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2009-1 Mult i-com plex Planning & Design

SITE INVESTIGATION
& DEVELOPMENT CONCEPT
< Kunguk Univ. Station Site – Gwangjingu Noyudong>

5th team
0440671 CHO, TAE HEE
0540358 KANG, IN SOO
0640814 PARK, HYE YOON
2007143056 JEONG, YOON JEONG
2007143062 SON, MI NA

1
CONTENTS

1 . Great - sphere investigation

2 . Nearby investigation

3 . Local investigation

4 . Development concept &

Conclusion
SITE
GENERALIZATION SITE
SITE

 Subject site : Kunguk Univ. Station site


 Location : Gwangjingu Noyudong
 Site area : 125,870.0 m²(38,142. 42 Py)
 Location Characteristic : CBD station impact area
 Transportation : Kunguk Univ. Station line No. 2,
 Gueui-road, Dong-2-road, Neungdon-road
 Use area : residential(2,3 type general
residential)
3
SITE LOCATION
SITE ( 125 , 870 . 0 m² ( 38 , 142 . 42
Py ))

SIT
E

GENERAL SPHERE

4
GREAT-SPHERE
INVESTIGATION

- Basic urban planning & relation planning


- Urban policy way, Urban space construction
-Population organization , Population movement state & change etc.
- Regional industries number & change of workers number
- Infrastructure & Transportation state
-Public, culture , athletics, education facilities state
- Humanity environment
-Development planning & Development industry state
HOUSE/HOUSEHOLD &
RESIDENT
NUMBER
Total investigative household generalization
거처 가구원 가구수 가구 - 사용 가구 - 사용 가구 - 사용 가구 - 사용 가구 - 사용 * 가구 - 사 평균사용방
종류별 수별 방수 1 개 방수 2 개 방수 3 개 방수 4 개 방수 5 개 용방수 6 개 수
( 이상 )

 광진구 계 총계 125,845 9,953 15,772 39,712 50,479 6,312 3,617 3.3

주택 총계 124,400 8,630 15,703 39,703 50,436 6,311 3,617 3.3

단독주택 총계 79,416 7,651 14,504 32,167 19,714 3,757 1,623 3

아파트 총계 23,892 19 68 2,916 17,742 1,423 1,724 4.1

연립주택 총계 4,364 198 123 650 2,998 320 75 3.8

다세대주택 총계 14,279 462 639 3,278 9,278 545 77 3.6

영업용건물 총계 2,449 300 369 692 704 266 118 3.3


내 주택
주택이외의 총계 1,445 1,323 69 9 43 1 0 1.2
거처

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GRAPH FOR HOUSE/HOUSEHOLD
&
RESIDENT
NUMBER

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Great-sphere Investigation

POPULATION STATE OF GWANGJIN-


GU

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INDUSTRIES AND WORKERS
NUMBER BY INDUSTRY

Number of
industries

23,899
persons

Number of
workers

104,399
persons
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IN FRASTRUCTURE &
TRAN SPORTATION STATE

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PUBLIC-CULTURE, ATHLETICS,
EDUCATION, SPACE FACILITIES
STATE
§ Educational facilities state
 General situation of total schools

§Healt h ㆍ Medical t reat m ent ㆍ Social w elfare


Nurture facilities Hall for the aged

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PUBLIC-CULTURE, ATHLETICS,
EDUCATION, SPACE FACILITIES
STATE
Social- welfare
Social welfare institutions and inmates
Total Aged Children
No. of Facilities No. of Inmates No. of Facilities No. of Inmates No. of Facilities No. of Inmates

