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Pakistan Telecommunication Ltd.

-PTCL

Group Members
Mehmoona

Rafaqat
Fatima Naseem
Hajra Javed
Sana Azmat
Kashaf

Introduction
Largest telecommunication company
Holds the status of backbone for country's
Company consists of around 2000 telephone

exchanges across country providing largest fixed


line network. GSM, CDMA and Internet are other
resources of PTCL
Government of Pakistan retained 62% of the
shares while the remaining 12% are held by the
general public.

Vision
To be the leading Information and
Communication Technology Service Provider in
the region by achieving customer satisfaction
and maximizing shareholders' value'.

Mission
To provide a learning environment and tools to
help our customers reach their full potential.

INFORMATION FLOW CHART OF


PTCL

Competitors Of PTCL
Mobilink
Telenor
Warid

Products & Services


Business Services
Carrier Services &

Wholesale
Home and Personal Services

Business Services
Voice
Audio Conferencing
Voice Mail Service (VMS)
Fixed Line
ISDN BRI
Satellite Phone
IP / IPLC
Web Hosting Services
Data
Managed WAN
IP & V Connect
Business DSL
Analogue Channels
TV Transmission
Security & Surveillance
Data Centres

Carriers Services & Wholesale


Telecom Operators
Sky link
Leased Circuits (IPLC / DPLC)
International IP Services
PTCL Metro Fibre Network
Interconnection Services
Wavelength Services
White Label Services
Calling Cards & LDI
Payphones
Network Capacity Services
Broadband

Home and Personal Services


PTCL Landline
Vfone
Smart TV
Pakistan Package
Calling Cards
Phone and Net
Conference call
Identical number service
Broadband
Broadband Pakistan
Evo wireless
Web hosting
Dial up internet
Dialup vfone

Implementation of ERP
Oracle based Accounting system
Computerized record of all employees
Computerized record of traffic relating to

local, NWD and International calls help


management in Network Planning, Call
Routing and pricing.
ERP (SAP based), restructuring, B& CC etc.

Suppliers
Input TIP from Haripur
Internal inputs also from Siemens,

Erricson
Huawei out door
Optical fiber system from Z-T china
including DSL facility
Alcatel
NEC
J.S telecom
ZTE

SWOT

Strength
PTCL enjoy monopoly
State of the Art International Gateway

Exchanges & Satellite Earth Stations


large earnings
good quality international connectivity
Customer Base of over 4 million
Government support

Weakness
Image Government organization
Image Lack of customer focus
Image Outdated people and

technology (perception)
Lack of aggressive marketing
Lack of customer services
Ambiguous management style
Lack of corporate culture
Social responsibility

Opportunity
Growth in telecommunication industry
More aware and technology understanding
Market open for more number of products
Introduce High Value Added Products
Time to establish brand loyalty

Threats
Exposure to market competition
Migration to Cellular Networks
Ability to Attract & Retain

Quality Professionals
Reduction in International
Settlement Rates

MARKETING MIX OF
PTCL

Product
IN Based Value Added Service

Internet facility
0800 80800 Toll Free
Customer services center
Basic Services (PSTN Lines)
Package of seven special services
Digital communication all around the world
PTCL Calling Cards Domestic & International
Premium Rate (0900) & Virtual Private Network Service.
Voice
Data & Video
Voice Messaging Service (VMS)

Value Added Service

Collocation Facilities
Digital Subscriber Loop (DSL).
Universal Access Number (UAN).
Voice Mail & Messaging Services.
Calling Line Identification (CLI) service.
Digital features like Call Waiting, Call Transfer etc.
Universal Internet Number (UIN) - for ISP's Licensed only).
Integrated Services Digital Network ISDN-PRI, ISDN-Tele Plus.
Local/Domestic/International Leased bandwidth and point to
point leased lines.

Pricing Strategy

PSTN or landline
EVO
V-fone
Smart TV
Broad Band

Placement Strategy &


Promotional Strategy
uses different media for promotion like
Print Media
Newspapers
Electronic Media
Local cables
Radio
Internet
Brochure
Bill Boards

Process
PTCL follow easy process for any value
added services or if subscribed to the
new package

Business Buying Behavior

Business Buying Behavior conti..


Terms and Conditions
ISO Certification
Technical Documentations
Delivery
o Delivery Documents
Transportation
Taxes and Duties
Submission of Bids

Distribution Process EVO


Distribution of EVO through Direct Sales Point

Supplier
Distribution of EVO through Indirect Sales Point

Supplier


Relationship Management

Main Feature at PTCL


Providing 24/7 call centre and technical support.
Calling customers and getting their feedback.
Customer care department that could be reached through

emails
Providing personalized account details that customers could
check at any time.
Online Complaint Registering System
Online Billing and Payment Option

Customer Care
Information stored in databases
Live chat support
FAQs
Technical Help
Smart Payment Solution
Contact Us
Career Opportunities
Get Connected

Cont
Live Chat
Subscribe for

updates
FAQs
Services and
Coverage
Smart Payment
Solutions

Internal Customers
Competitive Pay
Secure Working

Environment
Employee Empowerment
Career Opportunities:
PTCL Core Values

SUPPLIER RELATIONSHIP
MANAGEMENT

Suggestions &
Recommendations
PTCL should immediately change its Finance upper level of

hierarchy
PTCL should also encourage the Billing On line system that
each
The system of E-PAYMENT which although exist in PTCL
finance system but there is need of improvement this facility.
The return on deposit should be checked accordingly.
The cash generated from the operation must be utilized
accordingly.
Each Region should allocate the funds at its own level.
PTCL should take the services of highly qualified financial
analysts.

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