PRESENTATION ON

PVC RESIN

GROUP INTRODUCTION

Yasir Perwez , ID : 132200045

Yasir Perwez , ID : 132200045

Chayan Kumer Roy , ID :132200077

Chayan Kumer Roy , ID :132200077

Md . Ershad , ID : 103200128
Md . Ershad , ID : 103200128

Asifur Rahman , ID :132200069

Asifur Rahman , ID :132200069

OVERVIEW
Description of the Product
Description of the Product
Consideration of Competition
Consideration of Competition
Buyers and Target Group
Buyers and Target Group
Perceived Value
Perceived Value
Target Segment
Target Segment
Challenge
Challenge
How we take these Challenge to Achieve
How we take these Challenge to Achieve
Implementing the Plan
Implementing the Plan
SWOT Analysis
SWOT Analysis

PRODUCT DESCRIPTION

What is Polyvinyl Chloride (PVC)?

What is Polyvinyl Chloride (PVC)?

PVC is Polyvinyl Chloride. This is a plastic that has the

PVC is Polyvinyl Chloride. This is a plastic that has the
following chemical formula: CH2=CHCl .
following chemical formula: CH2=CHCl .
PVC can be used for tons of other applications from industrial
PVC can be used for tons of other applications from industrial
ware and widely used in the healthcare sector, to car spare
ware and widely used in the healthcare sector, to car spare
parts, toys factory, food packaging, raingear, etc.
parts, toys factory, food packaging, raingear, etc.

CHARACTERISTICS OF PVC
RESIN
These are some of the properties that makes PVC
These are some of the properties that makes PVC
appropriate for several applications:
appropriate for several applications:
Toughness, strength
Toughness, strength
Ease of blending, ease of processing
Ease of blending, ease of processing
Flame resistant and fire prevention properties
Flame resistant and fire prevention properties
rigid or flexible, etc..
rigid or flexible, etc..
Excellent electrical insulation properties. This makes it ideal to be
Excellent electrical insulation properties. This makes it ideal to be
use in cables.
use in cables.
Resistance to grease, oil and chemicals
Resistance to grease, oil and chemicals
PVC is chemically stable and does not de-polymerize
PVC is chemically stable and does not de-polymerize
Density: 1.32-1.42 g/cc
Density: 1.32-1.42 g/cc

Some of finished goods made from

PVC RESIN

Why have we chosen this product for our

presentation?

REASONS FOR CHOOSING PVC

RESIN

Having desire among customers in Bangladesh to get this product

Having desire among customers in Bangladesh to get this product

Having the affordability of purchasing the product

Having the affordability of purchasing the product

Being the only ONE in the existing market of our country

Being the only ONE in the existing market of our country

Carrying the best standard made from virgin

Carrying the best standard made from virgin

CHARACTERISTICS OF OUR PVC

RESIN

Having strong conduct ability

Having strong conduct ability

Having the more brightness than other

Having the more brightness than other

Made from virgin material

Made from virgin material

Having the high fire resistance power

Having the high fire resistance power

Consideration of Competition

Competing

Ali Co .

brand

Brand position

Khandakar

TPC

ROY

4th

Co.

2nd

3rd

1st

Unit cost

130/kg

135/kg

105/ kg

Price position

3rd

4th

2nd

1st reasonably

Packaging

Sack based

Sack based

Sack based

Sack based

Distribution

Intermediaries

Intermediaries

Importer

Direct Consumer

Advertising

Print media

Man to man

Online

Electronic media
, Print media ,
man to man and

Physical shape

70/kg

POSITION IN MARKET

Qualitative
Qualitative

Starting competition fromth4th sales position based on the current

Starting competition from 4 sales position based on the current
market situation
market situation

Buyers and Target Group

Buyers and Target Group

Selling to the factory only .

Selling to the factory only .
Satisfying the needs of direct consumers
Satisfying the needs of direct consumers
Trying to avoid the intermediaries .
Trying to avoid the intermediaries .

Perceived value

PERCEIVED VALUES
Sl No

Brand

Attributes

01

TPC

very known foreign brand

, high quality , different
shapes .

02

Ali Co.

Known and local brand ,

sub standard quality
.different shapes

03

Khandakar Co.

