Case Breakers

Table of
Contents

Over All Digital Marketing Strategy

Organization Structure

Overall Digital Marketing Strategy

Key Targets Deploying BI forMODEL
utilizingcustomer
for analytics
LEADINGdata
DIGITAL
TRANSFORMATION THROUGH
Enhancing brand presence across social media and customer engagement
ANALYTICS AND SOCIAL MEDIA
Targeting Youth segment and developing customer retention and acquisition strategy

e-FIRE

Envision

Formulate

Institute

Restructure

Evolve

Evolve
Restructure
Embracing Digital Life toBI
STACK
provide
convenient, personalized and
Envision
To leverage
large
amounts
of
data from digital marketing
Formulate
value
added experience to customers is the way forward.
Institute
DATA
STORAGE
&
ANALYSIS
strong
atransformation
digital
marketing
vision
encompassing
DATA
STORAGE
& stack
ANALYSIS
Develop
team
and
BI
are
required
Long
term
rests
on
seamless
experience
across
REPORT
GENERATION
analytics
REPORT
GENERATION
A
digital
marketing
platform
that
DATA
PREPARATION
DAM
will
ensure
standardized
and
offline, instore
and
online marketing channels.
business
strategy
Strengths
of
BI
stackintegrates
marketing
processes
and
ANALYSIS
relevant
marketing
content
integrated
ModelEnabling
digital
for executing
real
ENGINE
Analytics
system
ETL promotion/branding
Involves
continuous
monitoring
of
social
activity,
competitor
channels
acrossand
allperformance
channels
time
social
and
mobile
campaigns
presence
of suggested model
social
Customer
lifecycle
management
Model
that
measures
promotions
PIMS
&
API
Based
Communication
High
quality,
speed,
Flexibility
and scalability to
Marketing
promotions
system
efficiency
and
allows
dynamic
Continuous
evolution
of
digital
architecture,
engaging
employees
Strategy
marketing
campaigns
marketing,
IT and customer
service
for business
across
Real
time
communication
andteams
sentiment
measurement
segmentation
and targeting

DAMS
will
provideAgility,
(KPI)
transformation
Continuous
monitoring
of shifting
consumer
behavior
DATA
MART
& DW
Synchronization
between
advertising,
spend
and
Integrates
and
captures
customer
data
DATA
SOURCES
customer engagement measurability
customer
engagement
Use
of Content/Social
Media Marketing
through
channels like FB,
into databases
to enable
analytics
Twitter,
LinkedIn,sources
Pinterest,
RSS Media,
Feeds,Modern
Google+,
Instagram,
Data
from disparate
Social
Trade
and Retail Stores.
based
marketing
Tumbler
DIGITAL
TRANSFORMATION CYCLE

Extraction Transformation Loading into DataMart's and Data Warehouse

Analysis Engine to extract marketing insights through customized report generation
Presentation Title | Date
Copyright Capgemini 2015. All Rights Reserved

Revamped Org Structure, KPIs

CEO

COO

CFO

Digital Transformation
Officer

CIO

CMO

CUSTOMER CENTER
Providing Cross Functional Expertise and Integration,

Customer Center Team

With technology becoming integral part of marketing
strategy, restructuring of analytics, marketing and IT
teams into a CFT- Marketing technology team
becomes imperative
IT team should be restructured to align with marketing
strategy and set up new marketing infrastructure.
This redeployment tech-enabled marketing will be
capable to utilize SMAC to drive up revenue

KPIs
Digital
Unique Visits
Customer Sentiment Analysis
Heat Map/Click Patterns
Channel Wise Engagement
Matrix
Conventional

Presentation Title | Date

Copyright Capgemini 2015. All Rights Reserved

About Capgemini
With more than 145,000 people in over 40 countries, Capgemini
is one of the world's foremost providers of consulting, technology
and outsourcing services. The Group reported 2014 global
revenues of EUR 10.573 billion.
Together with its clients, Capgemini creates and delivers business
and technology solutions that fit their needs and drive the results
they want. A deeply multicultural organization, Capgemini has
developed its own way of working, the Collaborative Business
ExperienceTM, and draws on Rightshore , its worldwide delivery
model.

www.capgemini.com

The information contained in this presentation is proprietary.

2015 Capgemini. All rights reserved. Rightshore is a trademark belonging to Capgemini.