1 15 1 15 0 0

Medical treatment
Medical institutes
Total General Hospitals Clinics Special 요양병원 Dental Oriental Health
hospitals hospital clinics medicine Center
hospital ( 보건소 )
No. Beds No. Beds No. Beds No. Beds No. Beds No. Beds No. Beds No. Beds No. Beds
2004 403 2,549 2 583 3 153 190 803 1 960 1 71 120 1 50 1
2005 418 2,797 2 907 3 153 203 727 1 960 1 71 123 1 50 1
2006 435 3,084 2 1,031 2 114 218 858 1 960 1 71 124 1 50 1
2007 455 3,180 2 1,105 2 130 224 817 1 960 2 118 124 1 50 1
노유제 23 52 10 1 6 6
1동
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PUBLIC-CULTURE, ATHLETICS,
EDUCATION, SPACE FACILITIES
STATE
Athletic facilities
public sport facilities(2007)

Gymnasiums Sports complex Tennis courts Swimming pool Baseball & Ice Sports
Soccer fields rink complex
Places Gross Places Gross Places Gross Places Gross Places Gross Places Places
coverage coverage coverage coverage coverage

2 22,848 0 0 2 5,071 4 3,238 5 61,989 0 4

Public Sports Facilities(Reported sports facilities)

year Swimming Exercise Bowling Tennis Golf Physical Aerobic Billiard- Area for Ball room
pools hall Alley courts practice traning center room sleding
range center

2006 9 83 0 0 53 67 230 1 0 0

2007 9 93 0 0 69 71 255 2 0 0

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PUBLIC-CULTURE, ATHLETICS,
EDUCATION, SPACE FACILITIES
STATE
Cultural assets
Cultural properties(2007)-National cultural properties

Total National Treasures Historical Scenic Natural Folklore Intangible Registered


treasures remains sites monuments materials cultural cultural
properties properties

23 1 1 2 0 0 16 1 2

Cultural properties(2007)-Municipal cultural properties

Total Tangible Monuments Folklore Intangible Cultural property materials


cultural materials cultural
properties properties

6 1 2 1 2 0

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PUBLIC-CULTURE, ATHLETICS,
EDUCATION, SPACE FACILITIES
STATE
Cultural facilities
Cultural facilities
Total By organization By Size
Public Private Performing Ordinary Small Movie theater
Complex auditorium Auditorium
(1000 seats~) (300~999 seats) (~300seats)

20 3 6 3 5 1 2

Exhibition facilities

Total Museum Art-museum Gallary Exhibit room

4 3 1 0 0

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NEARBY INVESTIGATION

- Transportation State
- Nearby main facilities
- Park & green tract of land state
- Every kind Development planning &
Development industry state
- Present condition of residential redevelopment/
reconstruction and public rental housing
TRANSPORTATION STATE
Dong-2-road
Shuttle six-lane road. This
road across from south to
north of Seoul with
Neungdong-road.
As arterial road, partial
section of general national
road no.47

Neungdong-road
Shuttle six-lane road. This
road across from south to
north of Seoul with
Neungdong-road. As arterial
road, partial section of
general national road no.47

Gueui-road Intersection of subway line no.2 and no.4


Shuttle six-land road. This road across eastern Youngdong, Chyungdamm, Jamsil large bridge
area of Seoul from east to west with Dduk-island
road and Kwangnaru road. Main transmembrane
region s are Sungdonggu sungsudong, Kwangjingu The optimum transportation
Whayangdong, Mojindong, Noyoudong,
Jayangdong and Gueuidong. condition!!
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NEARBY MAIN FACILITIES
 Schools – Kunguk university, Jayang high school, Kyungsu
middle school, Dongha elementary shcool, Senior high
school affiliated to Kungook univ., Senior middle school
affiliated to Kungook univ., Whayang elementary school
 Cultural facilities – Culture & art union, Library of Jayang
4dong , Women ability development union
 Apartment & stores – the shop starcity
 Theater – Lotte cinema
 Shopping center – Lotte department store, Starcity mall
 Parks – Sunsang park, Chungsong park, Whayang park
 Lake – ilgam lake
 Public facility – Gwangjingu parliament

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NEARBY MAIN FACILITIES

1km

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PARK & GREEN TRACT OF LAND
STATE
Mt. Acha
amusement park

Children’s grand park

small scale buffer green track of land


in K.U.

