairs for if you go back to the room where you first thought about
it.
Organizing information can help aid retrieval. You can organize information in
distributed (not local) b.) memory and knowledge for specific things are not
stored explicitly, but stored in the connections between units. c.) learning can
occur with gradual changes in connection strength by experience.
"These models assume that information processing takes place through
interactions of large numbers of simple processing elements called units, each
sending excitatory and inhibitory signals to other units." (McLelland, J.,
Rumelhart, D., & Hinton, G., 1986,p.10)
Rumelhart, Hinton, and McClelland (1986) state that there are 8 major
components of the PDP model framework:
1.) a set of processing units
2.) a state of activation
3.) an output function for each unit
4.) a pattern of connectivity among units
5.) a propagation rule for propagating patterns of activities through the
network of connectivity's
6.) an activation rule for combining the inputs impinging on a unit with the
current state of that unit to produce a new level of activation for the unit
7.) a learning rule whereby patterns of connectivity are modified by experience
8.) an environment within which the system must operate
Retireval(clues,recall, recognition,)
There aretwo main methodsof accessing memory: recognition and
recall.
Recognitionis the association of an event or physical object with
one previously experienced or encountered, and involves a process of
comparison of information with memory, e.g. recognizing a known
face, true/false or multiple choice questions, etc.
Recognition is a largely unconscious process, and the brain even has
a dedicatedface-recognition area, which passes information
directly through the limbic areasto generate a sense of familiarity,
before linking up with thecortical path, where data about the
person's movements and intentions are processed.
Recallinvolves remembering a fact, event or object that is not
currently physically present (in the sense of retrieving a
representation, mental image or concept), and requires the direct
uncovering of information from memory, e.g. remembering the name
of a recognized person, fill-in the blank questions, etc.
Cues
In the 1980s,Endel Tulvingproposed an alternative to the
Cues
Cues can facilitate recovery of memories that
2.Retroactive