BRAND

MANAGEMENT
SUMMITED BY
AMMAR QADEER
ASAD ABBAS
LUQMAN ZAFAR

Social Media
Social media refers to the means of

interactions among people in which they

create, share, and exchange information
and ideas in virtual communities and
networks.

why should I
care ?

REASON
#1

BECAUSE 2/3 OF THE GLOBAL INTERNET

POPULATION VISIT SOCIAL NETWORKS.

REASON #2

Because time spent on social networks

is growing at 3X the overall Internet rate,
accounting for ~10% of all Internet time.

REASON
Because
social media is democratizing
#3
communications.
Big time.

Technology is shifting the power

away from the editors, the
publishers, the establishment,
the media elite.
Now its the people who are in control.
Rupert Murdoch, Global Media Entrepreneur

REASON #4

BECAUSE SOCIAL MEDIA IS

LIKE
WORD OF MOUTH

13
HOURS

The amount of video

uploaded
to YouTube every minute.

412.3 YEARS
The length of time it would take to view every
YouTube video.

100,000,000
The number of YouTube videos viewed per
day.

13,000,00
0
The number of articles available on Wikipedia.

3,600,000,000

The number of photos archived on Flickr.com

Thats roughly 1 photo per every 2 people on the planet.

3,000,000

The average number of Tweets per day on Twitter.com

5,000,000,000
The number of minutes spent on Facebook each day.

1,000,000,000
The amount of
content (web links,
news
stories, blog
posts,
notes,
photos,
etc.)
shared each
week
on
Facebook.

93% OF SOCIAL MEDIA USERS BELIEVE A

COMPANY SHOULD HAVE A PRESENCE IN SOCIAL
MEDIA.

85% of social media users believe that a

company should go further than just having a
presence
with
its customers.
on social
sites and should also interact

M arketers don't understand

channels where you have to talk
and listen at the same time...
The marketing industry's
idea of a two-way
communication is to put
an 800 number
or a web address in an ad
and take orders.
9

Unfortunately, most
companies
like
JUST
anothersocial
marketing
are still
treating
mediachannel.
*

hy should you
se social media?

INTRODUCTION TO COMPANY
Audionic is a renowned brand in the sound industry and

ruling the industry by having a major share.

The Audionic origin is renowned to bring the latest

technology in the market and Audionic proves to be one
of the high-end technological brands which are our
attractive edge.
Audionic products mix contains wide range of multimedia
products, including hi- fi speakers, home theatre,
multimedia speakers, Headphones, ear phones, and mp3
and mp4 players, with each having wide range of subbrands each with differentiated specifications. Our all
products cater the market need of our customers. -

Social Media use by Audionic

the GOAL of the social media

Engagement
What does success
Loyalty
look like?
Retention
Awareness
Sales
Research and development
?