Lack of green tract of land


and parks in site & site 500m
Ddook-island amusement park & neighborhood park radius

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EVERY KIND DEVELOPMENT
PLANNING &
DEVELOPMENT INDUSTRY STATE
 Kunguk univ. station zone 3-1 special area planning decision
promotion
Location : Gwangjingu Jayangdong 1-1 region
(line no.2&7 Kunguk univ. station)
Site area : 2,829 ㎡
Decision contents
•main use : merchandising facilities, subway station, parking lot

Expected effects
•As area that take place civil appeal and require for subway
station gate establishment by Jayang 4dong,
civil appeal will resolve through global unit plan
•Civil appeal and regional old grudge industry solution through
change of global unit planning

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EVERY KIND DEVELOPMENT
PLANNING &
DEVELOPMENT INDUSTRY STATE
 Gueui, Jayang reorganization promotion zone(IT,
business, Administration complex town ) industry
implementation
Location : Gueui 246 house number whole area,
Jayang-dong 680 whole area
Area : 385,340 ㎡
Planning
•Use district change: Type1 housing area, semi-housing,
•merchandising area
•Urban infrastructure expansion
(road, park etc. total 25 68,000 ㎡ )
•Use zone change: nature scene zone lift
•Land use planning : high tech business support ㆍ
Mixed-use area 112,510 ㎡

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EVERY KIND DEVELOPMENT
PLANNING &
DEVELOPMENT INDUSTRY STATE
Noroonmountain market environ reconstruction enterprise
Location : Jayang4dong 236 house number whole area(4.0ha)
District zone : Type 2 (7th story ㆍ under 12th story)general housing,
Type 3 general housing
State : existing building 243 dong,
Degree of superannuation : 65.02% (sufficient after 2008. 11 )

Jayangapartment reconstruction enterprise


Construction scale : B3 , 20th story, Apartment 3dong 148 household
Location : Jayang1dong 658-14 beside 15lots (6,452 ㎡ )

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PRESENT CONDITION OF RESIDENTIAL
REDEVELOPMENT / RECONSTRUCTION
AND PUBLIC RENTAL HOUSING

Gueui area1(Near of Gueui market) Reconstruction business


Location : All over Gueui-dong 122-2(39,497 ㎡ )

Reconstruction business of Jayang apartment


Location : 15 Lands outside of Jayang-1dong 658-14(6,452 ㎡ )

Gueui area 2-1 House environment improvement business


Location : All over Gueui-dong 145 / Business period : 2006. 01 ~ 2010.12

Daeyoung row house reconstruction business


Location: Jayang-dong 244-15, 24(2,930 ㎡ )

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LOCAL INVESTIGATION

- Urban management planning investigation


- Every kind regulation state
- Park/green tract of land state
- Land category, land scale, declared land price
state
- House redevelopment/reconstruction state
- House/household & resident number
- Use of land and building state
- Scale of house and price of house/rent level
-

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POPULATION, HOUSEHOLD
and HOUSE – A TOWN ㆍ TOWNSHIP ㆍ
DONG
Administrative Population Native Foreigner
district (person) (person) (person)

Gwangjin-gu 366,746 364,407 2,339

Noyu-1dong 12,102 11,749 353

Administrative Household House Detached Apartment Row Multiplex House in Non-


district (household) (house) house (house) house House resident
(house) (house) (house) building
(house)

  Gwagjin-gu 127,302 64,901 20,178 24,472 4,222 14,718 1,311

  Noyu-1dong 4,976 1,416 941 28 188 198 61

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POPULATION IN SITE
(ESTIMATION)

 Population : area of site(km²)/area of Noyu-1-dong(km²) *


number of population of Noyu-1-dong(persons)
 0.12/0.3 * 12,102 = 4840.8 = 4841(persons)
 Number of household : number of population of site
(persons) / population per household (persons)
 4841 / 2.51 = 1928.68 = 1929(households)

