PRINCIPLE OF MARKETING

PRESENTED BY
STUDENT NAME

STUDENT ID

QAIM ALI

57512

WASEEM AHMED

57236

JAMAL ELAHI
MAISAM MUSTAFA

57373
57237

COMPANYS PROFILE
Q-mobile launched in 2008 as local mobile

company with an ambitious aim to provide

reliable and high quality mobiles with
excellent customer care services.

COMPANYS MISSION/VISION
VISION:
The companys vision is to develop path

breaking technologies and efficient processes

that incubate newer market

MISSION:
To become no:1 in market

PEST ANALYSIS
POLITICAL FACTOR:
Political factor includes government regulation and
legal issues. For example: tax policy, employment
law, political stable, trade restrictions
Q-mobile keeps in mind this entire factor while
functioning of the organization take place
ECONOMIC FACTOR:
Q-mobile also considered the economic factor that
effect purchasing power
Economic growth, rate of inflation

SOCIAL FACTOR:
Q-mobile have to learn the condition of the

society to have a huge market share, It should

know the need of the society providing
respective quality of goods and services.
TECHNOLOGICAL FACTORS:
Technology can lowered barriers to entry,
reduce minimum efficient production level and
influence outsourcing decision.

MARKETING MIX OF Q
MOBILE
It is a combination of marketing tools that a

company uses to satisfy their targeted

customers and achieving organizational goals
Product
Price
Place
Promotion

PRODUCTS
There are many products of Q Mobile, these

are:

PRICE
Q-mobile is offering different products at low
prices to compete their competitors:
Noir A1 Rs. 7700/=
Noir A2 Rs. 9000/=
Noir A3 Rs. 8300/=
Noir A5 Rs. 11000/=
Noir A6 Rs. 12500/=
Noir A8 Rs. 14400/=
Noir A10 Rs. 17600/=

PLACE
Q-mobile company deliver its all products

from one place to another place through

retailers and phone dealership.
Q-mobile company has a vast network to
transfer its good to all over Pakistan.

PROMOTION
Promotion is the key element of marketing

program and is concern with effectively and

efficiently communicating the decision of
marketing strategies.
Advertising on TV and radio
Personal selling
Direct selling
Motivating channels

PRODUCT LIFE CYCLE

Q-mobile have successfully crossed the

introduction and growth stage of product life

cycle and enter in the mature stage.

ADVERTISEMENT

SWOT ANALYSIS OF A2 - A10

STRENGTH:
Constantly bringing innovation and new

feature in mobiles. This is necessary due to

competition in the market.
They have a diverse product line targeting
both middle and lower class customers
It is user friendly and well-known brand

WEAKNESS:
Less promotional activity

OPPORTUNITIES:
Q-mobile has a large market in Pakistan. Mostly

people have low income so the Q-mobiles

pricing strategy is a great opportunity for them.

THREATS:
Unstable political condition in the country by

intense competition
Nokia
Samsung
LG

SEGMENTATION
DEMOGRAPHIC
AGE
I.
II.
III.
IV.

17-25
25-35
35-45
45-50

.GENDER
I.
II.

Male
Female

.INCOME
I. All income groups

GEOGRAPHIC
Country: Pakistan
City: Karachi
Location: North

Nazimabad
Universities: Paf-Kiet,
Preston, Iqra

OCCUPATION
I. Students
II. Professionals
III. Management and

Administrative staff

PSYHCOGRAPHIC
I.
II.
III.
IV.

Social class
High class
Middle class
Lower class

TARGETING
LOCATION

AGE DISTRIBUTION

17 - 25
25-35

Paf-Kiet University North

Nazimabad campus

GENDER
Both males and females

OCCUPATION
Students
SOCIAL CLASS
Lower and
middle class

Q-MOBILE POSITIONING
Reliable product against cheap price with high
quality

PRODUCT CLASSIFICATION
SHOPPING, CONVENIENCE, SPECIALITY,
UNSOUGHT
Q-Mobile NOIR is both convenience and

shopping product as it has low prices

It is available in every market of Pakistan
The customer will not take decision to buy a

products

PRICING STRATEGY
Need: The product which having good quality

and style based on customer needs and

wants.
Target Market: 17-38 years
Price:8000 - 17000
Product: NOIR A2 A10
Place: Available at every mobile market

PROMOTION STRATEGY
Advertisements
Flyers
Panaflex
Taking online orders
Radio marketing

Why customers will buy this

product?
Quality: It has a high quality of performance

along with the consistently with the quality

Features: It has more features
It has a modern style

INTRODUCTION OF OUR
NEW PRODUCT
It is a very unique product in tablet categories

and its name is Q- Tablet

It has a smart metallic body and its color is
sky blue
High quality LED and a lot of amazing features
This tablet is especially designed for youth

PRICE
Product price low and obtain maximum profit

on spare parts.
Set price at 10% below market leader
Reduce price of product to maximize sales (to
allow increased production and reduce unit
production cost).
We have decided to set up price of our
product for Rs. 20,000

PLACE
This product is starting from Karachi
We are trying to spread it in all over the

Pakistan as fast as we can

We hope that our product Q-Tablet will be the
most famous in our targeted customer about
its features and its availability in every
market.

PROMOTION
We can promote our product through famous

actors
We can promote our product through media
It can be promoted through internet, bill
boards, newspapers, magazines and
pamphlets

SWOT ANALYSIS
STRENGTH:
We have made our product with hard working
In a peaceful environment
Took advice from our seniors

WEAKNESS:
Customers are unaware of that product
Less promotional activity

OPPORTUNITY:
Q Tablet has a large market in Pakistan. Mostly

people have low income so that Q-Tablet pricing

strategy is a great opportunity for them.

THREAT:
Q Tablet has a lot of competitors who are also

their threats such as

Nokia
Samsung
Apple
LG