Known and local brand ,

sub standard quality

04

ROY

Local brand , high quality

from virgin , best price ,
standard shapes

TARGET SEGMENT
Usual Group
Usual Group
we will divide our marketing people into 3 teams to market
we will divide our marketing people into 3 teams to market
our resin .
our resin .
1st team for large scale consumers (500 ton to above )
1st team for large scale consumers (500 ton to above )
2nd team for medium scale consumers (100 ton 500 ton )
2nd team for medium scale consumers (100 ton 500 ton )
3rd team for small scale and for potential consumer
(0 to
3rd team for small scale and for potential consumer
(0 to
100 ton )
100 ton )

Purpose of segmentation
Purpose of segmentation

As a new product launcher , we will to attract to reach to the

As
a new
product launcher
, we
willsure
to that
attract
reach who
to the
direct
consumers
. We want
to be
eachtofactory
use this
direct
consumers
.
We
want
to
be
sure
that
each
factory
who
use
type of resin knows us at least that we are the manufacturer ofthis
resin
type of resin knows us at least that we are the manufacturer of resin

CHALLENGES
Though we will have the best quality and best price we
Though we will have the best quality and best price we
think we will face some challenges as
think we will face some challenges as

Making awareness among the consumers

Making awareness among the consumers

CHALLENGES
Though we will have the best quality and best price we
Though we will have the best quality and best price we
think we will face some challenges as
think we will face some challenges as

Making awareness among the consumers

Making awareness among the consumers

Fluctuation in price of finished goods

Fluctuation in price of finished goods

CHALLENGES
Though we will have the best quality and best price we
Though we will have the best quality and best price we
think we will face some challenges as
think we will face some challenges as

Making awareness among the consumers

Making awareness among the consumers

Fluctuation in price of finished goods

Fluctuation in price of finished goods

Production of large volume in a short period

Production of large volume in a short period

CHALLENGES
Though we will have the best quality and best price we
Though we will have the best quality and best price we
think we will face some challenges as
think we will face some challenges as

Making awareness among the consumers

Making awareness among the consumers

Fluctuation in price of finished goods

Fluctuation in price of finished goods

Production of large volume in a short period

Production of large volume in a short period

Participating in the market share

Participating in the market share

CHALLENGES
Though we will have the best quality and best price we
Though we will have the best quality and best price we
think we will face some challenges as
think we will face some challenges as

Making awareness among the consumers

Making awareness among the consumers

Fluctuation in price of finished goods

Fluctuation in price of finished goods

Production of large volume in a short period

Production of large volume in a short period

Participating in the market share

Participating in the market share

Maintaining the quality

Maintaining the quality

How we take these challenges to achieve

INITIATIVES FOR THE CHALLENGES

For large scale consumers (500 ton to above )
For large scale consumers (500 ton to above )

Making list of all factory with detailed contact information

Making list of all factory with detailed contact information

INITIATIVES FOR THE CHALLENGES

For large scale consumers (500 ton to above )
For large scale consumers (500 ton to above )

Making list of all factory with detailed contact information

Making list of all factory with detailed contact information

Giving the bulk discount to them

Giving the bulk discount to them

INITIATIVES FOR THE CHALLENGES

For large scale consumers (500 ton to above )
For large scale consumers (500 ton to above )

Making list of all factory with detailed contact information

Making list of all factory with detailed contact information

Giving the bulk discount to them

Giving the bulk discount to them

Giving the different sales promotion offer which will be only for
Giving the different sales promotion offer which will be only for
them
them

INITIATIVES FOR THE CHALLENGES

For large scale consumers (500 ton to above )
For large scale consumers (500 ton to above )

Making list of all factory with detailed contact information

Making list of all factory with detailed contact information

Giving the bulk discount to them

Giving the bulk discount to them

Giving the different sales promotion offer which will be only for
Giving the different sales promotion offer which will be only for
them
them

Inspiring the machine man by giving gift of these factory .

Inspiring the machine man by giving gift of these factory .

INITIATIVES FOR THE CHALLENGES

For large scale consumers (500 ton to above )
For large scale consumers (500 ton to above )

Making list of all factory with detailed contact information

Making list of all factory with detailed contact information

Giving the bulk discount to them

Giving the bulk discount to them

Giving the different sales promotion offer which will be only for
Giving the different sales promotion offer which will be only for
them
them

Inspiring the machine man by giving gift of these factory .

Inspiring the machine man by giving gift of these factory .

Giving free delivery to them .

Giving free delivery to them .