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TRANSPORTATION STATE

Subway
no.2 Nuengdong-
road
Rodeo street Gueui-
road Subway
Dong-2- number 7
road

Noyou street

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URBAN MANAGEMENT PLANNING
EXAMINATION
Urban planning

Wom en’s developm ent
facilities inst it ut ion
(Social w elfare facilit y)

Neighborhood
park

Parking lot

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USE DISTRICT / AREA / ZONE

Type 3 general housing area

Type 2 general housing area

Type 1 zone unit planning area

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REGULATION
STATE * site has no relation

<Land trade permission area> < speculation overheating zone >

< house trade declaration area > < House speculation area >
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LAND CATEGORY
Sit e is consist ed of ground and road

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SCALE OF LOT OF LAND

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LAND VALUE BY PUBLIC
ANNOUNCEMENT & CURRENT PRICE
Location
Area 1 Value
600 by public
~ 800 -Average price
Land value by public announcement :
from 2,000,000 won to 7,790,000 won (10,000won/py) (10,000won/py)
Area 2 400 ~ 600 3,500
(very diverse distribution)
Area 3 400 ~ 500 3,500 ~
Area 4 200 ~ 300 2,300 ~ 2,500

Ar e
a 3 Ar e a 1

Ar e
a4

Ar e
a2

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CURRENT PRICE OF
MIXED USE BUILDING
Building Pyeong Price for sale(won) Current Price(won)

The shop Star city 40py 5 억 97 만 10 억


52py 6 억 7060 만 14 억 7000 만
EtonTowerLiver 1 24py 3 억 2500 만 4 억 2500 만
~ 3 억 6000 만 ~ 4 억 6000 만

Gwangjin Trapalace 32py 5 억 7000 만 6 억 5000 만


~ 7 억 5000 만 ~8 억 5000 만

Gangbyon 32py (Last year) 6 억 4000 만


Hyundai I ’Park 4 억 2000 만 ~ 7 억 4000 만
~ 5 억 2000 만

※About 20 ~ 21 milion won in other apartment

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CURRENT PRICE FOR HOUSE
TYPE

Multiplex house Store(about 10py at


floor) Gosiwon
One-room House type Average price
(10,000won/py)

Multiplex house 2,500


Store Guaranty 8,000~25,000
(about 10py at floor) Monthly rent 150~500
One-room Guaranty 1,000
(about 8 ~ 10py) Monthly rent 50~60
Gosiwon 20~45

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NIGHT
VIEW
OF SITE
Characteristics of site
 Concentrated area that is consist of superannuated 4~5th story
 houses
 The building is used for restaurants, clothing stores and news
 agency on 1st floor and restaurants, clothing stores on 2nd floor,
 and office, house on 3~5th floor
 The building located roadside is used for restaurants, clothing
stores, service industry on 1st and 2nd floors and educational
facilities,
 offic-e ad 3~5th floor
 No green tract of land, no park, no school in the site
 The housing density is not low. But maintenance of the road is
good and the shape of stores and housing area is lattice type.

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Characteristics of site
 Due to location of global unit planning area, Starcity and Kungook
univ. hospital, demands are expanded. Price of the land is
increased with the result(The gap of price of the land between
Gangnam and this site is 50,000~100,000 won per pyung)

 Many Chinese live in this area because room rent was so cheap,
transportation was so convenient and conventional markets were
located
 at this site in the past(skewered lamb food restaurant, facilities
for Chinese)

 The real estate is stagnated now (The apartment & stores complex
 development was dispersed because of gain and loss
relationship
 problem before 2~3 years)

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SWOT ANALYSIS :
STRONG WEEKNESS
Near the station High land price
comfortable transportaion Hardship for developing
many people who move to due to regulation
this area Existing strong market
Lack of greening

OPPORTUNITY THREAT
Becoming land mark in Land price will decrease
Kwangjin-gu because of Chinese coming
Investing demand to our site

