STP

TCS

Market Segments
Enterprises seeking IT solutions
IT services
IT infrastructure services
Enterprise solutions
Consulting
Business process outsourcing
Business intelligence and performance management
Engineering and industrial services
IT and business solutions for small and medium business enterprises

Target Group
Large overseas enterprises along with domestic clients.
Focus on emerging markets as well.
Differentiated strategy

Positioning
Trustworthy company with big customers

Differentiation
Pioneer in the industry & Brand
Integrated full-services player
Collaboration with multiple stakeholders
Global Network Delivery Model
High Quality and Maximum security

7 Ps

Product
TCS being a services company focuses on providing customized
solutions to its clients.
Areas of Business Services
IT services
IT infrastructure services
Enterprise solutions
Consulting
Business process outsourcing
Business intelligence and performance management
Engineering and industrial services
IT and business solutions for small and medium business enterprises

Pricing:
TCS practices two kind of pricing schemes:
a) Per hour Based
b) Project Based

Place:
TCS has always tried to locate itself near the clients. A
lot of projects TCS is associated with are on done on the
client site. Also TCS uses lot of technology to provides
its clients with sufficient resources and minimize special
limitations.

Promotion
Image building / Brand Positioning

People
Getting on the balcony: the business leaders at TCS
view patterns as if they are on a balcony
Identifying the adaptive challenge: The leaders at TCS have quickly
identified the adaptive challenges which include
Deploying organization wide network to tap the opportunities provided by the
internet
Anticipate a number of technologies that would have an impact in future

People
Maintain disciplined attention: For this TCS takes following steps:
Adheres to TCOC ( Tata Code of Conduct)
Professionalism at work Dressing and personal grooming

People
Giving work back to the people: TCS get people to assume more responsibility as
follows:
TCS indulges in a People Engagement activity called PEEP for strengthening
communication process. It involves conducting employee meetings across functions.
PEEP stands for
P Proactive
E Employee
E Engagement
P Programme

People
Program called PROPEL is followed to understand what an associate can do to achieve
his and organizational goals. It stands for :
P Professional excellence
R Role enhancement
O owning TCS culture
P Personal growth
E employee involvement
L Learning

Process

Physical evidence

Porters Five Forces Analysis of TCS

Threat of New Entrant
-Low capital requirements
-Large value chain

Bargaining Power of
Buyers
-Very high
-Large number of IT companies

-MNCs

-Huge decline in IT expenditure.

Rivalry among competing

firms in industry
-Strong competitors
Bargaining Power
of
Threat of Substitute
Suppliers -Low cost
Products
-High
industry
growth -High
-Slowdown, the job
cuts,
and the
layoffs
-Demand and supply of IT
professionals
-Availability of vast talent pool

-Other offshore locations

-Price