INITIATIVES FOR THE CHALLENGES

For medium scale consumers ( 100 ton to 500 )
For medium scale consumers ( 100 ton to 500 )

Giving them the opportunity to test our product free

Giving them the opportunity to test our product free

INITIATIVES FOR THE CHALLENGES

For medium scale consumers ( 100 ton to 500 )
For medium scale consumers ( 100 ton to 500 )

Giving them the opportunity to test our product free

Giving them the opportunity to test our product free

Arranging seminar in the association and inviting the related

Arranging seminar in the association and inviting the related
factories owner
factories owner

INITIATIVES FOR THE CHALLENGES

For medium scale consumers ( 100 ton to 500 )
For medium scale consumers ( 100 ton to 500 )

Giving them the opportunity to test our product free

Giving them the opportunity to test our product free

Arranging seminar in the association and inviting the related

Arranging seminar in the association and inviting the related
factories owner
factories owner

Arranging free lab test for all factories

Arranging free lab test for all factories

INITIATIVES FOR THE CHALLENGES

For medium scale consumers ( 100 ton to 500 )
For medium scale consumers ( 100 ton to 500 )

Giving them the opportunity to test our product free

Giving them the opportunity to test our product free

Arranging seminar in the association and inviting the related

Arranging seminar in the association and inviting the related
factories owner
factories owner

Arranging free lab test for all factories

Arranging free lab test for all factories

Giving promotions and facilities like transportation to the dealers

Giving promotions and facilities like transportation to the dealers

INITIATIVES FOR THE CHALLENGES

For small scale consumers ( 0 to 100 )
For small scale consumers ( 0 to 100 )

Arranging seminar and conference about the benefits of the use of

Arranging seminar and conference about the benefits of the use of
best resin
best resin

INITIATIVES FOR THE CHALLENGES

For small scale consumers ( 0 to 100 )
For small scale consumers ( 0 to 100 )

Arranging seminar and conference about the benefits of the use of

Arranging seminar and conference about the benefits of the use of
best resin
best resin

Giving the advice of the potential customer about setting up plant

Giving the advice of the potential customer about setting up plant
of using resin related to technical site.
of using resin related to technical site.

INITIATIVES FOR THE CHALLENGES

For small scale consumers ( 0 to 100 )
For small scale consumers ( 0 to 100 )

Arranging seminar and conference about the benefits of the use of

Arranging seminar and conference about the benefits of the use of
best resin
best resin

Giving the advice of the potential customer about setting up plant

Giving the advice of the potential customer about setting up plant
of using resin related to technical site.
of using resin related to technical site.

Inspiring the young entrepreneur to use the best resin and avoid
Inspiring the young entrepreneur to use the best resin and avoid
the risk of failure in business.
the risk of failure in business.

Implementing the Plan

MARKETING MIX

ACTIONS FOR IMPLEMENTING THE

PLAN
For the proper implementation of the plan , two different
For the proper implementation of the plan , two different
phases are going to be implemented one after another within
phases are going to be implemented one after another within
this year of 2015 .
this year of 2015 .
th )
1st phase ( May st1st to August 30
th
1 phase ( May 1 to August 30 )
st

ACTIONS FOR IMPLEMENTING THE

PLAN
For the proper implementation of the plan , two different
For the proper implementation of the plan , two different
phases are going to be implemented one after another within
phases are going to be implemented one after another within
this year of 2015 .
this year of 2015 .
th )
1st phase ( May st1st to August 30
th
1 phase ( May 1 to August 30 )
st

Arranging the seminar in different associations related resin

Arranging the seminar in different associations related resin
industry and announcing about the launching our product .
industry and announcing about the launching our product .

ACTIONS FOR IMPLEMENTING THE

PLAN
For the proper implementation of the plan , two different
For the proper implementation of the plan , two different
phases are going to be implemented one after another within
phases are going to be implemented one after another within
this year of 2015 .
this year of 2015 .
th )
1st phase ( May st1st to August 30
th
1 phase ( May 1 to August 30 )
st

Arranging the seminar in different associations related resin

Arranging the seminar in different associations related resin
industry and announcing about the launching our product .
industry and announcing about the launching our product .

Sponsoring the cultural ceremony in the picnic arranged by resin

Sponsoring the cultural ceremony in the picnic arranged by resin
manufacturer association
manufacturer association

ACTIONS FOR IMPLEMENTING THE

PLAN
For the proper implementation of the plan , two different
For the proper implementation of the plan , two different
phases are going to be implemented one after another within
phases are going to be implemented one after another within
this year of 2015 .
this year of 2015 .
th )
1st phase ( May st1st to August 30
th
1 phase ( May 1 to August 30 )
st

Arranging the seminar in different associations related resin

Arranging the seminar in different associations related resin
industry and announcing about the launching our product .
industry and announcing about the launching our product .

