PRACTICAL STUDY

FEDGLOBE PRIVATE LIMITED.

PRACTICAL STUDY OF

FEDGLOBE PRIVATE LIMITED

INTRODUCTION TO THE ORGANIZATION: Company Name:
Fedglobe Pvt. Limited
Business Type:

Sole Distributor of FMCG

Kolson Food Products

Office:

67-L, Model Town Ext. LHR

Contact Person:

Mr. Talib Hussain

(National Sales Coordinator)

Contact info:

0300-4634113
042-5177205,477. 5201030
talibr@fedglobe.com

PRACTICAL STUDY OF

FEDGLOBE PRIVATE LIMITED

INTRODUCTION TO THE ORGANIZATION: Departments: HR, Audit, Finance, Accounts, Administration, Buying, IT,
MIS, Pay Roll, Marketing, Supply Chain & FSS (Field Services & Support)
Employees:
consultants

1300 registered employees & a panel of

Network: 4 divisional offices, 6

distributors
Sister concerns:

directors &

warehouses, 40 Franchisees & 250 sub-

FDM (Friends Distribution Management)

MARS (Marketing, Advertising & Research Services)
Fore Front (Event Management)
Loggex (Transpiration & Warehousing)
NEXUS (HR company)

PRACTICAL STUDY OF

FEDGLOBE PRIVATE LIMITED

RELEVANCY OF ORGANIZATIONAL ACTIVITIES WITH THE SUBJECT

/ TOPIC The topic Budgeting in a Project is relevant with the organizational
activities.
Fedglobe Private Limited is a sales & distribution company and is the
sole distributor of Kolson Foods (the major products or Kolson Slanty,
Bravo, Spaghetti, Macaroni).
Recently some more agencies (RASNA, Hilltop, VITA, Rivayat) have been
taken by Fedglobe and a project manager has been appointed to deal
with the new business
As Fedglobe has never been the project management organization, so
there are some learnings and new exposure towards budgeting the
project.

PRACTICAL STUDY OF

FEDGLOBE PRIVATE LIMITED

BUDGETING: As the company does not want to disclose its core secrets, I have
been unable to collect the numbers / amounts however to some
extent the information in percentage is shared which is as under.
THE AREAS OF BUDGETING:

Budgeting for Operation

Order Bookers
Salespersons
Operating Vans
Supervisors
Administration HR
Godown + Petty etc.

1.5% of sales
1% of sales
1% of sales
0.8% of sales
2 % of sales
1.5% of sales

PRACTICAL STUDY OF

FEDGLOBE PRIVATE LIMITED

THE AREAS OF BUDGETING (cont):

Budgeting for Promotion

For promotion budgets are set as under (numbers / percentage not
shared),

TVC advertising
Launching Ceremonies
POS material
Product Sampling
Product Offering
Trade Motivation
Staff Motivation

PRACTICAL STUDY OF

FEDGLOBE PRIVATE LIMITED

RECOMMENDATIONS:
While talking about the budgeting it was noticed that the company has set a
very limited budgets for product promotion.
As we see that there are many new products launched by Fedglobe but we have
yet not seen any kind of advertising on it whereas it is the era of advertising that
make the mass aware about the product in the market.
So, I made my strong recommendations to the organization to extend its
budgeting for the product promotions so that it may cash the product quality in
case of product penetration to the market.
THIS IS THE ERA OF TELLING AND SELLING, SO LET YOURSELF BE ADVERTISED.

THANKS