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Creating Project Plans to Focus Product

Development
Udit Agrawal, Shishir Raghunath, Faris Rahman, Vineet Damle,
Vignesh Swaminathan, Subramanian Deivanayagam
Innovation Management | Summer Term 2015
Session 4 Group 2 Paper Presentation
School of Business and Economics | TIME Research Area
Technology and Innovation Management Group (TIM)

TIME Research Area | Technology and Innovation Management Group (TIM)

AGENDA
Creating Project Plans to Focus Product Development

Introduction

Challenges | Objectives

Paper Description

Conceptual Framework | Framework Implementation

Paper Analysis

Results | Contributions to Strategic Technology Management research and practice

Paper Discussion

Strengths and Weaknesses | Possible Refinements and Extensions

Conclusion

Udit Agrawal, Shishir Raghunath, Faris Rahman, Vineet Damle, Subramanian Deivanayagam, Vignesh Swaminathan

Source: Creating Project [] by Wheelwright et al., 1992

TIME Research Area | Technology and Innovation Management Group (TIM)

Introduction | Challenges in Development Planning


Multitude of non-directional projects

Mismatch with Companys Vision

PreQuips Overcommmited resources

Projects no longer reflect needs of the


business
Project teams not focused on projects
most critical to the business

3000
Engineering
Months

2500
2000

2496

2323

Poor Resource Planning

Considerable time expense fixing


problems on earlier products
More projects underway than
organization can support

Udit Agrawal, Shishir Raghunath, Faris Rahman, Vineet Damle, Subramanian Deivanayagam, Vignesh Swaminathan

1500

1718
Total
Available
Capacity

1000
500
0

460
1989

460
1990

460
1991

Support Time Project Time

Source: Creating Project [] by Wheelwright et al., 1992

TIME Research Area | Technology and Innovation Management Group (TIM)

Introduction | Cause for Challenges


Multitude of non-directional projects

Projects added for the wrong reasons


Developers find technical problems challenging
Person requesting project has clout in the organization

Resources moved or added to crisis projects

The more projects added, the more productivity drops

Reshuffling causes delays in other projects, the effects cascade

No formal process for choosing projects

Udit Agrawal, Shishir Raghunath, Faris Rahman, Vineet Damle, Subramanian Deivanayagam, Vignesh Swaminathan

Source: Creating Project [] by Wheelwright et al., 1992

TIME Research Area | Technology and Innovation Management Group (TIM)

Introduction | Objectives
Aggregate Project Plan (APP)
Papers Objective

Balance development efforts in


terms of different types of product
development projects
Plan and allocate engineering
resources properly

Aggregate Project
Plan

Too much time spent dealing with short-term pressures

Not enough time spent on projects related to strategic mission


Management focuses too much attention on individual projects

The key is the set of all current projects

No single project defines a companys future

Companies should focus on managing the evolving mix of projects

Udit Agrawal, Shishir Raghunath, Faris Rahman, Vineet Damle, Subramanian Deivanayagam, Vignesh Swaminathan

Source: Creating Project [] by Wheelwright et al., 1992

TIME Research Area | Technology and Innovation Management Group (TIM)

AGENDA
Creating Project Plans to Focus Product Development

Introduction

Challenges | Objectives

Paper Description

Conceptual Framework | Framework Implementation

Paper Analysis

Results | Contributions to Strategic Technology Management research and practice

Paper Discussion

Strengths and Weaknesses | Possible Refinements and Extensions

Conclusion

Udit Agrawal, Shishir Raghunath, Faris Rahman, Vineet Damle, Subramanian Deivanayagam, Vignesh Swaminathan

Source: Creating Project [] by Wheelwright et al., 1992

TIME Research Area | Technology and Innovation Management Group (TIM)

HEADING | Sub-title
Action Title

Shishir the 8
step slide

Udit Agrawal, Shishir Raghunath, Faris Rahman, Vineet Damle, Subramanian Deivanayagam, Vignesh Swaminathan

Source: Creating Project [] by Wheelwright et al., 1992

TIME Research Area | Technology and Innovation Management Group (TIM)

Paper Description | APP Step 1


Mapping of project types

Udit Agrawal, Shishir Raghunath, Faris Rahman, Vineet Damle, Subramanian Deivanayagam, Vignesh Swaminathan

Source: Creating Project [] by Wheelwright et al., 1992

TIME Research Area | Technology and Innovation Management Group (TIM)

Paper Description | APP Step 2 & 3


Create Current Project Map

Udit Agrawal, Shishir Raghunath, Faris Rahman, Vineet Damle, Subramanian Deivanayagam, Vignesh Swaminathan

Source: Creating Project [] by Wheelwright et al., 1992

TIME Research Area | Technology and Innovation Management Group (TIM)

Paper Description | APP Step 3 & 4


Identify Resource Capacity & Create Desired Project Mix

Udit Agrawal, Shishir Raghunath, Faris Rahman, Vineet Damle, Subramanian Deivanayagam, Vignesh Swaminathan

Source: Creating Project [] by Wheelwright et al., 1992

10

TIME Research Area | Technology and Innovation Management Group (TIM)

QUESTIONS AND DISCUSSION


Thank you for your attention

Optional image related to your presentation

Your Name | E-Mail Address


Udit Agrawal, Shishir Raghunath, Faris Rahman, Vineet Damle, Subramanian Deivanayagam, Vignesh Swaminathan

Source: Creating Project [] by Wheelwright et al., 1992

11

TIME Research Area | Technology and Innovation Management Group (TIM)

LITERATURE
Key references (Harvard Style, Chicago Style also ok)
Laursen, K. & Salter, A., 2006. Open for innovation: The role of openness in explaining
innovation performance among U.K. manufacturing firms. Strategic Management Journal,
27, 131-150.
Chesbrough, H., 2003. Open Innovation: The New Imperative for Creating and Profiting from
Technology, Cambridge (MA): Harvard Business School Press.

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Udit Agrawal, Shishir Raghunath, Faris Rahman, Vineet Damle, Subramanian Deivanayagam, Vignesh Swaminathan

Source: Creating Project [] by Wheelwright et al., 1992

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