Do Now

Answer the following blanks with either their, there, or theyre

1. _______ dog is an annoying mutt.
2. _______ once was a bird called a Dodo.
3. My aunt and uncle are arriving tomorrow. ___________ coming
from California.
4. Many years ago __________ were not any cars, so people used
to travel by horse and carriage.
5. My neighbors have bought a second car. ________ new one is
candy apple red.
6. Surprisingly, both of __________ cars are 4WD.
7. If you look over ____________ you will see the beautiful sunset.
8. Have you seen where __________ building that new road?
9. I think __________ address is 1171 Newlands Road.
10. Do you know what ____________ phone number is?

1. THEIR, 2. THERE, 3. THEYRE, 4. THERE, 5.

THEIR, 6. THEIR, 7. THERE, 8. THEYRE, 9.
THEIR, 10. THEIR.

Restroom Passes

Ethos, Pathos,
or Logos?
WHAT APPEAL ARE ADVERTISERS, LEADERS,
AND PEOPLE AROUND YOU USE TO GET YOU TO
BUY THEIR PRODUCT, RESPECT THEM, OR
SUPPORT THEM?

Objective:
SWBAT understand and analyze the three rhetorical
appeals and their definitions/usage.
As you view each advertisement that comes up on the
screen, decide if its appealing to your sense of ethos,
pathos, or logos.
Why?
Everyday family members, friends, advertisers, and many
others are hoping to convince you of something, and use
the three rhetorical appeals to make you do something or
feel a certain way.

ETHOS, PATHOS, and

LOGOS
Ethos: Is it Ethical?
Pathos: Does it make you feel a strong emotion?
Logos: Does it make you use your sense of reason?

Ethos
Ethos: Ethics
To make the audience decide right or wrong about what
is being presented to it
Political issues, national beliefs, religious issues, etc
Typically has contrasting colors symbolizing the difference
between good and evil.

Pathos
Pathos: Emotion
To make the audience feel something about what is
presented to it
Children, animals, illness, memories, etc
Tugs at your heart strings

Logos
Logos: Logic
To make the audience think
about what is presented to
it
Statistics, facts, authorities,
etc
Very straightforward, and
not fluff. It has a very
scientific, factual approach.

Can some
advertisements have
Yes!
The morethan
appeals used
in an adappeal?
the more likely the
more
one
consumer is to connect with it.
For the case of this lesson or power point, pick the MOST
emphasized appeal used in each ad to write onto your
sheet.

Ethos, Pathos, or
Logos?

Ethos, Pathos, or
Logos?

Ethos,
Patho
s, or
Logos
?

Ethos,
Pathos,
or
Logos?

Ethos, Pathos, or Logos?

Ethos, Pathos, or
Logos?

Ethos
,
Patho
s, or
Logo
s?

Ethos, Pathos, or Logos?

Ethos,
Pathos
,
Logos?

Ethos,
Patho
s, or
Logos
?

Guided Practice
In your groups, you will make an advertisement appealing to
one of the three persuasions

Apple (Macintosh)

Coca Cola

Nike

Ethos

Group A

Pathos

Logos

Independent Practice
You will listen to a speech by President Obama and write a
two paragraph analysis in your composition journal about:
A: Intended Audience
B: Spoke person
C: Purpose of the letter/ speech
D: Type of persuasive appeals (ethos, pathos, logos)

FOR EXAMPLE: Ad
Analysis
Michelin Tires
Little Baby
Dont skimp on the important
stuff, we need good tires our
families depend on it.
Pathos (little babies are cute
and we want them to live)

Homework
Read Toni Morrisons letter to then Senator Barack Obama
(pages 18-19 in your textbook).
Complete another one page analysis over the letter.
DO NOT USE WIDE RULED PAPER
A: Intended Audience
B: Spoke person
C: Purpose of the letter/ speech
D: Type of persuasive appeals (ethos, pathos, logos)

*Make sure to turn in todays homework on your way out!