-PTCL
Group Members
Mehmoona
Rafaqat
Fatima Naseem
Hajra Javed
Sana Azmat
Kashaf
Introduction
Largest telecommunication company
Holds the status of backbone for country's
Company consists of around 2000 telephone
Vision
To be the leading Information and
Communication Technology Service Provider in
the region by achieving customer satisfaction
and maximizing shareholders' value'.
Mission
To provide a learning environment and tools to
help our customers reach their full potential.
Competitors Of PTCL
Mobilink
Telenor
Warid
Wholesale
Home and Personal Services
Business Services
Voice
Audio Conferencing
Voice Mail Service (VMS)
Fixed Line
ISDN BRI
Satellite Phone
IP / IPLC
Web Hosting Services
Data
Managed WAN
IP & V Connect
Business DSL
Analogue Channels
TV Transmission
Security & Surveillance
Data Centres
Implementation of ERP
Oracle based Accounting system
Computerized record of all employees
Computerized record of traffic relating to
Suppliers
Input TIP from Haripur
Internal inputs also from Siemens,
Erricson
Huawei out door
Optical fiber system from Z-T china
including DSL facility
Alcatel
NEC
J.S telecom
ZTE
SWOT
Strength
PTCL enjoy monopoly
State of the Art International Gateway
Weakness
Image Government organization
Image Lack of customer focus
Image Outdated people and
technology (perception)
Lack of aggressive marketing
Lack of customer services
Ambiguous management style
Lack of corporate culture
Social responsibility
Opportunity
Growth in telecommunication industry
More aware and technology understanding
Market open for more number of products
Introduce High Value Added Products
Time to establish brand loyalty
Threats
Exposure to market competition
Migration to Cellular Networks
Ability to Attract & Retain
Quality Professionals
Reduction in International
Settlement Rates
MARKETING MIX OF
PTCL
Product
IN Based Value Added Service
Internet facility
0800 80800 Toll Free
Customer services center
Basic Services (PSTN Lines)
Package of seven special services
Digital communication all around the world
PTCL Calling Cards Domestic & International
Premium Rate (0900) & Virtual Private Network Service.
Voice
Data & Video
Voice Messaging Service (VMS)
Collocation Facilities
Digital Subscriber Loop (DSL).
Universal Access Number (UAN).
Voice Mail & Messaging Services.
Calling Line Identification (CLI) service.
Digital features like Call Waiting, Call Transfer etc.
Universal Internet Number (UIN) - for ISP's Licensed only).
Integrated Services Digital Network ISDN-PRI, ISDN-Tele Plus.
Local/Domestic/International Leased bandwidth and point to
point leased lines.
Pricing Strategy
PSTN or landline
EVO
V-fone
Smart TV
Broad Band
Process
PTCL follow easy process for any value
added services or if subscribed to the
new package
Supplier
Distribution of EVO through Indirect Sales Point
Supplier
Relationship Management
emails
Providing personalized account details that customers could
check at any time.
Online Complaint Registering System
Online Billing and Payment Option
Customer Care
Information stored in databases
Live chat support
FAQs
Technical Help
Smart Payment Solution
Contact Us
Career Opportunities
Get Connected
Cont
Live Chat
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updates
FAQs
Services and
Coverage
Smart Payment
Solutions
Internal Customers
Competitive Pay
Secure Working
Environment
Employee Empowerment
Career Opportunities:
PTCL Core Values
SUPPLIER RELATIONSHIP
MANAGEMENT
Suggestions &
Recommendations
PTCL should immediately change its Finance upper level of
hierarchy
PTCL should also encourage the Billing On line system that
each
The system of E-PAYMENT which although exist in PTCL
finance system but there is need of improvement this facility.
The return on deposit should be checked accordingly.
The cash generated from the operation must be utilized
accordingly.
Each Region should allocate the funds at its own level.
PTCL should take the services of highly qualified financial
analysts.