Explaining Difficulties in

Developing a Product or Service

()

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3. State the implications or
consequence of the problem(s)
remaining unresolved.


Thus, the inability to interact compatibly
with customers will cause companies to
lose their focus on the product
development and promotional strategies.

The conventional means of diagnosing acute
cerebral infarctions, in which clinical physicians
review the medical history of patients and
current condition as well as make a subjective
assessment in diagnosing stroke cases
subjectively, normally makes it impossible not
only to diagnose patients with an acute stroke
the first time, but also to identify the type and
regional geography of such a stroke accurately.


As well known, estimating the accurate radiation dose for
treatment efficiently is essential during a radiation
examination or radiotherapy course. A
thermoluminescence dosimeter (TLD) is conventionally
used to estimate the radiation dose, because this
approach spends too much time in annealing for the next
measurement period. For one time use, TLD requires
approximately six to eight hours in preparation. Thus, the
same group of TLDs can only make two counts in one
day. The inability to reduce the time that TLD spends in
annealing results in an unnecessarily long time in waiting
for experimental results.

:
Given continuous advances in medical science and
medical instrumentation, the medical sector in Taiwan
has become intensely competitive, necessitating that
hospitals provide quality medical services under limited
medical resources. With the islands elevated living
standards, an increasing health consciousness among
the general public has led to a strong societal demand
for hospitals to offer high quality medical treatment and
services. Generally, rather than concerned with the price
of medical treatment, patients are more concerned with
the level of treatment. Despite the high quality medical
care provided, hospitals often have difficulty in
understanding customers needs.
:(Cont)
More specifically, conventional statistical methods such
as AHP and TOPSIS cannot analyze how patients select
a hospital for treatment, making it extremely difficult to
devise effective business management strategies. For
example, of the nearly 200 patients expressing
dissatisfaction with Wanfang Hospital in 2004, 30%
resented medical care, 25% felt that medical personnel
had poor professional attitudes, 25% were dissatisfied
with hardware equipment and the remaining 20%
expressed dissatisfaction over a miscellaneous range of
items. Given the lost revenues of nearly 25% from
governmental subsidized care, Wangfang Hospital finds
it nearly impossible to increase revenues generated from
patients desiring services or treatment not subsidized by
National Health Insurance without clearly analyzing
patient satisfaction/dissatisfaction levels.

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