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SUN TZU

THE ART OF WAR

The purpose of war is peace

Chinese military treatise.


Written by Sun Tzu in the 6th
century BC.
Military strategies & tactics
of its time.
One of the oldest & most
successful books on military
strategy.
Influence on Eastern military
thinking, business tactics, &
beyond.
Was translated into
French & English.
Statue of Sun Tzu in Yurihama,

the

Been applied to business &


managerial strategies.

Philosophy:
conflict.

"winning

Its
philosophy
aspects:
a) Understanding
positions,
b) Collecting
information
&
opportunities,

has

without
several
strategic

competitive
recognizing

c) Automatically selecting moves


that minimize losses and avoid
dangerous situations,
Image of Sun Tzu
d) Instantly
recognizing
the
specifics of situations and the
responses they require,

Chapter 1 - Laying Plans

The art of war is of vital importance to the State.


Laying Plans/The Calculations explores the five fundamental factors
(the Way, seasons, terrain, leadership, and management) and seven
elements that define a successful outcome. By thinking, assessing
and comparing these points you can calculate a victory, deviation
from them will ensure failure. Remember that war is a very grave

Chapter 2 - Waging War

Waging War: The Challenge explains how to understand the economy


of war and how success requires making the winning play, which in

Chapter 3 - Attack By Stratagem

Attack by Stratagem: The Plan of Attack defines the source of


strength as unity, not size, and the five ingredients that you need to
succeed in any war. In order of importance: Attack, Strategy,

Chapter 4 -Tactical Dispositions/Positioning

The good fighters of old first put themselves beyond the


possibility of defeat, and then waited for an opportunity of
defeating the enemy.
Tactical Dispositions: Positioning explains the importance of
defending existing positions until you can advance them and how you
must recognize opportunities, not try to create them.

Chapter 5 - Energy/Directing

A clever fighter is one who not only wins, but excels in


winning with ease.

Energy/Directing explains the use of creativity and


timing in

Chapter 6 - Weak Points & Strong/Illusion


and Reality

"Whoever is first in the field and awaits the coming of the


enemy will be fresh
for the fight; whoever is second in the field and has to
hasten to battle
Weak
Strong/Illusion and Reality explains how your
will Points
arrive&exhausted."

opportunities come from the openings in the environment caused by

Chapter 7 - Maneuvering/Engaging The


Force

Move only if there is a real advantage to be


gained...
when you move, fall like a thunderbolt.

Maneuvering/Engaging The Force explains the dangers of


direct conflict and how to win those confrontations when they

Chapter 8 - Variation in Tactics/The Nine Variations

"The art of war teaches us to rely not on the likelihood


of the enemy's not coming, but on our own readiness to
receive him; not on the chance of his not attacking, but
rather on the fact that we have made our position
unassailable."
Variation in Tactics/The Variations focuses on the need for
flexibility in your
responses. It explains how to respond to shifting

Seek Circumstances Which Assure


Victory from
Sun Tzu
Thus, there are five points in which
victory may be predicted:
i.

He who knows when to fight and


when not to fight will win.
(scheduling)
ii. He who understands how to handle
both superior and inferior forces will
win. (system of play)
iii. He whose ranks are united in
purpose will win. (chemistry)
iv. He who is well prepared and lies in
wait for an enemy who is not well
prepared will win. (practice)
v. He whose generals are able and not
interfered with by the sovereign will
win. (leadership)

6 Points that turns the Art of War


into Actions
1) Win All Without Fighting : Capturing Your Market without
Destroying It
2) Avoid Strength, Attack Weakness: Striking Where the
Competition is Vulnerable
3) Foreknowledge: Maximizing the Power of Business
Intelligence
4) Speed and Preparation: Moving Swiftly to Overcome the
Competition
5) Shaping the Opponent: Employing Strategy to Master the
Competition
6) Character-based Leadership: Leading by Example

#1
Win All Without
Fighting
Your aim must be to take All-under-Heaven intact.
Thus your troops are not worn out and your gains
will be complete. This is the art of offensive
strategy.