Sponsoring the cultural ceremony in the picnic arranged by resin

Sponsoring the cultural ceremony in the picnic arranged by resin
manufacturer association
manufacturer association

Making the delivery van decorated with the picture of the product
Making the delivery van decorated with the picture of the product
and the company logo .
and the company logo .

ACTIONS FOR IMPLEMENTING THE

PLAN

Advertising the product through radio , TV and newspaper

Advertising the product through radio , TV and newspaper
(this initiative is our plus point)
(this initiative is our plus point)

ACTIONS FOR IMPLEMENTING THE

PLAN

Advertising the product through radio , TV and newspaper

Advertising the product through radio , TV and newspaper
(this initiative is our plus point)
(this initiative is our plus point)

Free T-shirt , machine gloves will be given to the worker of

Free T-shirt , machine gloves will be given to the worker of
the consumers factory..
the consumers factory..

ACTIONS FOR IMPLEMENTING THE

PLAN

Advertising the product through radio , TV and newspaper

Advertising the product through radio , TV and newspaper
(this initiative is our plus point)
(this initiative is our plus point)

Free T-shirt , machine gloves will be given to the worker of

Free T-shirt , machine gloves will be given to the worker of
the consumers factory..
the consumers factory..

Arranging the sports competition between the workers and

Arranging the sports competition between the workers and
employees of member factories of the association .
employees of member factories of the association .

ACTIONS FOR IMPLEMENTING THE

PLAN
th )
2nd Phase (September st1st to December 30
th
2 Phase (September 1 to December 30 )
nd

ACTIONS FOR IMPLEMENTING THE

PLAN
th )
2nd Phase (September st1st to December 30
th
2 Phase (September 1 to December 30 )
nd

Evaluating the result of first phase initiatives and according to

Evaluating the result of first phase initiatives and according to
that making the company future marketing plan .
that making the company future marketing plan .

ACTIONS FOR IMPLEMENTING THE

PLAN
th )
2nd Phase (September st1st to December 30
th
2 Phase (September 1 to December 30 )
nd

Evaluating the result of first phase initiatives and according to

Evaluating the result of first phase initiatives and according to
that making the company future marketing plan .
that making the company future marketing plan .

Collecting the price , quality and other information of the

Collecting the price , quality and other information of the
competitors and comparing with our product.
competitors and comparing with our product.

ACTIONS FOR IMPLEMENTING THE

PLAN
th )
2nd Phase (September st1st to December 30
th
2 Phase (September 1 to December 30 )
nd

Evaluating the result of first phase initiatives and according to

Evaluating the result of first phase initiatives and according to
that making the company future marketing plan .
that making the company future marketing plan .

Collecting the price , quality and other information of the

Collecting the price , quality and other information of the
competitors and comparing with our product.
competitors and comparing with our product.

To get the new customer some free lab test we will provide
To get the new customer some free lab test we will provide

ACTIONS FOR IMPLEMENTING THE

PLAN
th )
2nd Phase (September st1st to December 30
th
2 Phase (September 1 to December 30 )
nd

Evaluating the result of first phase initiatives and according to

Evaluating the result of first phase initiatives and according to
that making the company future marketing plan .
that making the company future marketing plan .

Collecting the price , quality and other information of the

Collecting the price , quality and other information of the
competitors and comparing with our product.
competitors and comparing with our product.

To get the new customer some free lab test we will provide
To get the new customer some free lab test we will provide

Decreasing the quantity of bulk discount for a specific time to

Decreasing the quantity of bulk discount for a specific time to
encourage the consumer s
encourage the consumer s

ACTIONS FOR IMPLEMENTING THE

PLAN
th )
2nd Phase (September st1st to December 30
th
2 Phase (September 1 to December 30 )
nd

Giving the award as BEST QUALITY MAINTAINER OF

Giving the award as BEST QUALITY MAINTAINER OF
RESIN , BEST MACHINE MAN OF THER YEAR , BEST
RESIN , BEST MACHINE MAN OF THER YEAR , BEST
LAB TECHNICIAN OF THE YEAR among the member
LAB TECHNICIAN OF THE YEAR among the member
factories of the association .
factories of the association .

ACTIONS FOR IMPLEMENTING THE

PLAN
th )
2nd Phase (September st1st to December 30
th
2 Phase (September 1 to December 30 )
nd

Giving the award as BEST QUALITY MAINTAINER OF

Giving the award as BEST QUALITY MAINTAINER OF
RESIN , BEST MACHINE MAN OF THER YEAR , BEST
RESIN , BEST MACHINE MAN OF THER YEAR , BEST
LAB TECHNICIAN OF THE YEAR among the member
LAB TECHNICIAN OF THE YEAR among the member
factories of the association .
factories of the association .

