Vision Statement
To become the worldwide leader in
retailing
Mission Statement
Our fist responsibility is to provide all
consumers (1) the best products and services
with guaranteed satisfaction under one roof.
Wal-mart provides a wide array of products
like toys, electronics, groceries, jewelry,
ladies, men, and childrens apparel, and hard
goods (2) at reasonable prices. We will
continue to offer scholarships to deserving
high-school graduates (8) in hopes of
providing students with a well-deserved
education.
Opportunities
Consumers want ease of shopping
Internet shopping growing
Dollar value increasing
Similar shopping patterns worldwide
Retail sales expected to increase
Environment conscious consumers
Elderly population growing
Asian market virtually untapped by retail
European Market untapped by retail
Threats
Regulation of Wal-Mart pharmacies
Small towns do not want entry of Wal-Mart
Bad media exposure for Kathie Lee Brand
Variety of competition nationally, regionally and
locally
Substitute products more easily because of intense
competition
Critical Success
Factors
Market Share
Price
Competitiveness
Financial Position
Product Quality
Consumer Loyalty
Total
Weight
0.20
0.30
0.10
0.20
0.20
1.00
Wal-Mart
Rating
Weighted
Score
3
0.60
4
1.20
4
2
2
0.40
0.40
0.40
3.00
K-Mart
Rating
Weighted
Score
2
0.40
2
0.60
2
2
2
0.20
0.40
0.40
2.00
JC Penny
Rating
Weighted Score
2
1
0.40
0.30
2
3
2
0.20
0.60
0.40
1.90
Weight
Rating
Weighted Score
0.12500
0.17500
0.01250
0.00625
0.00625
0.01250
0.05000
0.01250
0.10000
4
2
2
3
2
3
3
1
2
0.50
0.35
0.03
0.02
0.01
0.04
0.15
0.01
0.20
0.10
0.05
0.05
0.05
2
3
3
1
0.20
0.15
0.15
0.05
0.10
0.20
1.00
2.30
Strengths
Customer oriented
SAMS Club customers able to buy in bulk
Supercenters offer one stop shopping
Satisfaction guaranteed programs promoting customer
goodwill
Buy from local merchants when possible
Stock ownership and profit-sharing with employees
Leads industry in information technology
Ongoing development of its employees
Strong community involvement
Weaknesses
No formal mission statement
Membership only for SAMS Club
Keep poor performing employees on hand
Old fashioned store policies
Few women and minorities in top
management
Weight
Rating
Weighted
Score
0.250
0.100
0.100
0.025
4
3
4
3
1.00
0.30
0.40
0.08
0.025
0.025
0.025
0.100
0.025
3
4
4
4
3
0.08
0.10
0.10
0.40
0.08
0.012
0.100
0.100
0.013
0.100
1.00
2
1
1
2
1
0.02
0.10
0.10
0.03
0.10
2.88
TOWS Analysis
Strengths
1. Customer oriented
2. SAMs Club consumers able to
buy in bulk
3. Supercenters offer one stop
shopping
4. Satisfaction guaranteed
programs promoting customer
goodwill
5. Buy from local merchants when
possible
6. Stock ownership and profitsharing with employees
7. Leads industry in information
technology
8. Ongoing development of its
employees
9. Strong community involvement
Weaknesses
1. No formal mission statement
2. Membership only for SAMS
Club
3. Keep poor performing
employees on hand
4. Old fashioned store policies
5. Few women and minorities in
top management
S-O Strategies
1. Advertise more for shopping
on-line (S8, O2)
2.
S-T Strategies
1. Buy from local merchants to
promote unity in the community
(S5, T4)
2.
W-O Strategies
1. Improve employment
techniques to hire and keep the
best performing employees
(W3, W5, O6)
W-T Strategies
1. Allow consumers to buy in
smaller bulk without having
membership to SAMS Club (W2,
T5)
SPACE Matrix
Internal strategic position
Financial strength
Environmental stability
+5
-2
+1 best to +6 worst
-6 worst to 1 best
Y axis: 5 + (-2) = 3
-2
+6
-6 unstable to 1 stable
+1 best to +6 worst
X axis: 6 + (-2) = 4
Conservative
FS
Aggressive
Fortaleza Financiera
Dimensiones internas:
Fortaleza financiera y
Ventaja competitiva
Fortaleza de la Industria
CA
IS
Ventaja Competitiva
Defensive
ES
Estabilidad Ambiental
Competitive
Dimensiones externas:
Estabilidad ambiental y
Fortaleza industria
Segn los calculos (David pg 204) con base en los factores de EFE e EFI
Determinan en esta matriz si la estrategia de la empresa debe
Ser de tipo CONSERVADORA, AGRESIVA, DEFENSIVA O COMPETITIVA
SPACE Matrix
Internal strategic position
Financial strength
Environmental stability
+5
-2
+1 best to +6 worst
-6 worst to 1 best
Y axis: 5 + (-2) = 3
-2
+6
-6 unstable to 1 stable
+1 best to +6 worst
X axis: 6 + (-2) = 4
Conservative
FortalezaFSFinanciera
Ventaja Competitiva
Defensiva: se debe centrar en disminuir sus
debilidades internas y evitar amanazas
externas; tipos de estrategias: recorte de
gastos, liquidacin y diversificacin
concntrica
Defensive
Aggressive
Estabilidad Ambiental
Competitive
The Internal-External(IE)
Matrix
Crecer y
construir
Conservar y
mantener
Cosechar o
Enajenar
0.25
0.10
0.10
0.03
0.03
0.03
0.03
0.10
0.03
0.01
0.10
0.10
0.01
0.10
1.00
Strategic Alternatives
Build additional
Improve
Supercenters
SAMS Club
nationwide and
operations
worldwide
AS
TAS
AS
TAS
--------1.00
0.10
4.00
0.40
4.00
0.40
1.00
0.10
------------------------2.00
0.05
3.00
0.08
2.00
0.20
1.00
0.10
----------1.00
1.00
1.00
1.00
--0.10
0.10
0.01
0.10
1.06
--2.00
2.00
2.00
2.00
--0.20
0.20
0.02
0.20
1.30
QSPM continued
Key External Factors
Improve SAMS
Club operations
0.13
0.18
0.01
0.01
0.01
0.01
0.05
0.01
0.10
Build additional
Supercenters
nationwide and
worldwide
AS
TAS
4.00
0.50
3.00
0.53
3.00
0.04
4.00
0.03
3.00
0.02
--------4.00
0.05
4.00
0.40
AS
3.00
4.00
2.00
3.00
2.00
----3.00
3.00
TAS
0.38
0.70
0.03
0.02
0.01
----0.04
0.30
0.10
0.15
0.08
0.15
0.03
2.00
3.00
--3.00
---
1.00
2.00
--2.00
---
0.10
0.30
--0.30
---
Weight
Opportunities
Consumers want ease of shopping
Internet shopping growing
Dollar value increasing
Similar shopping patterns worldwide
Retail sales expected to increase
Environmental conscious consumers
Elderly population growing
Asian Market virtually untapped by retail
European Market untapped by retail
Threats
Regulation of Wal-Mart pharmacies
Small towns do not want entry of Wal-Mart
Bad media exposure for Kathie Lee Brand
Variety of competition nationally, regionally and locally
Substitute products more easily because of intense
competition
SUBTOTAL
SUM TOTAL ATTRACTIVENESS SCORE
1.00
0.20
0.45
--0.45
--2.67
3.72
2.17
3.47