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- Conclusion
- Development concept

DEVELOPMENT
CONCEPT

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PROBLEMS &
ALTERNATIVES
Problems
-Lack of parks and the green tract of land in this site
-Lack of Square & Community spaces
-Existing superannuated houses
-Lack of dynamic culture space

Alternatives
-Make multiplex square & park
-Make community spaces
-Promote superannuated houses through apartment & store building
-Make dynamic culture space
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CONCEPT :
WESTERN CULTURE
COMPLEX

LOBAL CULTURE
GLOBAL

ORIENTAL CULTURE
COMPLEX

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DEVELOPMENT CONCEPT
& CONCLUSION OF DISCUSSION

Com
ple
xh
ous
in g Ho
te l

Gre
en
Ori S qur
ent e Wetern
al cult culture
ure complex
com
ple
x

Dor
m itor
y

44
ALTERNATIVES
1.Consideration for superannuated houses
and the existing residents
- Change from existing multiplex houses that a little far
from subway station to apartment & store complex
building
- This houses are small-pyung type multiplex houses
to consider low-income people and singles. We will
escape luxury image just for high-income class.
- Apartment & store complex building is separated with
multiplex culture area using road.

2. Lack of parks and squares, alternative for parks


-To make a square and park at center of site, we will solve the lack of
parks. And these square and park are consist of free market and street
performance stage etc.
-Also fountain will locate in square. Using these characteristics, we will
make communication space.
-Travelers and people can use square and park as rest area.
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DEVELOPMENT CONCEPT
& CONCLUSION OF DISCUSSION

Com
ple
xh
ous
in g Ho
te l

Gre
en
Ori S qur
ent e Wetern
al cult culture
ure complex
com
ple
x

Dor
m itor
y

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CASE STUDY : Samsung Seocho Trapalace
 Trapalace is apartment & store complex building in Soecho, Kangnam. It is
25th story building on the ground
 There are 295 household in Trapalace. Among them 247 households are
mid-type pyung, and pyung is less than 50py.


 => We will develop apartment & store complex building like
Trapalace be consist of mid-type and small-type pyung for the low-
income people and singles or people who lives alone

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CASE STUDY : Rocks square & market
Rocks market
Located at the north end of George street, nestled in the heart of The
rocks and under the shadow of the Sydney harbor bridge is The Rocks
Market, which has a distinctive amount of arts and
crafts. It has recently been expanded to include a large weekend
market and a farmers market (fridays and saturdays).

Rocks square
Near the square, there are small markets, restaurants, famous gellaries
and so on.
ALTERNATIVES
3. Lack of dynamic culture space
In this site, there is almost no
dynamic culture space. We will
develop global culture area through
West culture building and Oriental
culture building. Culture streets are
made of the street of art icon as the
street without car. People can enjoy
streets performance, entertainment,
very kinds of free market in the
square
Culture square : ECC of Ewha
womens university, Hongik univ.
Sangsangmadang (street
performance, design shop, engraving
exhibition, picture exhibition etc.)

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DEVELOPMENT CONCEPT
& CONCLUSION OF DISCUSSION

Com
ple
xh
ous
in g Ho
te l

Gre
en
Ori S qur
ent e Wetern
al cult culture
ure complex
com
ple
x

Dor
mit
ory

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CASE STUDY : SANGSANG MADANG
Sangsang madang was opened in September, 2007. In this building,
there are 11 floors(under 4th , upper 7th floors). It is a culture space
complex operated on on-line and off-line.
Concept of the building : enlarging art imagination, meeting the world,
sharing happiness altogether.