Collecting the annual report from the association about the each
Collecting the annual report from the association about the each
company sale from their submitted report and identifying our
company sale from their submitted report and identifying our
market share .
market share .

ACTIONS FOR IMPLEMENTING THE

PLAN
th )
2nd Phase (September st1st to December 30
th
2 Phase (September 1 to December 30 )
nd

Giving the award as BEST QUALITY MAINTAINER OF

Giving the award as BEST QUALITY MAINTAINER OF
RESIN , BEST MACHINE MAN OF THER YEAR , BEST
RESIN , BEST MACHINE MAN OF THER YEAR , BEST
LAB TECHNICIAN OF THE YEAR among the member
LAB TECHNICIAN OF THE YEAR among the member
factories of the association .
factories of the association .

Collecting the annual report from the association about the each
Collecting the annual report from the association about the each
company sale from their submitted report and identifying our
company sale from their submitted report and identifying our
market share .
market share .

Depending on market share statistics defining the marketing

Depending on market share statistics defining the marketing
strategy
strategy

Pre launching activities

THING TO DO
Before launching the product , some pre launching activities will
Before launching the product , some pre launching activities will
be done for testing the product as well as the customer
be done for testing the product as well as the customer
satisfaction and their views , comments about the product more
satisfaction and their views , comments about the product more
specifically .
specifically .

Some free sample will be distributed among some targeted large

Some free sample will be distributed among some targeted large
scale and medium scale customers .
scale and medium scale customers .

Comments and ideas will be recorded towards the product of

Comments and ideas will be recorded towards the product of
these targeted customers .
these targeted customers .

A questionnaire will be used to judge the satisfaction of the

A questionnaire will be used to judge the satisfaction of the
customers .
customers .

THING TO DO

Survey
Survey

A survey is to be done in the distributed factories on 31st April on

A survey is to be done in the distributed factories on 31st April on
the following issues :
the following issues :
Test performance reports .
Test performance reports .

Customer satisfaction .
Customer satisfaction .

Customer behavior towards the produt .

Customer behavior towards the produt .

Any complain from the customer .

Any complain from the customer .

(if )Any damages occurred and also the reason .

(if )Any damages occurred and also the reason .

Launching

PRODUCT LAUNCHING DETAILS

Product Releasing Date

Product Releasing Date

: April 20 , 2015
: April 20 , 2015

Launching Date
Launching Date

: May 1st , 2015

: May 1st , 2015

Selling Area
Selling Area

: National Industrial Zone

: National Industrial Zone

Distribution
Distribution

: B2C
: B2C

CAMPAIGN PROGRAM ON LAUNCHING

DAY

Newspaper Coverage (Nationals)

Newspaper Coverage (Nationals)

Road Campaign
Road Campaign

Seminar in the Association with the presence of press journalists.

Seminar in the Association with the presence of press journalists.

SWOT analysis

SWOT ANALYSIS
Strengths
Strengths

Emotional benefit because of local brand.

Emotional benefit because of local brand.

Strong and experienced management.

Strong and experienced management.

Familiar and main raw material for consumers.

Familiar and main raw material for consumers.

High quality and 100% virgin .

High quality and 100% virgin .

Use of computerized foreign technology .

Use of computerized foreign technology .

SWOT ANALYSIS
Weaknesses
Weaknesses

Instability of the price of the raw material .

Instability of the price of the raw material .

Maintaining the best quality simultaneously .

Maintaining the best quality simultaneously .

Lack of consumers technical awareness.

Lack of consumers technical awareness.

Lack of technical expertise .

Lack of technical expertise .

SWOT ANALYSIS
Opportunities
Opportunities
Consumers most desired product .
Consumers most desired product .

Comparatively cheapest price

Comparatively cheapest price

No existence of similar virgin resin manufacturer .

No existence of similar virgin resin manufacturer .

Fastest growth in the market.

Fastest growth in the market.

Existence of increasing demand.

Existence of increasing demand.

Experienced in PVC sector.

Experienced in PVC sector.

Already have a good number of loyal customers .

Already have a good number of loyal customers .

SWOT ANALYSIS
Threats
Threats

Entrance of couple of rival companies in the market .

Entrance of couple of rival companies in the market .

Inflation in local market .

Inflation in local market .

Political instabilities in the country .

Political instabilities in the country .

HR raiding and poaching by competitors.

HR raiding and poaching by competitors.

Have a nice semester