ABOUT HER
It takes a true visionary like Sarita Handa to channel her passion for
textiles to build a multimillion dollar company such as SARITA
HANDA.
25 years ago, she started with nothing other than her name, a list of
customers she wanted to be associated with and a hole lot of zeal to
create a company with a heart.
Exclusive and authentic, the SARITA HANDA Collection reflects the
subtle elegance of French design with unique hand embellishments.
with him and even learned to stitch her own clothes. In 1972, he was at the
Defence Services Staff College at Wellington, Tamil Nadu, where she came
across beautiful hand-embroidered linen.
she brought them back to Delhi and sold them to friends over a coffee party.
However, it wasn't till the 1990s that she thought of starting her own venture
due to two reasonsher husband's job did not allow them to stay at one
place and did not have enough financial support.
few tailors and started operations from her mother's home at South
Extension, Delhi. In 1993-94, they hired a small workshop at
Tughlakabad.
Journey from idea to execution - They began as a small line, but
continued with four factories and office at Udyog Vihar till 2005.
She was shaken by her husband's demise in 2001, and it took a few
PESONAL INTERESTS
Love for nature and flowers
Travelling
Personal favourite is a wooden sculpture depicting Lord
Shiva
Persian rug collection
Paris- best flea market to pick items for dcor
Quality, maintenance and colour- fastness to choose the
right fabric
WORKS
SARITA HANDA is a name that stands for uncompromising quality, design and
elegance. The collection is a result of a love for the aesthetics of French style,
interpreted through the traditional art of Indian needlework.
The designs and colors are inspired by rare 18th century French textiles, ribbons
Today, driven by this passion for arts, textiles and the finer things in life, she has
set the tone for SARITA HANDA Exports, the manufacturing arm of the business
which does private label bedding for the Pottery Barn, Macys, Ethan Allen and
Bloomingdales to name a few.
Belief Statement - I do not give myself the liberty to take things for granted
PRIVATE LABEL
A very creative and innovative design team and an equally
talented and meticulous group of crafts persons collaborate to
turn out design that are impossible to resist. The influence and
inspiration come from traveling the world and visiting places as
diverse as Flea Markets and Museums. Little wonder then, that
Sarita Handa line of Fashion Bedding and Decorative
accessories is very sought after.
HER ACHIEVEMENTS
From India, Sarita Handa - a luxury lifestyle Brand has been
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