Games Development In

The Age Of The Cloud

Axel Herr, COO, ProfitBricks Inc.

ABOUT PROFITBRICKS

Founded in 2010, 125 Employees (July 2014)

Global Cloud Computing Service IaaS
(Infrastructure as a Service) operations in
Berlin/Germany, San Antonio/Texas and
Boston/MA
$38M in funding to date
No legacy infrastructure, hardware or provisioning
systems
Focus on delivering pure IaaS services with market
leading price/performance ratios
Strong roadmap with additional DCs and
Innovative Cloud Computing Infrastructure
Services

AXEL HERR, COO, PROFITBRICKS INC.

German national
born 1961 in Giessen (Frankfurt),
Germany
graduated m.c.l. in Business Economics
from the University of Applied Sciences in
Giessen
> 30 years in IT, Consumer Electronics,
Software Development and the Games
Publishing
worked in German, British, American,
Japanese and Chinese business
environments

THE GAMES INDUSTRY

Source: http://www.theesa.com/facts/pdfs/esa_ef_2014.pdf

Cloud Computing 2.0

DID YOU KNOW ?

Source: http://www.theesa.com/facts/pdfs/esa_ef_2014.pdf

Cloud Computing 2.0

DID YOU KNOW ?

Source: http://www.theesa.com/facts/pdfs/esa_ef_2014.pdf

Cloud Computing 2.0

DID YOU KNOW ?

Source: http://www.theesa.com/facts/pdfs/esa_ef_2014.pdf

Cloud Computing 2.0

GAMING IS BIG
BUSINESS
Cloud Computing 2.0

GAMES DEVELOPMENT IS HIGH-TECH...

https://www.flickr.com/photos/elliottcable/

...WITHIN A COMPLEX INDUSTRY

DEVELOPERS CONTRIBUTE AROUND THE GLOBE...

MANAGING GLOBAL TEAMS WITHOUT THE CLOUD

IS IMPOSSIBLE

HOW TO CONNECT GLOBAL TEAMS TO

INFRASTRUCTURE 24/7?

THE CLOUD

Cloud Computing 2.0

DEVELOPMENT INFRASTRUCTURE REQUIREMENTS

Network Performance zero maintenance downtime environments
Compute Performance pooled resources CPU and RAM
(dedicated)
High Speed Software Defined Network: ideally InfiniBand
Modern Hypervisor KVM
Support for Rapid Innovation:
Giant Instance Sizes
Instant Deployment of Instances
Live Vertical Scaling
Reliability and Geo-Redundant Storage

DEVELOPMENT INFRASTRUCTURE REQUIREMENTS

Cloud 1.0 can not

deliver against current
and future
requirements!

How We Built Cloud 2.0

Cloud 1.0 Architecture

Born from dedicated servers & VPS

Server based, over subscribed

Cloud 2.0 Architecture

InfiniBand
80 Gb/s

80 Gb/s

80 Gb/s

Dedicated
CPU Cores

Dedicated
RAM

Redundant
Storage x2

Designed around slow Ethernet

network technology 1 or 10 Gb/s
and often throttled

INFINIBAND AS AN ENABLER

InfiniBand is eight times faster than the

fastest Ethernet (80 GBit/s)
Not just a fast network: An enabler for
better features
Enables zero-downtime maintenance
and instant migrations
Customers get:
Customizable Virtual Server Sizes
Live vertical scaling
Better performance: Dedicated CPU
Cores and RAM

FULLY CUSTOMIZABLE VIRTUAL SERVERS

1 to 62 cores (Dedicated)

1 to 240 GB RAM (Dedicated)

Up to 16 virtual drives on each virtual server with 1 to 16,000 GB of storage per drive

Up to 8 virtual network interface cards (NICs) per virtual server

Any operating system or customer provided images

(compatible with Intel/AMD architecture)

*1 ProfitBricks CPU Core = 4 ECUs at Amazon

Live Vertical Scaling

CPU

RAM

SERVER

CPU

RAM

SERVER

Completely flexible Virtual Servers with ability to

scale up at runtime. Users can add CPU cores & RAM
without a reboot.

CPU

RAM

SERVER

NO Reboot Required

API, CLI OR DCD CONFIGURE,

MANAGE YOUR CLOUD, YOUR WAY

DATA CENTER DESIGNER

CLOUD 1.0 VS CLOUD COMPUTING 2.0

Cloud Computing 1.0

Cloud Computing 2.0

FLEXIBLE

Amazon
& Traditional
Hosting
Providers

Rigid
Slow
Cumbersome

LIMITED
SCALABILITY
COMPLEX PRICING

Custom Instance Size

Network Design Freedom

FAST

80 Gb/s Networking
Guaranteed CPU Cores and RAM
No over-provisioning or throttling

EASY TO USE

Drag & Drop Deployments

Full API

FULLY SCALABLE

Live Vertical Scaling with No Reboot

Horizontal or Vertical

SIMPLE PRICING

23

60% to 80% Less than Amazon

CLOUD 2.0 DELIVERS HUGE BENEFITS FOR

GAMING COMPANIES

Cloud Computing 2.0

FOCUS ON DEVELOPMENT, NOT DATA CENTERS,

SERVERS OR OPERATING SYSTEMS

MULTIPLE ENVIRONMENTS

MACHINES CAN BE TURNED UP/DOWN AND

SCALED AROUND THE GLOBE

https://
www.fli
ckr.com
/photos/
maltma
n23/

DEVELOPERS CAN CONTRIBUTE 24/7 ANYWHERE

GLOBAL TEAMS CAN BE SYNCHRONIZED, NEW

RESOURCES EASILY INTEGRATED AND SCALED

BUSINESS AND FINANCIAL CONSIDERATIONS

Reduction of operations resources whilst eliminating

obsolete vendors

Savings from:

reductions in colocation and bandwidth costs

alignment of existing contracts / restructuring of SLAs
identification and removal of unnecessary service
components in existing contracts

Lower latency network connections

Rapid enablement and removal of virtual machines for

development, test and production.

Ability to instantly scale and manage rapid growth

GAMERS RECEIVE UNINTERRUPTED

PERFORMANCE AT ALL TIMES

https://www.flickr.com/photos/inspirekelly/

WORLD CLASS DATA CENTERS WITH THE BEST

PHYSICAL SECURITY AND CONNECTIVIY

THANK YOU + QUESTIONS

As Seen In

Axel Herr, COO

ProfitBricks USA
Phone: 866-8525229
Twitter: @Axelherr
Start a 14-Day Free Trial or contact
a ProfitBricks Cloud Executive:
www.ProfitBricks.com
or Call:
1-866-852-8229

Learn about Cloud Pricing in our

White Paper:
S
ecret World of Cloud Computing IaaS
Pricing