PESTLE ANALYSIS
i) Political Factors
The political factor encompasses elements like
legislation, taxation, deregulation philosophies,
labour training and etc. (Anthony H,2008) All
organization within the food processing industry
are forced to innovate and cut costs to remain
Increasing globalization and trade barriers has
created an opportunity and challenge to the unit
as unit can enter the market by emerging
companies in political stable country to explore
the new market especially where processed food
could be a like service.
Legal factors
Includes health and safety, equal opportunities,
advertising standards, consumer rights and laws,
product labelling and product safety.
Meeting
food safety norms, utilizing the
government resources for food safety testing
labs and other parameters for one and half year
atleast.
Environmental Factors
Recent concern
They have become important due to the increasing
scarcity of raw materials, pollution targets, doing
business as an ethical and sustainable way, carbon
footprint targets set by governments.
Shall prove a source of income- utilizing waste.
Example taken from Dharmasthala Manjunath
Temple.
Processing Plant:
Khagaria, food park facility
INITIAL 5
RICE
The state has some famous fine varieties including Katarani rice,
renowned for its special aroma, produced in Bhagalpur- Munger
region.
Patna rice is another fine variety of the state. Sona Chood of
Bhojpur region is yet another scented variety of paddy grown in
Bihar.
LITCHI PROCESSING
Most sought after produce of the state in both national and
international market, Lithci offers an unparalleled range of
processing opportunities.
Mango
Banana
ripening
and processing
Mango
Litchi processing
SOURCES OF FINANCE
Personal savings/Capital , three partners: Rs. 2.5
lakh each
+
Leases
Bank Loans
SUPPLY CHAIN
Only few organized retail players like Reliance Fresh (Reliance Retail Ltd) follow a Value Chain
Model.
Organized retailers who adopt this type of model procure directly from farmers either through
contract faming or by taking the farm on lease and sell to customers.
This model is purely based on backward integration and is focused towards building an entire
value chain starting from the farmers to the end consumers
CUSTOMER PROFILING
1.
2.
3.
4.