1.
2.
3.
4.
Channel flow
Possession
Ownership
Financial flow
Information flow
Risk flow
negotiations
Levels of channels
Zero
One
Two
Three
Reverse flow
Intensive distribution
Exclusive distribution
Selective distribution
2)Product considerations
-unit value
-product line
-standardized product
-technical nature
-bulk & weight
-perishability
3)company considerations
-volume of production
-Financial resources
-experience & competence of management
-services provided by the channels
-desire for control of channels
4)Middlemen considerations
-availability of desired middlemen
-financial ability
-attitude of middlemen
-sales potential
-cost
-competition & legal constraints
Channel conflicts
Vertical channel conflicts
Horizontal channel conflicts
Multichannel conflicts