#2
Avoid Strength,
Attack Weakness
Now an army may be likened to water, for just as
flowing water avoids heights and hastens to the
lowlands, so an army avoids strengths and attacks
weakness.

#3
Foreknowledge:
Determine the enemys plans and you will
know which strategy will be successful and
which will not.

#4
Speed and
Preparation
Speed is the essence of war. Take advantage of the
enemys lack of preparedness; travel by unexpected
routes and strike him where he has taken no
precautions
Preparation He who excels at resolving difficulties
does so before they arise. He who excels in

#5
Shaping the
Opponent
Therefore, those skilled in war bring the
enemy to the field of battle and are not
brought there by him.

#6
Character-based
Leadership
By command I mean the generals qualities of wisdom,
sincerity, humanity, courage and strictness.
- If wise , a commander is able to recognize changing
circumstances and to act expediently.
- If sincere , his men will have no doubt of the certainty of
rewards and punishments.
- If humane , he loves mankind, sympathizes with others, and
appreciates their industry and toil.
- If courageous , he gains victory by seizing opportunity
without hesitation.
- If strict , his troops are disciplined because they are in awe of

Chapter 9
The Army on the March

The knowledge of the military.


a)
Mountains.
b)
Rivers.
c)
Marshes.
d)
Plain.
The opponent act or gesture.
e)
If the enemy shows their increased preparation- the enemy will conduct a war in advance.

Chapter 10
Terrain

6 kinds of terrain which connected to the Earth.


a)
Accessible ground
b)
Entangling ground
c)
Temporizing ground
d)
Narrow passes
e)
Precipitious heights
f)
Position or distance from the enemy.
6 faults for which the general is responsible.
g)
Flight.
h)
Insubordination.
i)
Collapse.
j)
Ruin.
k)
Disorganization.
l)
Rout.

Chapter 11
The Nine Situations
9 important situations which normally happened during the war.
a) Dispersive ground.
b) Facile ground.
c) Contentious ground.
d) Open ground.
e) Intersecting highways.
f) Serious ground.
g) Difficult ground.
h) Hammed in ground.
i) Desperate ground

Chapter 12
The Attack by Fire
Several ways of attacking by fire.
a)
Burn soldier camp.
b)
Burn stores.
c)
Burn baggage train.
d)
Burn weapons, other implements, bullion and clothing.
e)
Dropping fire amongst the enemy.
The developments which connected with fire.
f)
When fire breaks out inside to enemys camp, respond at once with an attack
from without.
g)
When there is outbreak fire and the enemys soldiers remain quiet bide your time
and do not attack.
h)
When the force of the flames has reached its height, follow it up with an attack, if
that is practicable, if not stay where you are.

Chapter 12
The Attack by Fire
d)
e)

When there is possible to make an assault with fire from without do not wait for
it to break out within but deliver your attack at a favorable moment.
Start the fire on windward not attack on leeward.

The proper season before attacking by fire have their own day
The movements of the star need a proper calculation so that will know the movement
of the wind during the attacking by fire.

Chapter 13
The Use of Spies
a)
b)
c)
d)
e)

Local spies
Inward spies
Converted spies
Doomed spies
Surviving spies

Once the information or news of the enemy could be gathering safely


and accurate, then they will achieve great results.

Lesson Learnt - the Art of War


Clear objectives and mission of projects that will be managed
Place what we fight over, understands your customer
The first step is Analysis, not Planning, in comparative.
The 4 attack plan Battle, Siege, Surprise, Deception
Success is profiting from winning.
There are different attacks for different skills, therefore analyze
the environment,
understands it and began to actions.
The heart of Sun Tzus system is managing information.
Managing information is important in order to conquer and be
successful.
Time beyond our control. We do not control trends over time.

Lesson Learnt - the Art of War

Know yourself, your opposition, and the environment within


which interaction will occur.
Rely on your own preparations. Do not hope for success
based on the opposition not preparing.
At all times, and especially when strategies are in play, seek
to keep all resources in profitable and advantageous
positions. Likewise, quickly liquidate unprofitable positions
and minimize exposure to situations with inordinate risk to
uncertain market movements.