confiture Jam

made by finest fruits of

nature.

An product by

Excellent Foods.
Name: ??

I.D: ?????

Class: ??

Executive
Summary---------------------------------------------------------------3
Company
Profile-------------------------------------------------------------------4
Vision &
Mission------------------------------------------------------------------6
Market
Analysis------------------------------------------------------------------10
Marketing Strategies
(4Ps)----------------------------------------------------13
Conclusion-------------------------------------------------------------------

Executive
Summary
????????????

Company Profile
Excellent Foods began its journey in early 2014 as a Spice company, with a
revolutionary product (confiture Jam made by finest fruits of nature) that
popularized the concept of having clean, healthy food. Excellent Foods
initiatives were, to make manufacture the confiture Jam that is hygienic, reduce
time spent in the kitchen by women, foster health and contribute towards personal
attractiveness, so that people who use our product confiture Jam would be able
to experience a more rewarding life-style.
This was long before the phrase Corporate Mission had even been invented.
However, our founders philosophy remains unchanged over time. Even if their
language and the notion of only women doing the housework have become
outdated, in this age of rapidly changing lifestyles, fuelled by the rampant
development of technology; consumers are compelled to alter their eating habits.
Excellent Foods responds to this challenge of developing innovative food
products based on convenience and quick preparation in line with modern lifestyles
and yet retains traditional values through its diverse collection of food products.
In a history that now crosses three decades, Excellent Foods success has been
influenced by the major events of the day economic boom, depression, wars,
changing consumer lifestyles and technological advancements. Even after three
decades the companys focal point still remains on customers needs through

Mission & Vision

Vision
To be competitive in the growing market as the quality

managed company
Mission
With commencing worth Rs.10 billion, to be a Rs. 50 billion

food company by the year 2020 in the convenience food

segment by launching another products and services in
the domestic and international markets that enhance
lifestyle and create value for our customers through
management excellence at all levels.

Company Values

Innovation
Health
Quality

Growth & Development

To be the Best growing
and processing facilities in
one location
Have vast and modern
machinery
The first food company of
Pakistan to win ISO 1400
award from its beginning.

Growth & Development

Expected Growth of Excellent Foods

SWOT Analysis
Strengths

Weaknesses

Modernized
Technology
Farm fresh image
More fruit content
Variety in Flavours

Less Support of
Promotions
Less Packaging
Varieties
Limited Traget
Market

Opportunitie
s

Threats
Increased

Untapped Market
Segments
Available
Packaging options
New flavours can
be introduced

competition
Aggressive
Advertisement of
Competitors
Increasing Market
Share of
Competitors

Strength
The first food company of Pakistan to win

ISO 1400 award from its beginning.

International recognition from the beginning.
Own reputation in market.
Own growing and processing facilities at one

location.
Have more fruit content.

Weakness
Less support of Promotions.
Low advertising on the Media.
Contended with their brand name.
Very less packaging variants.
Decreasing growth rate and eventually losing

market shares.

Opportunities
Have an opportunity to target untapped

market segments.
Creating new horizons for the food processing
companies.
Increase the depths of its existing products
categories.
The company may invest in new product
categories.

Threats
Increased competition
Aggressive Advertisement of Competitors
Increasing Market Share of Competitors

Threat of new entrants

Capital requirement.
Technology.
Cost advantage
Aggressive marketing of competitors
With the new companies in market the market

share is also dropped.

many national companies are joining hands
with multi-national corporations.

Industry Rivalry
low switching costs.
Industry is growing.
Exit barriers are high and rivals stay and

compete.
Product differentiation.
Fixed cost are high .

Bargaining power of suppliers

Switching cost.
Supplier switching costs relative to firm

switching costs.
Degree of differentiation of inputs.
Impact of inputs on cost or differentiation.
Presence of substitute inputs.
Strength of distribution channel.

Bargaining power of Buyers

Degree of dependency upon existing channels

of distribution.
Buyer price sensitivity.
Differential advantage (uniqueness) of
industry products.
Buyer volume.
Bargaining leverage, particularly in industries
with high fixed cost.
Buyer information availability

Marketing Mix of Excellent Foods

Product
Price
Place
Promotion

Product
confiture Jam is a pure fruit Jam , made by the finest fruits

of nature.

Price

Rs.80 per 250ml jar

Place
Available in all large / small store & shops.

Promotion
Electronic Media, Paper media, along with Social Media

STRATEGIES
Excellent Foods have different strategies for their

profit
No artificial color and no artificial flavor are in
their motto!

STRATEGIES
Product Strategy.
Marketing Strategy.
Pricing Strategy.
Distribution Strategy.
Advertising and Promotion Strategy.
Business level strategy.
Operation level strategy.

Product Strategy
No artificial colour and no artificial

flavour is our motto!

This is our USP!

Product Strategy
Black Currant Jam
Apple Jam
Golden Apple Jam
Golden Mist Marmalade
Mango Jam
Mixed Fruit Jam
Pineapple Jam
Pineapple Jelly
Raspberry Jelly
Strawberry Jam

Product Strategy
Excellent Foods has launched its

classic preserves in smaller

packaging, i.e., 200g Jars, so that we
can enjoy more flavors in lower price.
Jams are the core product of the

Excellent Foods.

Marketing
Strategy
Newspapers.
Posters.
Radio channels.
But they mainly invested

their resources in building

their corporate image.

Pricing Strategy
Excellent Foods pricing goal is to increase sales volume

and maintain or increase the market share. In order to

seek higher sales volume they often apply discounting
techniques or other aggressive pricing strategies

Packing
Strategy
Weight
Packing per

#Product
1 Apricot Jam
450 g
12 Jars
2 Black Currant Jam
450 g
12 Jars
3 Chocolate Spread
375 g
12 Jars
4 Golden Apple Jam
450 g
12 Jars
Golden Apple Jam
5
200g
12 Jars
Junior
Excellent Foods has launched its classic preserves in
smaller packaging, i.e., 200g Jars, so that you can enjoy more flavours
in lower price.
6 Mango Jam
450 g
12 Jars
7 Mango Jam Junior
200g
12 Jars
Excellent Foods has launched its classic preserves in
smaller packaging, i.e., 200g Jars, so that you can enjoy more flavours in
lower price.
8 Mixed Fruit Jam
450 g
12 Jars
9 Mixed Fruit Jam Junior 200g
12 Jars
Excellent Foods has launched its classic preserves in
smaller packaging, i.e., 200g Jars, so that you can enjoy more flavours in
lower price.

Distribution Strategy
We also distribute directly to some retailers

for example they supply directly to the Airlines

and Hotels like PIA and Pearl Continental.

Producer----- Wholesaler ---- Retailer ---Consumer

PATH

Advertising and Promotion Strategy

Incentives
Public relations
Exports
Imports
Sales
Research and development
Quality policy

Conclusion
Customer
Competition
Corporation

Excellent Foods is very much

conscious and careful about its sales

and about the customer level
satisfaction .

THE END