Buying Behavior
Extended Problem-Solving
Limited Problem-Solving
Habitual Problem Solving
Consumer Adoption
Process
Suggested Marketing
Strategy
Awareness
Interest
Evaluation
Trial
Adoption
7. Do not blame others for any failure since the buck stops with
marketing whether its a lousy ad, a product/package defect,
poor availability, material run-out, ill-timed price, hike,
liquidity crunch, etc. The consumer doesnt care. She/he sees,
knows and remembers only the brand/company, and is
ultimately the consumer is the boss, then marketing owns the
privilege of being his/her direct report.
8. Do not pretend to be who youre not, as consumers will see
through you as phony and this applies as much to brands as
it does to people. Be yourself.
9. Indeed, marketing is vital for any company, but precisely
because of this, you must accept that marketing is too
important to be left only to marketing people.
Coveys Principles
Be Proactive Principles of Personal Vision
Begin with End in Mind Principles of Personal
Leadership
Put First Things First Principles of Personal
Management
Seek First to Understand, Then to be Understood
Principles of Emphatic Communication
Synergize Principles of Creative Cooperation
Sharpen the Saw Principles of Balanced Renewal
Thank You!
Reporters:
Suzette G. Pretencio
Irna Mae C. Javines
Jayson D. Menchavez
Lerma M. Remorosa