PROJECT
ASALAM-U-ALIKUM
&
Good Evening
WELCOME
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RETAILING MANAGEMENT FINAL
PROJECT
PRESENTATION ON
FINAL PROJECT OF RETAILING MANAGEMENT
HARDEES (M.M.Alam Road)
PRESENTED TO:
Prof Asim Jamil
PRESENTED BY:
Group
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RETAILING MANAGEMENT FINAL PROJECT
Group Leader;
Faizan Khan (9615)
Group Coach;
M Zubair (9655)
Other Members;
Rafaqat Shahzad (9649)
Ghulam Murtaza (9611)
Faizan Tufail (9654)
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RETAILING MANAGEMENT FINAL PROJECT
Evaluation Sheet
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Introduction of HARDEES
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Pleasure Beyond Measure
We know your burning desire for big, juicy,
satisfying burgers. It’s now time for your
hungers senses to experiences the
burgers they have always craved.
CHARBROILED
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Target Market
Target segment of Hardees are young to
midtier
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Competitors
McDonalds, Pizza hut, KFC in burger, and
Subway in sandwiches.
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Vendor Relations
International level
suppliers such as national Foods, Lamb
western
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Motivation
Bonuses, rewards & benefits, incentives,
proper training, accept suggestions,
establish a positive working environment,
Health and Safety
Equality
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Kinds of Incentives
Holiday Pay
Paid Vacation
Paid Sick Time
Care Plan
Education Reimbursement
On-The-Job Training for Promotion
Opportunities
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Employee Commitment
Serving great food
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What steps take to prevent
shoplifting?
Security Cameras
Operational Management watch
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Low Cost & Advantage
Control Variable Cost
Cut Off
Maximize Profit
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Strategy
Growth Strategy
Market Expansion
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Mission Statement
To be an innovated, profitable growth
company committed to 100% customer
satisfaction by providing high quality food,
a positive dining experience delivered by
an outstanding team.
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Swot Analysis
Strength
Weaknesses
Opportunity
Threat
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Why select Retail site?
M.M.Alam Road
Ali Kazmi (Brand Manager)
Research
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Structure of Hardees
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Overall Evaluation of
HARDEES
Standardized Setup (SCA)
Location & Outlet Infrastructure
Burger Quality
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Suggestions
Increase Outlets in Lahore
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RETAILING MANAGEMENT FINAL PROJECT
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QUESTIONS?
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