CORPORATE

CULTURE

The presentation today will be

on 3 areas of interests:
1.

Malaysia Education
Blueprint

2.

Corporate Culture Model

3.

Bank Rakyat's Corporate Culture

MALAYSIA EDUCATION BLUEPRINT

Aims to make innovation a driving force and encouraging
collaboration between the industry and academia

CORPORATE CULTURE MODEL

Visual
organization
structures
and process

Artifacts

Social principle,
strategies, goal,
philosophies.

Unconscious, taken-forgranted, belief, perception,

thought feeling

*Based on Schein Model

Values &
beliefs

Underlying
assumptions

Physical environment, social

environment
Technology
Symbol
Spoken language

Cognitive processes
Commitment consensus,
ethic, feeling, ideology
Knowledge
Mind set

Quality conscious
Customer-oriented
Market-oriented
emphasizes innovation
and risk-taking

CORPORATE CULTURE

R.A.K.Y.A.T CULTURE

CORPORATE CULTURE MODEL

Visual
organization
structures
and process

Social principle,
strategies, goal,
philosophies.

Unconscious, taken-forgranted, belief, perception,

thought feeling

Artifacts

Awards and
Recognition

Values &
beliefs

R.A.K.Y.A.T
Culture

Underlying
assumptions

Target Operating
Model (TOM)

CHANGES OF NAME

Bank's name was changed

to Bank Rakyat
Kerjasama Malaysia
Berhad, better known as
Bank Rakyat.

EXCEEDING RM1 BILLION

& BRAND
STRENGTHENING
Bank Rakyat records over
RM1 billion profit
before tax and zakat for
the first time in its
history.

2008

1973

FULLY ISLAMIC BANKING

Bank Rakyats total
assets are fully Shariahcompliant.

2015

2003

1954

HISTORY OF BANK RAKYATS

TRANSFORMATION

BUSINESS MODEL

ELEMENTS

ORIENTATION

Permutations of Bank Rakyats Target Operating/Business Model along the continuum of being
commercially and/or development driven

Phase 1:
Getting the
house in order
Phase 2:
Accelerating
the pace
Phase 3:
Value and
growth

Conglomerate structure or
Rakyat Banking Group

Full Fledged Commercial

Bank

Rakyat Group Action Plan

Get House in
Order

New growth areas

Cohesive go to market
approach

Use technology to support

strategic direction

Consolidate position in the

market in >3 chosen
segments

Create a high performance

and passionate workforce

Energising the workforce:

Culture, Commitment,
Competency

Determine Target Operating

Model

Maximise current business

potential

TRANSFORMATION APPROACH
On completion of strategy visioning process and agreement on strategic thrusts, next
steps include determining Bank Rakyats transformation approach to achieve target
operating model with senior management of Bank Rakyat

Going for
growth and
value creation

1. UNDERLYING ASSUMPTIONS

Transformation

Project
Management
(Methodology
, Process &
Procedures,
PMO)

TRANSFORMATION
OFFICE

Performance
Management
(BSC,
Stakeholder
Management,
Investors
Relations)

ROSF I REVENUE I PROFIT I POSITIONING I

FINANCIALS

Risk Framework
Human Capital
Blueprint
Marketing
Blueprint
Collection
Blueprint
Develo
p and
refresh
product
offering
s

Techno
infra for
future
growth

Identify
and
target
Segmen
t

Where
and
How to
go to
Market

Where
and
What
Biz to
Finance

Change Management Approach

Branding
Celebrating Milestones

Distribution
and
touch
point

11
Page 11

2. VALUES AND BELIEFS

How to instill
a)Monthly townhall
meeting
b)Monthly Bulletin
c)Video via intranet
d)Corporate Culture
Booklet

3. ARTIFACTS
Recognition

Award
s

CEO OF THE YEAR 2014

National Award For
Management Accounting
(NAfMA)

BEST SHARIA PROGRAM

MASTERCARD

BEST SHARIA PROGRAM

MASTERCARD

BEST ISLAMIC BANK

2014
Global Islamic Finance
Award (GIFA)

Best Managed
Bank Malaysia
2014
INTERNATIONAL
FINANCE
MAGAZINE

BUSINESS MANAGER OF THE YEAR

2014
National Award For Management
Accounting (NAfMA)

Others

SOCIAL MEDIA

INCUBATOR

EMPLOYEES ENGAGEMENT
PUBLICATION

Rebrand Nuri

DIGITAL APPS

Monthly
Bulletin

Market
Analysis
Report

Eg: FinTech
(DEXT)

JOINT VENTURE/
COLLABORATION

YOU
THAN
K