Contact Information
Office: Eng. Mgmt. 204
600 W. 14th St
Rolla, MO 65409
Phone: 573-341-6153
Email: guardiolai@mst.edu
Office Hours: 1-3pm (CST) Mon, Tue,
Thur, and Fri
In addition I will be holding a bi-weekly
additional WebEx meeting to cover
questions.
The Book:
Spreadsheet Modeling
& Decision Analysis
A Practical Introduction to
Management Science
6th edition
Cliff T. Ragsdale
Grading
Tests
Two tests: mid-term and final each will be
15%
The tests will be take home and will be
based on the homework assignments.
You are welcome to use all resources
available to reference during the test.
It will be issued and submitted via
Blackboard on time.
Assignments
Please submit only ONE file with the
filename having some sort of
identification.
Name the file with your name
Preferred format is pdf
Tentative Schedule
Cases
To retain the usage of the information from
the RT-19 project. Data has been
collected on various small experiments
that were carried out last semester. The
cases will ask you to apply the methods of
this course to reveal insight regarding the
current design.
Each case has been developed to make
use of a specific tool with a specific
purpose.
Introduction to Modeling
& Problem Solving
Introduction
We face numerous decisions in life,
business, and engineering design.
We can use computers to analyze the
potential outcomes of decision
alternatives.
Home Runs
in Management Science
Xerox
Developed Lean Document Production
solutions for the printing industry
Provides productivity and cost
improvements for print shops
Benefits:
$200 million in incremental profit for customers
20% - 40% productivity increase
Home Runs
in Management Science
StatoilHydro
Primary supplier of natural gas in Norway
Developed GassOpt tool for optimizing
operation of worlds largest offshore pipeline
Benefits:
Accumulated savings of US $2 billion through 2008
Home Runs
in Management Science
US Federal Aviation Administration (FAA)
Responsible for air traffic management
Large-scale weather systems reduce
available air space
Developed Airspace Flow Programs to
optimize ground delays for each individual
flight when weather compromises flight
routes
Benefits:
Saved airlines $190 million in first 2-years of use
Home Runs in
Management Science
Netherland Railways
Developed system to optimize 5,500 daily
trains routes
Creates efficient crew & rolling stock
schedules
Benefits:
Increased profit by 40 million Euros
Improved on-time arrivals
Characteristics of Models
Models are usually simplified versions of
the things they represent
A valid model accurately represents the
relevant characteristics of the object or
decision being studied
Benefits of Modeling
Economy - It is often less costly to
analyze decision problems using
models.
Timeliness - Models often deliver
needed information more quickly than
their real-world counterparts.
Feasibility - Models can be used to do
things that would be impossible.
Models give us insight & understanding
that improves decision making.
Y = dependent variable
(aka bottom-line performance measure)
Xi = independent variables (inputs having an impact
on Y)
f(.) = function defining the relationship between the Xi
&Y
Form of f(.)
Independent
Variables
OR/MS
Techniques
well-defined
Identify
Problem
Formulate &
Implement
Model
Analyze
Model
unsatisfactory
results
Test
Results
Implement
Solution
Anchoring Effects
Arise when trivial factors influence initial
thinking about a problem.
Decision-makers usually under-adjust
from their initial anchor.
Example:
What is 1x2x3x4x5x6x7x8 ?
What is 8x7x6x5x4x3x2x1 ?
Framing Effects
Refers to how decision-makers view a
problem from a win-loss perspective.
The way a problem is framed often
influences choices in irrational ways
Suppose youve been given $1000 and
must choose between:
A. Receive $500 more immediately
B. Flip a coin and receive $1000 more if heads
occurs or $0 more if tails occurs
Payoffs
$1,500
Alternative A
Initial state
Heads (50%)
Alternative B
(Flip coin)
Tails (50%)
$2,000
$1,000
Good
Bad
Good
Bad
Deserved Success
Dumb Luck
Bad Luck
Poetic Justice
Video Links
Please watch these videos:
July 2011 video:
http://youtu.be/Sr39eyChJC0
December 2011: http://youtu.be
/zyPnsdEAjkk
Welcome
Class is over, but please use this time to
view the videos regarding the RT-19
Systems and familiarize your self with the
actual system and how it works.
QUESTIONS????