OUP1 MARKETING PLAN hi-5 car wash

services
The car wash for busy people.

Presented by -
Amol Mane
Abhirup Banerjee
Amit Sengar
Amitesh Rai
Anit Pandey
Agenda
 About the Service
 Marketing Needs
 Services Offered
 Target Marketing
 SWOT Analysis
 Strategy Pyramid
 Marketing Mix
 The 4P’s


About our Service
Market Needs

 Exemplary customer service

 High quality washes

 Convenience
Estimates
 Over 100+ Luxury Brands sold last year
 175 (appx) big scale companies
 75 car dealers in Pune
 Employee base target over 2000
 Car Sales increasing Year on Year @ 12%

Services offered

 Car waxing

 Car washing (exterior)

 Car cleaning (interior)

 Preliminary Car Check up & Service Assistance

Target Marketing

 New Car Owners
 Luxury, Sports Car Owners
 Lifetime Owners
 Dealerships
 Local Businesses / Organizations
Swot analysis


 Strengths:
 Well-trained employees
 Good relationships with many perspective
customers in the target market


 Weakness:
 The need for reliance on outside stakeholders
 The learning curve associated with entering an
industry without prior direct experience

SWOT contd.


 Opportunities:
 Participation within a steadily growing industry
 A high likelihood of repeat business

 Threats:
 Future/potential competition from a franchised
firm
 A slump in the economy, reducing discretionary
spending
Marketing
 Mix
 Pricing: The pricing scheme is based on a per
service price. A “Hi5 Card" can be purchased
which provides a volume discount to the user.
 Distribution: The offered services will be
distributed from Hi5 premises (Hinjewadi)
 Advertising and Promotion: Hi5 will use several
different methods for advertising and
promotion.
 Customer service: Exemplary customer service
will be provided.
Strategy Pyramid
The 4P’s
Positioning


 Hi5will position themselves as a one-stop car

wash service provider of high-quality


 Hi5 will leverage its competitive edges to

achieve the desired positioning:
 By providing online services
 Contract service
 Well trained employees
 Use of Latest Technology

Pricing
 Market competitive rates
 Prices based on a tiered architecture
 The pricing scheme is based on a per service
price
 A “Hi5 elite Card" can be purchased which
provides a volume discount to the user
 Hi5 shall be offering a 30% promotional
discounts to the corporate employees
working in Hinjewadi and our regular
customers.
Place

 The immediate geographic target is the
Hinjewadi, Pune.

 Target will be Hinjewadi (Phase 1,2 and 3)

 85% of business will be within 8 miles of radius
Promotions
 Advertise in prominent newspapers
 Automobile trade shows
 Tie ups with showrooms
 Promote in big organizations
 Offer a limited period free trial offer to build
up a customer base
 Local cable channels
 Life time offers to build long term customer
base


Happy Washing !
Thank You