Fragrances are sweet but competition is bitter

Review of trade journals like global cosmetics

Answer 1
industry and chemical market reporter.

Popular fashion magazines like glamour,

cosmopolitan, Elee, etc.

Internet can be a valuable source of info for the

fragrance .

1 can visit website of Estee lauder, Chanel, Revlon etc.

One an also use the various search engine to locate

other sites information.

Several of internet databases can be searched using

appropriate keywords finally one can visit newsgroup
and chat groups to collect more information.
Answer 2
Focus groups can be used to
understand the issue that
concern women when purchasing
fragrance and to get a feel for
their preferences for scents and
brands.

 Then a survey of women can be

done to determine their
preferences for scents and uses of
fragrance lo learn if there are
untapped opportunities in the
market place.
Answer 3
Attitudes- What is the overall attitude of women towards fragrances
Attitude towards specific brands.

Preference- Which brands do women prefer?

Purchase intention- Which brand do women plan to purchase in next 3 months

In which outlet do they plan to purchase?

Behavior- Which brand have women purchased in past years.

At which location have they purchased these?
How often are fragrances used?
On what occasion?

Motivation-Why do they purchase it?

To what image do women aspire?
What roles do women assure when they wear a fragrance.

Psychographics
Answer 4
 Comparative scaling techniques
especially rank ordering can be used
to determine the preference among
brands so that small differences
between stimulus objects can be
detected.
 Data is non metric so the study will
be limited in its application.

 Non comparative scaling like likert

scale can be done in place of
comparative technique to enable us
to generalize beyond the brands
considered in the survey.

 Either technique can be used

depending on the particular
information being sought in a
survey.
Answer 5
Qualitative technique.

Focus group

Depth interview.

Laddering technique can be used

for uncovering the emotions
because the line of questioning
proceeds from use characteristics
to personal characteristics.
Answer 6
S.NO. QUESTION STRONGLY AGREE DON’ DISAGRE STRONGL
AGREE (2) T E Y
(1) KNO (4) DISAGREE
W (5)
(3)

1 I Only Buy One Brand

Of Fragrance

2 Celebrity Endorsement
Of A Fragrance Gives It
More Appeal

3 I Frequently Try New

Fragrance

4 I Would Be Interested
In New Fragrance
Answer 7

5. If you are married, how many children do you have?

 This question is irrelevant.
7. If you shop at department stores, which one do you
frequent?
 Wrong question
Part 2
8. I usually buy my fragrances in a department store.
 Ambiguous words should not be used.

9. I usually buy my fragrances in a drugstore.

 Ambiguous words should not be used.
12. Free gift packages are a definite incentive to buy a
fragrance product.
 Among 6 W’s, ‘when’ is not given time can be during winters,
diwali.
16. I frequently try new fragrances.
 Ambiguous words should not be used.
Part 3

17. Now often don you buy fragrances?

 Since ambiguous word is used and a particular time period is
not started.
How often do you buy fragrances within two month?
20. Are you happy with the fragrances currently on the
market?
 Irrelevant question:- Since what matter is that which are the
product that customers are using not those which brands are
present in the market.
Thank you