Welcome To Our Presentation

on
Cyber Caf Business
PRESENTED BY
SAKIB SALIM CHOWDHURY 15-29448-1
ISTIYAK AHMED
15-29391-1
ARIFUL HAQUE
15-29329-1
SAUD BIN AL AMIN
15-29269-1

Cyber Caf In The Rural Areas of Bangladesh

What Is An Internet Caf ?

A business enterprise that provides

internet access, digital and
computer related services to its
customers.

Location
Location is the key when it comes to business. Even if the
services are good people wont able to receive them because of
the location.
While selecting the location weve focused
on these things:

Nearness to the close-by residents

Accessibility
Good Business environment
High visibility
Allowance for future expansions
Safety
Traffic

Services
Here are the services offered by our business:
Internet Access
Computer Repairing And
Maintenance
Printing/ Scanning
Typing and Mail Composing
Basic Computer Training
Typing and Encoding
Saving of Digital Files
Photo Editing
Video Editing
Other Computer Related
Services

Budget
We want to open ten cyber cafs in different areas
of Bangladesh. Our budget of each caf is BDT 21,
45,000. The final cost for ten cyber cafs is (23,
45,000*10) = BDT 2, 34, 50,000. Our budget plan
is given below,

Budget
Here is our budget plan:
Legal Fee:
Advance rent
Rent
(10000*12)
Computers (x20), Printers, Softwares etc.
Operators
(5000*10)
Consultants
Internet connection and electricity
Fixtures/Renovation
Furniture and decorations
Others (advertising, banners etc.)
Total startup cost

BDT

=
50,000
= 5, 00,000
= 1, 20,000
= 10, 25,000
=
50,000
= 1, 00,000
= 1, 00,000
= 1, 00,000
= 2, 00,000
= 1, 00,000
_____________
= 23, 45,000

Marketing Strategy
Marketing strategy is the goal of increasing sales and
achieving a sustainable competitive advantage.

Pricing Strategy: Because there

will be no cyber cafs in that area
we have to think something fair.
Therefore we will set our price to
40tk/hr. for regular internet using

Promotion: Cyberspot Cyber

Caf will spend BDT 1, 00,000 in
its first year for promotional
efforts, to build a brand and
regular customer base. Here are
few specific promotion efforts:

Advertising in local news papers

Local TV spots
Local Radio Spots
Print materials

Target Marketing
Our primary target market are:
Students
Job seekers
Job Holders
Businessmen
In the area there will be some families whose relatives are
living outside of the country. They face many problems
communicating with those who are living in another country.
By opening a cyber caf they can communicate via internet.

Management Strategy
Recruitment : We will recruit 8 part time employees with good general

computer skills, and 2 full time technicians.

Selection : After getting new recruits we will try to choose the best ones
from the candidates. For this first of all well interview the candidate. If
hes passed well have a selection test. For Ex: How good he knows
computers, Internet browsing skills, mail composing, MS word/excel
skills etc.
Training and Development: After getting hired, the new employees get
basic training on computer, internet browsing and mailing and on
customer service skills.

Conclusion
By following the business plan, we can say that
because there are no cyber cafs in our selected area,
we can make good profit out of it. And because there is
a low chance of getting competitors there, our business
will be very successful and popular in the area.