SANGSANG MADANG

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CASESTUDY : Kring
in Seoul, Korea
Location : Seoul Gangnam-gu daechi-dong 968-3

Like The Pom pidou in Paris, t he Tat e m odern in London and t he Mom a in
Newyork, Kring gives st rong im pression, ease and vibrat ion t o us. All of
t hose are in here. It cont ains not only A perform ance, display, t heat re,
digit al art but also café and a sky garden and so on. Kring is t he place
where all t he diffent lifest yle spaces are cam e t oget her.
Floor MD
1F Atrium & Art square
2F Kring cinema
Vintage hall / Kring
3F Conference
hall room
Lifestyle zone
Roof Theme café
Sky garden
Lounge

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CASE STUDY : Pompidou in Paris

CASE STUDY : Moma in NY


CASE STUDY : Uffizi museum
CASE STUDY : ORIENTAL CULTURE
 People can enjoy oriental culture in this complex
building.
 Facilities ;
◦ Road shops ; Sundries, Fashion items, Clothing,
Designed items etc.
◦ Drinkery ; Izakaya, Mutton skewer, Jumak etc.
◦ Stage ; Tal-choom, Kabuki, Noh, Chinese
performance etc.
◦ Restaurants ; Bulgogi, Sushi, Curry etc.
◦ The others ; Space for making ceramic ware, Asian
café for Da-do

ASIAN
ARCHITECTURE
ORIENTAL CULTURE
: Wangfuzing street
ALTERNATIVES
4. Gosiwon (off-campus housing)
There are somewhat buildings that located clothing store on 1st floor, restaurant
and Gosiwon on 3rd ~5th floors.
We are going to survey demands to the existing Gosiwon, and we will make a
building to consider these demands.
We will make the modern style building alternative for Gosiwon to avoid existing
superannuated style Gosiwon

58
DEVELOPMENT CONCEPT
& CONCLUSION OF DISCUSSION

Com
ple
xh
ous
in g Ho
te l

Gre
en
Ori S qur
ent e Wetern
al cult culture
ure complex
com
ple
x

Dor
m itor
y

59
CASE STUDY : DaLian Jian Tong DaXue
dormitory
(Dormitory of Daeryeon Transportation university )
 Dormitory of Daeryeon Transportation university
- Room facilities : desk, closet, phone, TV, local area network(LAN)
- Private facility : Bathroom
- Public facilities : Laundromat, restaurant
-Payment : pay monthly
-Electric charges, water traffic : Free
- Use of laundry machine : coin laundry
- Use of PC : pay per hour
-Restaurant : commons
=> People can use restaurant, laundry machine and pc in this modern style building

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CONCEPT
Development through connection with subway station.
Sew up the convenience through connection of station exit and
West culture building. Through line of flow people can go to the
oriental building using the square. People can move this street
through just walking
To consider very intensive characteristics of amusement
commercial power nearby Lotte cinema, Department store and
Kunguk univ. Station, we will try to avoid competitive types of
business and do win-win existing intensive commercial power.
We will set the goal to consideration for existing residents.
Using new contents like culture buildings, square and park area,
we will gather many young people and travelers at this site.

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CONCEPT
 We will locate business hotel in this site. Business hotel is not
expensive, so travelers can use it easily.
 There are offices that manage the building and these
area.Through it we can make more job creations.
 Western culture building is consist of restaurants, clothing
stores, fashion & design shops, pubs and bars, performance
spaces and art galleries with western sensibility.
 Oriental culture building is consist of traditional shops, tea
ceremony, restaurants, clothing stores, fashion & design shops,
pubs and bars, performance spaces and galleries with oriental
sensibility.
 You can experience whole-world in this site through
Western & Oriental culture buildings
In the site square, various shops & stores , food & beverage
stores, hotels and office will locate like a Wanfuzing street

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REFERENCE
 Seoul city hall : http://www.seoul.go.kr/
 Gwangjungu office : http://www.gwangjin.go.kr/
 Naver map : http://www.naver.com
 Google earth : http://earth.google.com
 Bean sprouts map : http://www.congnamul.com/
 Seoul GIS portal system : http://gis.seoul.go.kr/
 Onnara real estate total information: http://www.onnara.go.kr/

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