Key Figures
Revenue 107.6 billion
Operating Income 15.7 billion
Profit 10.43 billion
Total Assets 110.9 billion
Total Equity 53.63 billion (2009)
Nestle has 8500 brands with a wide range of products across a number
of markets including:
coffee
bottled water
other beverages
chocolate
ice cream
infant foods
confectionary
pet food
Growth Strategies
Emerging Markets
Does it make sense for Nestle to focus on
emerging markets?
Infrastructure / Political difficulties ?!
Nestl Emerging Markets Division imports
products from more than 20 countries, and
exporting products to more than 40 countries.
Profits of Adversity
Nestl's sales in emerging markets up 8.5% last year
Double the rate of the companys total revenue
Sales from those regions totaled $33.15 Billion, more
than any rival.
Nestl'sstrategyinemergingmarkets
TheKeystrategy:
Customizationratherthanglobalization.
Executingthestrategy
Flexibility
Localadaptation
Alongtermfocus
Executingthestrategy
InNigeria:thecompany
hiredlocalsingerstogoto
townsandvillagesofferinga
mixofentertainmentand
productdemonstrations.
InChina:Nestlestablished
itsowndistributionnetwork,
knownasmilkroads.